Marknadsföring

As the world continues to grapple with issues of diversity, equity, and inclusion (DEI), organizations face numerous challenges in determining the most effective digital marketing strategies to promote DEI and contribute to achieving sustainable development goals (SDGs). These challenges can include determining the main objectives, deciding on the ideal means to communicate with the target market, and measuring the impact of the strategies implemented. Effective Digital Marketing for Improving Society Behavior Toward DEI and SDGs provides a comprehensive solution to these challenges. Edited by Inês Pereira, Paulo Alexandre, and José Duarte Santos, this book offers readers a wide range of knowledge areas, including corporate social responsibility, marginalized communities, and sustainability index, providing the necessary skills to understand and apply different digital marketing and communication strategies. Aimed at a diverse audience, including management and marketing academics, digital marketing managers and consultants, social marketers, NPOs managers, and brand communication managers, this book serves as an essential guide for anyone seeking to develop effective digital marketing and communication strategies that promote DEI and contribute to achieving SDGs. By providing practical guidance on non-profit marketing, storytelling for DEI, and sustainability, the book helps organizations measure their impact, contributing to improved society behavior towards DEI and SDGs.

As the world continues to grapple with issues of diversity, equity, and inclusion (DEI), organizations face numerous challenges in determining the most effective digital marketing strategies to promote DEI and contribute to achieving sustainable development goals (SDGs). These challenges can include determining the main objectives, deciding on the ideal means to communicate with the target market, and measuring the impact of the strategies implemented. Effective Digital Marketing for Improving Society Behavior Toward DEI and SDGs provides a comprehensive solution to these challenges. Edited by Inês Pereira, Paulo Alexandre, and José Duarte Santos, this book offers readers a wide range of knowledge areas, including corporate social responsibility, marginalized communities, and sustainability index, providing the necessary skills to understand and apply different digital marketing and communication strategies. Aimed at a diverse audience, including management and marketing academics, digital marketing managers and consultants, social marketers, NPOs managers, and brand communication managers, this book serves as an essential guide for anyone seeking to develop effective digital marketing and communication strategies that promote DEI and contribute to achieving SDGs. By providing practical guidance on non-profit marketing, storytelling for DEI, and sustainability, the book helps organizations measure their impact, contributing to improved society behavior towards DEI and SDGs.

* Joe has over thirty years of industry knowledge, working in a technical, operations, management, consultant, and sales role. Technical knowledge earned him a master license in HVAC from the state of New Jersey.For his sales knowledge and expertise, he's earned a variety of local and national awards.Joe has mentored and trained dozens of individuals in a technical and sales capacity. Joe enjoys being a public speaker at industry events, customer engagements, and schools.He has managed and grown several multimillion dollar portfolios across the United States.What Joe loves most is mentoring a junior sales associate, teaching strategy to pursue and close the deal and watching them mature as a professional. * He is married and lives with his wife, two daughters, his rescue dog Logan, and he loves being a softball and basketball coach for his girls

Businesses that concentrate on the value-rather than the cost-to the client can demand almost any price they want. Pricing for Profit educates business owners how to break free from industry pricing and secure compensation that accurately reflects the value of the good or service being provided.The value of their goods or services will be quantified, price and value buyers will be distinguished, offers will be bundled for a competitive edge and increased customer value, and a strong marketing strategy that conveys value will be developed by readers.Small businesses' potential to make a profit is constrained by the low pricing they feel forced to offer, which also slows their response to shifting customer demands. Anyone who wishes to increase unit sales, finish more deals overall at higher prices, and earn more money with less needless work must read this approachable and useful advice. It is jam-packed with helpful calculations, sample scripts, understandable examples, educational exercises, and more.

In this book I explore the growing importance of GPT Chat (Pre-trained Text Generator) for businesses. GPT Chat, based on artificial intelligence, is a powerful language model that enables companies to interact with their customers in a more efficient and personalized way.I explain how GPT Chat can be used to automate answers to frequent customer questions, provide instant 24/7 customer support, and even guide customers through the purchasing process. Thanks to its ability to understand and generate text naturally, GPT Chat offers an enhanced user experience and smoother communication.My book aims to provide entrepreneurs, marketers and technology professionals with an in-depth understanding of the potential of GPT Chat and its impact on business. It offers practical advice on how to integrate this technology into business strategies, with a focus on creating exceptional customer experiences and digital transformation.

The book titled "Introduction to Reverse Logistics,"authored by Sanjivan Saini, delves into the dynamic andincreasingly pivotal realm of reverse logistics. In today'sinterconnected and environmentally-conscious world,the process of managing goods and materials flowingbackward in the supply chain has gained paramountsignificance. This comprehensive guide offers readers anuanced understanding of the principles, practices, andcomplexities that underpin reverse logistics.The book commences with a lucid exploration of thefundamental concepts of reverse logistics, elucidatingits significance and its pivotal role in sustainabilityefforts. Delving into the need and principles of reverselogistics, it delves into the intricate web of factorsdriving the resurgence of returned goods,remanufacturing, recycling, and more.Through systematic chapters, the author adeptlynavigates readers through the intricate landscape ofreverse logistics, dissecting its multifaceted aspects.These encompass the diverse circumstancesnecessitating reverse logistics, the myriad modesthrough which it is executed, and the economic andecological implications it holds.The author leverages real-world examples and casestudies to enrich the reader's understanding,illustrating the practical applications of reverse logisticsin diverse industries. Discussions on optimizing freightexpenses, managing returns for recycling, and theintegration of reverse logistics within the broaderlogistics system provide a well-rounded perspective.As the final chapters unfold, the book explores thechallenges and opportunities that reverse logisticspresents to businesses, coupled with an in-depthanalysis of its impact on the economy. The interplaybetween technology, regulatory frameworks, andsustainability goals in the context ofreverse logistics isthoughtfully examined, underscoring its role in shapingthe future of supply chain management.Sanjivan Saini's "Introduction to Reverse Logistics"offers a valuable resource for students, practitioners,and academicians seeking a comprehensive overview ofthis evolving field. With its insightful narratives andpractical insights, the book serves as a compass, guidingreadersthrough the labyrinth of reverse logistics whilenurturing a keen awareness of its potential to transformmodern supply chains.

Greetings and welcome! In this engrossing book, we embark on an investigation into the most well-known brands in the world, learning about their fascinating histories and evaluating their benefits, drawbacks, opportunities, and threats. Each chapter focuses intently on a specific brand and provides detailed details on both their accomplishments and failures. These companies, which include household name brands and technical trailblazers, have changed industries and raised the bar for quality.The article's conclusion highlights the brand that stands out as the most successful brand overall, and you'll be SHOCKED! Enjoy the journey!

This book develops survey data analysis tools in Python, to create and analyze cross-tab tables and data visuals, weight data, perform hypothesis tests, and handle special survey questions such as Check-all-that-Apply. In addition, the basics of Bayesian data analysis and its Python implementation are presented. Since surveys are widely used as the primary method to collect data, and ultimately information, on attitudes, interests, and opinions of customers and constituents, these tools are vital for private or public sector policy decisions.As a compact volume, this book uses case studies to illustrate methods of analysis essential for those who work with survey data in either sector. It focuses on two overarching objectives:Demonstrate how to extract actionable, insightful, and useful information from survey data; andIntroduce Python and Pandas for analyzing survey data.

Discover the Secrets of Top-Performing Salespeople!Let's face it: the world of sales can be cutthroat.And in today's competitive selling environment, you need more than just a fancy pitch or charming smile. You need a strategic mindset, consultative sales skills, and habits that breed success - consistently!In What Top-Performing Salespeople Do Different, you'll learn the top 10 habits, mindsets, and tactics of salespeople who consistently outperform their peers, regardless of what's happening in the economy, their industry, or with the competition.What's Inside?No fluff, no theories - just real, actionable insights to help you up your sales game.Here's a sneak-peek of what you'll find inside: You'll learn why some of the traditional sales tactics that used to work don't work with today's buyers - and what to do instead.How to keep your funnel full with qualified leads and prospects that are ready to buy.The three numbers you need to know like the back of your hand if you want to hit your sales numbers consistently.How to actually sell value - it's not what you think or what you were taught.The secret to creating urgency without being pushy or salesy.Simple tweaks you can make at the beginning of your sales calls to close deals faster on the backend.How to ask better questions to uncover more information, build more rapport, and easily separate yourself from the competition.

This book focuses on how to succeed in China, the globe¿s largest consumer market, through the branding market strategy. What are the undisclosed recipes that brands can follow to capture the attention and emotion of consumers in China? What¿s the magical key to open the locked doors? The answer to these questions would be intriguing for many readers outside China, including but not limited to executives of global brands, owners of medium-and-small-sized businesses aiming for the global market, branding/marketing professionals, financial investors and analysts, business professors and researchers in universities and colleges, graduate and undergraduate students, and readers with an interest on these topics in the general public.In comparison with many case studies that focus on only a single or few cases, or else lean toward being a macro-discussions of Chinäs consumer market without in-depth analysis of representative cases, this book provides both. Many branding strategies, programs, and activities presented in this book are of the innovative type, which could be very fresh and interesting to readers. Many of the in-depth analyses and specific insights presented in this book are provided by well-recognized business analysts/writers, which may not be available in other publications. Overall, this book provides readers with the opportunity to receive some valuable new knowledge about how to succeed in the globe¿s largest consumer market, providing foodstuff for both thought and enjoyment.

Maestría en Marketing Digital" es una guía integral que equipa a las empresas con el conocimiento y las herramientas que necesitan para prosperar en la era digital. Desde comprender el panorama del marketing digital hasta aprovechar las tendencias y tecnologías emergentes, este libro proporciona un marco paso a paso para crear y ejecutar estrategias efectivas de marketing digital.En este libro, los lectores emprenderán un viaje que abarca todos los aspectos esenciales del marketing digital. Obtendrán una comprensión profunda de cómo ha evolucionado el marketing digital a lo largo de los años y las inmensas oportunidades que presenta para el crecimiento empresarial. A través de conocimientos prácticos, ejemplos del mundo real y estrategias accionables, los lectores descubrirán cómo aprovechar el poder del marketing digital para llegar a su público objetivo, interactuar con los clientes y lograr resultados significativos.El libro comienza estableciendo una sólida base, guiando a los lectores a través del proceso de definir objetivos claros de marketing digital y alineándolos con objetivos comerciales más amplios. Los lectores aprenderán a establecer objetivos SMART, establecer indicadores clave de rendimiento (KPI) y asegurarse de que sus esfuerzos de marketing digital estén generando éxito medible.A continuación, los lectores se sumergirán en la construcción de una estrategia efectiva de marketing digital. Explorarán varios componentes, como la investigación de mercado, el análisis de la competencia, la identificación del público objetivo y la creación de perfiles de compradores. Al comprender a su audiencia y las dinámicas del mercado, los lectores podrán seleccionar los canales y tácticas adecuados de marketing digital que resuenen con sus clientes y brinden los mejores resultados.A lo largo del libro, los lectores aprenderán cómo optimizar sus sitios web para una experiencia de usuario fluida, implementar técnicas de optimización en motores de búsqueda (SEO) para mejorar la visibilidad y mejorar el rendimiento del sitio web para lograr una respuesta móvil óptima. También obtendrán ideas sobre el poder del marketing de contenido y la narración, aprendiendo a crear contenido convincente y relevante que capte la atención de la audiencia e impulse la participación.El marketing en redes sociales, el marketing en motores de búsqueda (SEM) y el marketing por correo electrónico se cubren ampliamente, brindando a los lectores estrategias accionables para interactuar de manera efectiva con su público objetivo y maximizar las conversiones. Los lectores también descubrirán el impacto del marketing de influencers, las asociaciones de marca y la importancia de la analítica y el seguimiento del rendimiento para medir el éxito de sus iniciativas de marketing digital.Además de discutir los canales de marketing digital establecidos, el libro explora tendencias emergentes como los chatbots, la optimización de búsqueda por voz, la realidad aumentada (RA) y la inteligencia artificial (IA). Los lectores obtendrán una perspectiva de futuro sobre el marketing digital y cómo estas tendencias pueden aprovecharse para mantenerse por delante de la competencia y brindar experiencias excepcionales al cliente.Escrito de manera clara y concisa, "Maestría en Marketing Digital" es accesible tanto para principiantes como para profesionales experimentados. Ya seas propietario de una pequeña empresa, profesional del marketing o emprendedor, este libro te proporciona las herramientas, estrategias e ideas necesarias para desarrollar un sólido plan de marketing digital y impulsar el crecimiento empresarial en la era digital.