Böcker i CABI Regional Tourism Series-serien

The first of its kind, this book focuses exclusively on tourism development, planning and impacts in a wide number of Central and South America. It covers experiences, challenges, successful and unsuccessful stories, specific cases, and other tourism related issues of twelve countries in total.

Presents key issues of tourism planning and development in India, Sri Lanka, Pakistan, Bangladesh, Nepal, Maldives, Afghanistan, and Bhutan. Demonstrates experiences, challenges, successful and unsuccessful stories and specific cases of countries within South Asia. Written by scholars with extensive research experience on tourism in these countries.

This book looks at contemporary marketing tools utilised by various Western-European countries. It presents case studies on how tourism marketing in this region has been handled and evolved in an era of contradictory forces such as competitiveness versus sustainability, locality versus globalisation, maturity versus new product development.