Provides managers with a guide focused on the particular management needs for research and development in biotechnology and pharmaceutical industries. This work offers a way to improve the quality of interactions and creativity output in R&D, with real life case studies to illustrate key points.
"Creating Technology Strategies" helps managers and potential investors to analyze the competitive position of biomedical R&D, to change competitive position by modifying resource allocation, and assess the fit of potential alliances and acquisition partners.
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