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Böcker i Palgrave Advances in Luxury-serien

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  • - Evidence from Research and Implications for Managers
    av Gianluigi Guido, Cesare Amatulli, Matteo De Angelis & m.fl.
    2 005 - 2 105,-

    Discussing key characteristics of luxury such as craftsmanship and preservation of artisan skills, product quality and durability, and limited quantities of luxury goods, the authors argue that luxury brands are inherently sustainable from economic, social and environmental perspectives.

  • - Exploring the Consumer Perspective
    av Linda Lisa Maria Turunen
    2 105 - 2 125,-

    Exploring the elements that constitute the perceived luxuriousness of a brand, this book addresses the changing definitions of the term 'luxury' in today's world.

  • - Exploring the Rise of the Secondhand Clothing Trade
     
    2 075,-

    Providing a critical insight into the growth of the secondhand luxury and vintage fashion industry, this book offers a compendium of business developments from across the globe, including examples from Europe, the Middle East and Asia.

  • - Exploring the Rise of the Secondhand Clothing Trade
     
    2 075,-

    Providing a critical insight into the growth of the secondhand luxury and vintage fashion industry, this book offers a compendium of business developments from across the globe, including examples from Europe, the Middle East and Asia.

  • - The Role of Cultural Intelligence in Creative Strategy
    av Thomai Serdari
    749,-

    Using the field of material culture as its methodological departure point, this Palgrave Pivot explains the strategic advantages that brands can set in place when their executives are fully in command of how to move from strategy to tactics.

  • - Creating and Managing Sustainable Value Across the Organization
     
    2 215,-

    Presenting a vision of the luxury sector and its management, this edited book describes "the new luxury" through a comprehensive view of the value chain, from concept to market.

  • - Creating and Managing Sustainable Value Across the Organization
     
    1 555,-

    Presenting a vision of the luxury sector and its management, this edited book describes "the new luxury" through a comprehensive view of the value chain, from concept to market.

  • - From Emotions to Brand Building
     
    2 109,-

    Offering an original contribution to the field of luxury and fashion studies, this edited collection takes a philosophical perspective, addressing the idea that humans need luxury.

  • - From Emotions to Brand Building
     
    2 075,-

    Offering an original contribution to the field of luxury and fashion studies, this edited collection takes a philosophical perspective, addressing the idea that humans need luxury.

  • - Strategic Branding for Millennial Consumers
    av Anna Cabigiosu
    1 795,-

    The luxury fashion industry is one of the best performing and fastest growing industries in today's business landscape, and is set to continue expanding over the next years.

  • - Examining the Business Models of SMEs
    av Andrea Runfola
    1 509,-

    Internationalization is an essential component of the business model for luxury fashion companies. Offering a comprehensive and in-depth view of luxury fashion SMEs, this book is targeted to students, scholars and practitioners interested in luxury firms, internationalization, and business models.

  • - An Emerging Perspective
    av Beata Stepien
    1 799 - 1 809,-

    While previous research has focused on luxury as a global business and how companies have generated, communicated and monetized luxury, this book draws on empirical research to examine how consumers understand and interact with it.

  • av Andrea Runfola, Matilde Milanesi & Simone Guercini
    1 509,-

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