Böcker av Al Lautenslager

In the rich history of Major League Baseball (MLB), a transformative journey is unfolding…Women are rising to prominent positions in team management, coaching, and leadership.An increasing number of female coaches and front office leaders are making their mark in the league, signaling a positive change in the traditionally male-dominated field. Breaking through barriers, challenging stereotypes, and reshaping the landscape of a historically male-dominated industry, these women are pioneers in a movement toward greater diversity and inclusion within the sport of baseball. Leveling the Playing Field captures the compelling stories, triumphs, and challenges of women ascending the ranks of MLB coaching and leadership, exploring how their contributions are not only reshaping the front offices of teams and who is on the field but also influencing the future of America’s pastime.Authored by Al Lautenslager, Leveling the Playing Field serves as a powerful testament to the evolving role of women in a traditionally male-centric arena.

Managing the Show is a revealing look and behind the scenes details of the responsibilities of Major League Baseball's general managers.Tune in to any MLB broadcast, radio, TV or streaming and you will hear broadcasters and reporters including "The Show," in their reporting.One of the side effects of the "Moneyball" era has been the glamorization (and, at times, charm, and obsession) of baseball's general manager position. Baseball general managers are the ones responsible for managing the show. Let's take a look inside that.We as fans think we know what to do and we think we know what is going through the head of an MLB general manager, but we really don't. We don't until now. Managing the Show - Inside the Daily Responsibilities of Major League Baseball's General Managers, opens up the world of baseball general management and pulls back the curtain of what really happens in baseball and inside the world of a baseball general manager.This book shares information on how baseball's general managers work to further develop their show. Just like armchair quarterbacks in football, we as true baseball fans put ourselves in the shoes of the team's general manager, at least in our own minds or in hot stove league conversations abound. Now it's time to get out of that armchair and see the real story.The book consists of stories and interviews with former and current baseball general managers at the Major League Baseball level.This book is written for the baseball fan.

Baseball Confidential is a revealing look at behind the scenes communication between players, coaches, and managers at all levels of baseball. The book consists of stories and interviews with former players, coaches, and managers mostly at the Major League Baseball level.This book is written for baseball fans. Every fan wants to know what is said on the mound, in the locker room, behind closed doors and more. With my exposures to coaches, players and fans that is all brought to light in Baseball Confidential. Readers are invited to come behind the closed doors.The book reveals many funny and good stories related to the mentioned, behind-the-scenes communication. This is a baseball book that includes what coaches say to players: to pitchers on mound visits, pre- and post-game pep talks, and more.

The Father of Guerrilla Marketing, Jay Conrad Levinson, and marketing master Al Lautenslager equip you with a winning 30-day plan to revolutionize your marketing without depleting your budget. Armed with a daily dose of proven guerrilla principles, and the latest tactics and tools, you can reach your marketing goals, jump-start your sales, and watch your profits soar.

Repositioning, reengineering, reinventing, renewing, rejuvenating and reenergizing are all rising in priority as they relate to improving businesses, careers, hopes, dreams, personal development and life in general. Life improvement, battling status quo, the pursuit of happiness, and dealing with change are all or in part, on the mind of many today.

Consumers are exposed to as many as 5,000 daily marketing messages via online, social media, and traditional marketing channels. Entrepreneurs will learn what it takes to get noticed by tapping into the playbooks of successful product producers including Nike, Red Bull, Steve Jobs, Dr. Dre and others.Successful marketer Al Lautenslager presents an entertaining look at what it takes to gain consumer buy-in and buzz across all marketing channels and reveals simple truths that any business can use to achieve the same, relative to their market. Led by Lautenslager, entrepreneurs learn how to zero in on their marketing goals, choose the best marketing tactics, integrate online and traditional marketing, and more. Points are illustrated through entertaining examples and case studies of little-known and well-known marketing and media phenomena such as flash mobs, Rachel Ray, Justin Bieber, and GoDaddy.com.