Retail Marketing is a complete guide to how retailing works in the non-food sector. Focusing on operational applications of retailing, this textbook puts students on the inside track to success in the fast-moving retail industry.
This book is user-friendly, accessible, and yet comprehensive in its approach. It takes an in-depth, integrated look at the principles of management accounting, financial accounting and finance. Examples and case studies from newspapers and professional journals encourage the practical application of the material. No prior knowledge of business economics is required.
The open character of the global economy combined with the internationalization of business means that business students are increasingly required to understand the complexities of international business. This introductory textbook provides students with a comprehensive overview of this vital topic.
Mastering the basic concepts of mathematics is the key to understanding other subjects such as Economics, Finance, Statistics, and Accounting. Mathematics for Finance, Business and Economics is written informally for easy comprehension. Aided by the discussion of real-world problems and solutions, students across the business and economics disciplines will find this textbook perfect for gaining an understanding of a core plank of their studies.
With a simple and clear structure, this book provides the reader with all the information needed in order to get to grips with the basics of accounting; such as: designing an accounting system, data entry and ratio analysis. The use of an integrated case and a companion website will help students to work through the contents and reinforce their knowledge of the subject.
Interviewing: Theory, Techniques and Training presents relevant theoretical perspectives, provides material to help develop a range of communication skills and describes tried and tested ways of preparing for interviews.
This book is user-friendly, accessible, and yet comprehensive in its approach. It takes an in-depth, integrated look at the principles of management accounting, financial accounting and finance. Examples and case studies from newspapers and professional journals encourage the practical application of the material. No prior knowledge of business economics is required.
Management models: many students will come across them in their studies, yet it is only when actually working with them that the function and benefit of management models are revealed. This intuitive and accessible textbook will be useful for all students of management - particularly those coming at the topic from another background such as economics or engineering.
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