Böcker av Amy Van Looy

This book provides an up-to-date overview and critical discussion of technologies that shape and influence the digital economy, and especially covers artificial intelligence, Internet of Things, virtual and augmented reality, digital twins, blockchain technology, 3D printing, and biochip technology.After two introductory chapters about the digital economy and digital technologies in general, dedicated chapters explain the basics and foundations of each of the selected technologies as well as their potential for industry and services. To this end, these chapters first introduce the specific digital technology, followed by one interview with an academic expert for further describing and explaining the technology plus a second one with a business expert for illustrating a successful business case. Each chapter ends with a recap of the takeaways, supplemented by links to further readings for those who are eager to delve more into the relative topic as well as a self-test to challenge the reader's understanding.The book mainly targets business professionals and advanced undergraduate students in business and computer science. Business professionals (ranging from employees to managers and executives) will become acquainted with the basic terminology and diverse business aspects related to emerging digital technologies. They will benefit from descriptions by academic leaders in the field along with information and advice from industry people. Students will get an overview of the most important technologies which may also help them in selecting the most promising topics in their further education.

This is the second edition of the undergraduate textbook 'Social Media Management' which extends the original edition's scope beyond the business angle. The textbook continues with the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value. To do so, the book pursues a uniquely multi-disciplinary approach by embracing IT, marketing, HR, and many other fields. While the first edition was inspired by the rise of social media tools, the second edition is characterized by a digital economy with increasing digitalization efforts due to newly emerging technologies in Industry 4.0 and the COVID-19 pandemic. Readers will benefit from a comprehensive selection of extended topics, including strategies and business models for social media, influencer marketing, viral campaigns, social CRM, employer branding, e-recruitment, search engineoptimization, social mining, sentiment analysis, crowdfunding, and legal and ethical issues. Each chapter starts with one or more teaser questions to arouse the readers¿ interest, which will be clarified per topic. The second edition also provides ample self-test materials and reflection exercises.

This undergraduate textbook adopts the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value.