Böcker av Charles W. Chase

Discover a new, demand-centric framework for forecasting and demand planningIn Consumption-Based Forecasting and Planning, thought leader and forecasting expert Charles W. Chase delivers a practical and novel approach to retail and consumer goods companies demand planning process. The author demonstrates why a demand-centric approach relying on point-of-sale and syndicated scanner data is necessary for success in the new digital economy.The book showcases short- and mid-term demand sensing and focuses on disruptions to the marketplace caused by the digital economy and COVID-19. You'll also learn:* How to improve demand forecasting and planning accuracy, reduce inventory costs, and minimize waste and stock-outs* What is driving shifting consumer demand patterns, including factors like price, promotions, in-store merchandising, and unplanned and unexpected events* How to apply analytics and machine learning to your forecasting challenges using proven approaches and tactics described throughout the book via several case studies.Perfect for executives, directors, and managers at retailers, consumer products companies, and other manufacturers, Consumption-Based Forecasting and Planning will also earn a place in the libraries of sales, marketing, supply chain, and finance professionals seeking to sharpen their understanding of how to predict future consumer demand.

A practical framework for revenue-boosting supply chain management Next Generation Demand Management is a guidebook to next generation Demand Management, with an implementation framework that improves revenue forecasts and enhances profitability.

From a review of basic forecasting methods to the advanced and innovative techniques in use today, this book offers a fundamental understanding of the quantitative methods used to sense, shape, and predict future demand within a structured process. It is suitable for professionals who need to improve the accuracy of their sales forecasts.