Böcker av Albert Fernandes

This book is a collection of new and advancedresearch done by experienced marketingscholars on various topics related to digital andsocial media marketing. It explores the practicesand research related to these areas anddiscusses their impact on emerging markets.The book is updated with the latest salesmanagement research and trends, coveringtopics like digital transformation, sales communication, and social mediamarketing. It is an excellent resource for managers, marketers, researchers,scholars, practitioners, academicians, and instructors who want to learnmore about these subjects.

This book discusses the latest trends andpractices in the retail industry, with a focuson changes in retail distribution andlogistics. It covers topics such as Omnichannelretail, green supply chain, andcustomer loyalty, providing insights into thechallenges and opportunities in retailoperations management.The book is aimed at researchers,academicians, and students who are interested in understandingthe current state of the retail industry and the key factors that areshaping its future.

This book is a collection of internationalresearch on operations managementsustainability and related themes. It includesoriginal research and practical applicationsfrom various perspectives. The book aimsto advance knowledge and understandingof public service operations managementand addresses critical issues faced byleaders and executives in the field. It draws on various theories andframeworks to develop the research agenda and provides a usefuloverview of current and classic OM research. The book is designedto be a valuable resource for students and scholars of business.

This book ""Supply Chain Management"" coversemerging issues and relevant applications ofinformation from an international perspective.The book provides a comprehensive overviewof current research on sustainable supply chainmanagement, which focuses on minimizing theenvironmental impact of supply chains, ensuringsocial responsibility and economic efficiency.The book is aimed at researchers in supplychain management, applied operations research, and optimizationwho are interested in advancing their knowledge of sustainablesupply chain management. Additionally, it is also relevant forindustry practitioners in supply chain management who areinterested in the latest developments and best practices in operationsmanagement. It offers insights and guidance for businesses lookingto improve their supply chain sustainability practices whilemaintaining profitability and efficiency.

The book ""Social EntrepreneurshipManagement"" brings together contributionsfrom various experts in the field, providing acomprehensive overview of the current trendsand future directions of social entrepreneurship. Itcovers diverse topics such as ecotourism,leadership styles, and poverty alleviation, makingit a valuable resource for anyone interested in this area. Whether you are abusiness leader, an executive, an entrepreneur, a government official, acommunity leader, or a student, this book offers valuable insights and guidanceon how to navigate the complex landscape of social entrepreneurship.

This book aims to examine the challengesof managing rural development, assess theeffectiveness of managing rural resources, andexplore the social and economic priorities forgrowth. It also seeks to identify suitable solutionsfor these issues in today's world. The bookcould be a valuable resource for stakeholdersand policymakers, helping them create ruraldevelopment policies and drawing attentionto agricultural and post-agricultural concerns. It suggests that rural areashave the potential to become centers for innovative economic projects,generating profits through various non-agricultural activities such assmall and medium production, tourism, local crafts, and more.

This book focuses on the field of mediamanagement and economics, examining itsdiverse, international, historical and everchangingenvironment. The book includesresearch and examples that reflect thecurrent state of the industry, covering topicssuch as convergence, new media, andinternational aspects and their impact onleadership and planning. The book notesthat most media management research focuses on global, European,and American markets but also highlights the increasing interest inthis discipline. However, the book points out that there has notbeen enough research on the competencies of media managers,such as their leadership, motivation, decision making, planning,and ethical standards. The book provides theoretical chapters,methodological insights, and qualitative case studies ofcontemporary practices, making it essential reading for studentsand practitioners involved in media management globally.