Böcker i Cinepoetics - English edition-serien

Although recent linguistic and media-studies' research has increasingly dealt with forms of imagery beyond language, such as in audiovisual formats, only little attention has been paid to the specific media character of audiovisual images. This raises a theoretical as well as methodological problem: How can processes of figurative meaning making in audiovisual media be adequately conceptualized and described? The book intends to bridge this research gap with an analysis of campaign commercials, a hitherto largely underexplored object of study in metaphor and metonymy research. To achieve this goal, a transdisciplinary film-analytical and cognitive-linguistic account of audiovisual figurativity is developed and examined through a comparative analysis of figurative meaning-making processes in German and Polish campaign commercials from 2009 and 2011. By setting the inseparable intertwining of language and cinematic staging, sensing and understanding center stage, the book provides insight into the dynamic nature and embodied affective grounds of audiovisual figurativity, and challenges the long-known dichotomies of rational discourse and affective manipulation, political message and media effect.

Metaphors in audiovisual media receive increasing attention from film and communication studies as well as from linguistics and multimodal metaphor research. The specific media character of film, and thus of cinematic metaphor, remains, however, largely ignored. Audiovisual images are all too frequently understood as iconic representations and material carriers of information. Cinematic Metaphor proposes an alternative: starting from film images as affective experience of movement-images, it replaces the cognitive idea of viewers as information-processing machines, and heals the break with rhetoric established by conceptual metaphor theory. Subscribing to a phenomenological concept of embodiment, a shared vantage point for metaphorical meaning-making in film-viewing and face-to-face interaction is developed. The book offers a critique of cognitive film and metaphor theories and a theory of cinematic metaphor as performative action of meaning-making, grounded in the dynamics of viewers' embodied experiences with a film. Fine-grained case studies ranging from Hollywood to German feature film and TV news, from tango lesson to electoral campaign commercial, illustrate the framework's application to media and multimodality analysis.

Over centuries, scholars have explored how metaphor contributes to thought, language, culture. This collection of essays reflects on Müller, Kappelhoff, and colleagues¿ transdisciplinary (film studies and linguistics) approach formulated in "Cinematic Metaphor: Experience ¿ Affectivity ¿ Temporality". The key concept of cinematic metaphor opens up reflections on metaphor as a form of embodied meaning-making in human life across disciplines. The book documents collaborative work, reflecting intense, sometimes controversial, discussions across disciplinary boundaries. In this edited volume, renowned authors explore how exposure to the framework of Cinematic Metaphor inspires their views of metaphor in film and of metaphor theory and analysis more generally. Contributions include explorations from the point of view of applied linguistics (Lynne Cameron), cognitive linguistics (Alan Cienki), media studies (Kathrin Fahlenbrach), media history (Michael Wedel), philosophy (Anne Eusterschulte), and psychology (Raymond W. Gibbs, Jr.).

Based on the premise that a society's sense of commonality depends upon media practices, this study examines how Hollywood responded to the crisis of democracy during the Second World War by creating a new genre - the wara film. Developing an affective theory of genre cinema, the study's focus on the sense of commonality offers a new characterization of the relationship between politics and poetics. It shows how the diverse ramifications of genre poetics can be explored as a network of experiental modalities that make history graspable as a continuous process of delineating the limits of community.

How is affective experience produced in the cinema? And how can we write a history of this experience? By asking these questions, this study by Hauke Lehmann aims at rethinking our conception of a critical period in US film history - the New Hollywood: as a moment of crisis that can neither be reduced to economic processes of adaption nor to a collection of masterpieces. Rather, the fine-grained analysis of core films reveals the power of cinematic images to affect their audiences - to confront them with the new. The films of the New Hollywood redefine the divisions of the classical genre system in a radical way and thereby transform the way spectators are addressed affectively in the cinema. The study describes a complex interplay between three modes of affectivity: suspense, paranoia, and melancholy. All three, each in their own way, implicate spectators in the deep-seated contradictions of their own feelings and their ways of being in the world: their relations to history, to society, and to cultural fantasy. On this basis, Affect Poetics of the New Hollywood projects an original conception of film history: as an affective history which can be re-written up to the present day.

This book retells the history of Israeli film in the 1960s and 1970s in sex scenes. Through close readings of the first sex scenes in mainstream Israeli movies from this period, it explores the cultural and social contexts in which these movies were made. More specifically, it discusses how notions of collective identity, individual agency, and the public and private spheres are inscribed into and negotiated in sex scenes, especially in light of the historical events that marked these decades. This study thus pushes away from the traditional academic perception of Israeli film and opens up new ways of understanding how it has developed in recent decades. It draws on a growing international body of academic literature on the cinematic representation of sex in order to illuminate the particularities of the Israeli context in the 1960s and 1970s. Apart from film scholars and scholars of Israeli film, this study also addresses readers interested in Israeli cultural history more broadly.

Sports and film are media that create time. They are temporal not only in the sense that they are defined and regulated by certain temporalities as a result of processes of social negotiation, but also in the sense of modulating and intervening in these processes in the first place. They are determined by multiple temporalities referring to and aligning along perceptual corporeality; but at the same time, they also produce time through and along temporalities of bodily expression and perception. Thus, as much as we perceive and understand sports and film by means of our culturally coded conceptions of time, this comprehension is itself already the product of these media's fabrication and modulation of certain audiovisual imaginations of time. This book examines these imaginations with regard to US team sports feature films, understanding the former as the latter's constitutive conflict which makes these films graspable as a genre in the first place. By addressing temporality as an ever-new crystallization of a heroic past and an unattainable future in a saturated yet volatile present, this conflict connects substantially to the American Dream as an idea of community-building historicity. Departing from a non-taxonomic approach in genre theory and such philosophical recognition of the American Dream as less an ideological narrative but more a social and socially effective imaginary embedded in an audiovisual discourse of time, this book demonstrates the interrelation of sports, cinema and "American" subjectivization along close readings of the poetics of affect of five exemplary sports films (FIELD OF DREAMS, WE ARE MARSHALL, KNUTE ROCKNE ALL AMERICAN, JIM THORPE - ALL-AMERICAN, MIRACLE).