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Böcker i Macmillan Business Briefing-serien

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  • av Tony Wall & Professor Peter Stokes
    413

    Offering a student-friendly introduction to business research methods, this text covers all of the need to know basics in a clear and engaging manner. Research Methods is an ideal text for students of all levels coming to the subject for first time.

  • av Jonathan Groucutt & Cheryl Hopkins
    429

    Offering a student-friendly introduction to marketing, this text covers all of the need to know basics in a clear and engaging manner. Marketing is an ideal text for students of all levels coming to the subject for first time.

  • av Mike Maughan
    395,-

    Written to meet the needs of busy undergraduate students, this book covers all of the key OB topics in an accessible and engaging style. Ideal as a course companion, pre-course reading, or for revision.

  • av Jill Collis
    385,-

    This is an ideal guide for students coming to the subject for the first time, or for those seeking a quick refresher. Key benefits:* Concise yet authoritative* Ideal as an introduction or revision guide* Includes answers to revision questions

  • av Les Oakshott
    465,-

    Offering a student-friendly introduction to quantitative methods, this text covers all of the need to know basics in a clear and engaging manner. Quantitative Methods is an ideal text for students of all levels coming to the subject for first time.

  • av Jill Collis
    379,-

    Part of the Palgrave Business Briefings series, this text offers a student-friendly introduction to management accounting, and covers all of the need to know basics in a clear and engaging manner. Management Accounting is an ideal text for students of all levels coming to the subject for first time.

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