Böcker av Alan Siegel

Join one of the best-known figures in branding on a journey of how to develop your brand voice in the digital age.

Three things, the authors believe, can be said with certainty: simplicity works; it is accessible to all of us; and we've never needed it more than we do today. This book exposes the overly complex things you do, reveal the reasons why you do them, and make it harder for you to keep on doing them.