Böcker i New Perspectives in Tourism an-serien

In confronting growing concerns around environmental, social and economic issues facing sports and tourism, this collection presents different perspectives to develop new plans for future needs and problems.

Tourism Innovation in the Digital Era explores topics as diverse as big data analytics in tourism marketing to the impact of AI to the use of CSR in competitiveness amongst hotel groups, providing multidisciplinary approaches on the organizational impacts of digitalization and artificial intelligence in tourism and hospitality.