Böcker av Adam Corner

There are more - and less - effective ways for businesses, NGOs and governments to promote and encourage sustainable behaviour, and some common pitfalls to avoid. Behaviour Change for Sustainability offers a variety of techniques for creating a lasting shift to pro-environmental behaviours, including: - the definitive guide to building a sustainable behaviour campaign that works - engaging employees and embedding sustainability into the culture of an organisation - using gamification as part of a sustainability strategy.

This book describes a fresh approach to climate change communication: five core principles for public engagement that can propel climate change discourse out of the margins and into the mainstream.