Böcker av Anthony Tasgal

What marketing lessons can we learn from the Greeks and Romans, their mythology, philosophy and vocabulary? In this book, a marketing expert and lapsed classicist casts new light on marketing through an exploration of ancient Rome and Greece.  Expect to be enlightened and enthralled by why "author" comes from the same Latin word as "authority", and what that tells us about storytelling. Why a segmentation based on Apollo and Dionysus might bring new insight to your comms. And why Socrates found out about cognitive dissonance the hard way. This book brings 2,000-year-old thinking, many of which formed the foundations of our society today, to provide creative and surprising insights into marketing and business today.

Neoclassical economics assumes that most people have well-defined preferences and make well-informed, self-interested decisions based on those preferences. But in the real world, this is often not the case. This book combines elements of economics and psychology to help you understand how and why consumers behave the way they really do. Using behavioural economics as the foundation, the author explains the anomalies in consumer choices and what really influences human behaviour, preferences and decision-making. Often the case, emotional as well as economic factors play a vital role in consumer behaviour. Therefore, behavioural economics can be an important aid to business and marketing strategies by understanding how consumer decisions can be influenced.

How to use insight for greater creativity and better ideas.

Enhance your personal and professional presence with a nine-week programme to improve your own narrative and tell your own story.

InCitations offers a series of memorable quotes, aphorisms and expressions (that is, citations) and by delving into their history and meaning/s you will find ways of applying -or just pondering on-them that incite insight and add to a sense of smartness. The range of inspiring quotes, aphorisms and words provided aim to illuminate, trigger debate, conversation and reflection that will enliven and enrich writing and thinking. From the arts to sciences, advertising, psychology and behavioural economics, to myths and classic stories, etymology and punctuation, The New Yorker cartoons and TV, this book encompasses it all!

The Inspiratorium, a space in which inspiration takes place