Marknadsföring

In an era where digital innovation drives the pulse of every industry, mastering the art of marketing is no longer a choice - it's a necessity. "Marketing in a Digital World" is your comprehensive and accessible guide to navigating the complex landscape of modern marketing. Whether you're a seasoned professional or a curious beginner, this book equips you with the tools and knowledge needed to thrive in the ever-evolving digital realm.Delve into the core principles that underpin successful digital marketing strategies, from search engine optimization and content creation to social media engagement, email campaigns, and beyond. Gain invaluable insights into crafting compelling narratives that resonate with your target audience and drive meaningful results. Learn how to harness the power of data-driven decision-making and automation, while maintaining a strong focus on ethical considerations.Uncover the secrets of effective customer relationship management (CRM) and event marketing to build lasting connections and drive loyalty. Dive into the world of video marketing, seize the potential of mobile marketing, and explore the intriguing realm of neuromarketing to understand the psychological nuances that influence consumer behavior.Highlights of "Marketing In a Digital World" include:A comprehensive exploration of modern marketing tactics and strategies.Practical insights into creating a strong online presence and optimizing your brand's visibility.Step-by-step guides to crafting engaging content and maximizing social media impact.Proven techniques for driving conversions through email campaigns and search engine optimization.Real-world case studies that provide actionable insights and inspiration.Ethical considerations and responsible practices for a sustainable and impactful marketing approach.Embark on a transformative journey that will empower you to excel in the world of digital marketing. "Marketing in a Digital World" is your ultimate companion for unlocking the potential of modern marketing and achieving remarkable success, regardless of your level of expertise. From entrepreneurs to marketing professionals and business owners, this book is your passport to thriving in the digital age.

From the desk of a Highly Rated UDEMY Instructor Unlock the transformative power of Customer Relationship Management (CRM) with "Customer Relationship Management: The Art of Persuasion Techniques in Modern CRM for Nurturing Profitable Relationships." In this insightful guide, you will:Explore the psychology of persuasion, gaining a deep understanding of cognitive biases that influence decision-making and learning how to craft compelling messages.Discover essential techniques for engaging and resonating with customers, including personalization, storytelling, social proof, and trust-building.Navigate the world of multi-channel persuasion, seamlessly integrating digital platforms to create cohesive and impactful customer journeys.Embrace the potential of AI, automation, and futuristic trends to enhance customer engagement and align with their desires.Learn ethical strategies for cultivating sustainable, profitable relationships, grounded in transparency, respect for privacy, and shared values.Gain insights into leveraging persuasive techniques for both business success and enriching personal relationships.Whether you're a business professional, entrepreneur, or individual seeking to enhance your interpersonal connections, this guide empowers you to navigate the ever-evolving landscape of modern commerce with authenticity, empathy, and lasting impact. Join us in weaving the fabric of meaningful interactions, one persuasion at a time. Get your copy of "Customer Relationship Management: The Art of Persuasion Techniques in Modern CRM for Nurturing Profitable Relationships" and embark on a journey of understanding, trust, and profitable relationships today.

Discover the remarkable journey of Nat and Chanida Puranaputra, an awe-inspiring tale of triumph amidst adversity. Witness a genuine "rags to riches" story, where this power house couple emerged as self-made millionaires against all odds.Discover the true essence of their unwavering faith as they courageously embarked on a monumental leap, armed with a mere $2000 in their pockets, venturing into a foreign land and defying all lImitations to achieve remarkable success. This story exemplifies the power of faith and the ability to conquer seemingly insurmountable challenges and it is sure to motivate you to think beyond conventional boundaries and embrace unconventional opportunities.

Sales Glue brings together insights from the worlds of performance psychology and sales mastery to help you understand the essential mental and behavioural traits that make an outstanding sales achiever

Modern Healthcare Marketing in the Digital Era, edited by Kakhaber Djakeli from the International Black Sea University, Georgia, is a comprehensive guide that addresses the critical challenge of transforming healthcare marketing strategies in the dynamic landscape of the digital era. With innovative technologies like artificial intelligence, augmented reality, blockchain, and mobile applications reshaping the healthcare industry, this book offers practical insights and innovative methodologies to create a consumer-centric health culture. Healthcare professionals, policymakers, and marketers will find valuable guidance in bridging the gap between technology and marketing, enabling them to thrive in this ever-evolving landscape. Through its exploration of historical developments, the status, and the evolution of needs and demands in healthcare markets, the book equips readers with the tools they need to navigate the complexities of modern healthcare marketing. It covers essential topics such as patient segmentation, customer relationship management, and the integration of virtual and augmented reality in healthcare marketing and sales. By providing real-world examples and empirical research findings, Modern Healthcare Marketing in the Digital Era serves as a practical roadmap for transforming healthcare services, fostering patient-clinic partnerships, and enhancing health literacy through effective marketing efforts. With its valuable insights, this book is a vital resource for students, educators, healthcare professionals, policymakers, and researchers, empowering them to embrace digital innovations and cultivate a consumer-centric health culture for superior patient care and satisfaction.

Tech For Good reveals how Fourth Industrial Revolution technologies can help solve the world¿s greatest challenges like climate change, biodiversity loss, inequality and poverty. It shows how business can successfully apply advanced technologies in a purpose-driven manner while unlocking new markets and seizing business opportunities.

This book provides insights into recent trends, issues and challenges in embracing these practices while promoting growth and innovation in business.

Drawing on a range of theoretical and empirical perspectives, this volume examines the roles strategic communications plays in creating social media messaging campaigns designed to engage in digital activism.

Drawing on a range of theoretical and empirical perspectives, this volume examines the roles strategic communications plays in creating social media messaging campaigns designed to engage in digital activism.

The handbook discusses smart technologies, covering a broad range of technological trends such as artificial intelligence, advanced robotics and cyber-physical systems to shed light on the associated potentials and challenges for the economy and society from the perspective of social, economic, natural and political sciences.

This book develops "organizing eating" as an organizational communication-centered framework for understanding how communication and power combine to actively shape eating and working in the U.S. food system.

This collection provides a multi-level reality check on the Chinese economy, firm performance and managerial ties.

At a time when the media are facing a severe loss of trust, what is needed above all is education. How does media work? What are the economic dependencies? How is media content created and how is it consumed? What challenges does digitization bring, and why is it more important today than ever to understand the world of media? It is questions of this nature that this book addresses, with the aim of helping interested readers understand how the media works. Especially in relation to social media and digitalization, knowing how it works is important - to be able to distinguish which media are trustworthy and to understand why independent journalism is so important. This book is suitable for anyone who wants to understand media, and that's exactly how it's laid out: Readable for everyone and explained in an understandable way.

This edited volume elucidates how artificial intelligence (AI) can enable customer service to achieve higher customer engagement, superior user experiences, and increased well-being among customers and employees.As customer expectations dictate 24/7 availability from service departments and market pressures call for lower costs with higher efficiency, businesses have accepted that AI is vital in maintaining customer satisfaction. Yet, firms face tough challenges in choosing the right tool, optimizing integration, and striking the appropriate balance between AI systems and human efforts. In this context, chapters in this book capture the latest advancements in AI-enabled customer service through real-world examples. This volume offers a global perspective on this contemporary issue, covering topics such as the use of AI in enhancing customer well-being, data and technology integration,and customer engagement.

Employer Branding und Social Recruiting werden in Zeiten des Fachkräftemangels zu einem zentralen Bestandteil der HR-Arbeit eines jeden Unternehmens. In diesem Essential stellen die Autoren Michael Lorenz und Frank Nientiedt relevante Kanäle und Maßnahmen für die ersten drei Candidate-Journey-Phasen (Anziehung, Information und Bewerbung) vor. Zahlreiche Praxistipps und sechs aktuelle Best Practices aus unterschiedlichen Branchen geben Anregungen für eine einfache Umsetzung im eigenen Unternehmen. Es zeigt sich: Eine positive Candidate Experience wird durch authentische Inhalte und mutige Ideen erzeugt, angepasst an die jeweiligen Zielgruppen. Gerade die jüngere Zielgruppe wird durch Kanäle wie TikTok, WhatsApp und Instagram erreicht. Zum Abschluss gibt HR-Experte Tim Verhoeven anhand von fünf Thesen einen Ausblick auf künftige Trends und die Auswirkungen des Arbeitskräftemangels und Beschleunigung der Digitalisierung.