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  • av Ajay Gupta
    959,-

    This book provides an in-depth roadmap for qualitative research methods and data analysis across disciplines using ATLAS.ti. It encompasses and rationalizes key qualitative research concepts and methods with innovative frameworks to enrich the reader¿s understanding of qualitative research methods and data analysis. The book contains multiple real-world projects that assist readers in developing conceptual and theoretical knowledge, as well as gaining insights from fieldwork, visualizing data collection, analysis, and methodological interpretations.This easy to use book provides a pragmatic approach to qualitative methods, proficiency in capturing field observations, user-friendly steps to data analysis starting from transcription, preparation of data, reading and identification of quotations, coding, memoing, commenting, code groups, creating smart codes and groups using set, semantic, and proximity operators resulting in generating numerous insightful thematic reports in avariety of formats.More notable features:- Demonstrates systematic roots to research from begin to end- Provides practical advice on how to overcome field challenges during data collection, ethical considerations, and step-by-step procedures for gaining access to participants and capturing holistic data- Includes numerous numerical arguments, interpretations, and explanations for concepts, themes, variables, networks, and emerging concepts- Includes several research frameworks and data analysis guideposts on real-world research projects with thorough procedures covering 267 images and 38 tables- Compelling for quantitative research and mixed methods approachesThe book's straightforward and user-friendly format makes it simple and easy to use, comprehend, and interpret for anyone working with ATLAS.ti.

  • av Ajay Gupta
    629,-

    It is your chance, to explore the seven cities of Delhi which goes back to 1000 years of history. The history of Delhi as told through the lens of its beautiful monuments goes beyond the world heritage sites of Qutab Minar, Humayun's Tomb and Red Fort. This book reveals why Delhi is considered a melting pot when it comes to history, culture and architecture.About the Author: Sukhdeep Singh and Ajay Gupta are veterans of the IT Industry with over 20+ years of experience. They spent majority of the career with a Large German Multinational Company. Their friendship grew on common interests of photography, travel, history and wildlife. They have travelled extensively in India to discover and experience for themselves the rich heritage, culture, architecture and food across the length and breadth of the country. They have undertaken multiple trips to document and photographs places of historic, cultural and religious importance. They are both based out of Mumbai.

  • av Ajay Gupta
    269,-

    Serial entrepreneur Ajay Gupta is the quintessential Indian businessman. He has spent more than three decades in businesses creating companies that have grown despite numerous obstacles and challenges that came from within the entrepreneurial ecosystem, but more so from a societal mindset that has origins in the British Raj. Thinking of a business as a lifelong career does not come naturally to most Indians. In fact, in Indian middle-class families, business is not seen as a secure source of income. Many of the myths surrounding business and businessmen are the reason why even those who have an innate talent for enterprise eventually suppress their dreams. This book debunks many of these myths and looks at how India can become truly aatmanirbhar and create limitless wealth for all. Decoding Business Minds is a break from a stereotypical business book and is a practical guide to overcoming fears, creating the right attitude and working consistently towards an actionable vision. Ajay takes on the role of business coach, mentor and storyteller to look at everyday examples and real-life stories that will inspire everyone to emerge out of the herd mentality that sees business as risky, unstable and stressful. He deciphers the unique DNA of Indians that can make them world-beaters in the future. He also reveals some of the innovations, strategies and formulae that can help create wealth and scale up businesses. This is a book to remind Indians that business is in their blood. 

  • av Ajay Gupta & Sahil Narula
    515,-

  • - For Young and Old: Complete Book of Wisdom with 700 Gita Verses and Enchanting Stories
    av Ajay Gupta
    169,-

    The 5,000 years old ancient wisdom of Bhagavad Gita comprising of 700 verses was given by God-incarnate Sri Krishna many centuries before the emergence of Christianity, Islam, Buddhism, Sikhism, Judaism and other religions. Gita explains the characteristics of body and soul, Moksha, Nirvana, Self-realization and Karma.Everything said in Bhagavad Gita is of universal nature and applies to all human beings, irrespective of one's caste, religion, age, gender or beliefs. Great spiritual texts like Bhagavad Gita and Upanishads do not belong to one particular culture only; but they belong to the whole world.Every human being has this fundamental question, as to why I am here on this earth? What is the purpose of my life? Is my destiny inextricably linked with the will of God? An in depth study of Gita verses provides the answers to these questions. Dr. Arogyaswami Paulraj, Professor Emeritus, Stanford University, United States wrote, "This book is a commendable work of illuminating the universal values of Bhagavad Gita with illustrations of interesting spiritual stories. An absorbing book and a great read,"RS Vasan, Director Chennai Centre for Asia Studies wrote in a review, "Ajay Gupta has brought out the profound and eternal teaching of Bhagavad Gita as a thoroughly enjoyable book. A must read book of surpassing excellence for both young and old."

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