Böcker i J-B BAH Strategy & Business Series-serien

There's too much work to be done. Your organization can't handle the load. That's when you begin to consider outsourcing some of your business functions.

In this work, the authors show how to identify opportunities for alliances, and then go through an eight-step roadmap for setting up and managing them effectively. They include a "best practices" section, covering European, Asian and Latin-American alliances.

Outlines the strategies of channel marketing and offers a framework for channel strategy development and management that readers can use in their own companies. The text argues that effective marketing and sales channel management is the most important competitive strategy for a company to develop.