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Marknadsföring

Marknadsföring har gradvis blivit ett brett koncept som avser flera områden. Det finns många olika sätt att arbeta med marknadsföring, oavsett om det är digitalt eller analogt via skyltar eller liknande. Därför har vi ett varierat urval med böcker av experter på området. Vi har böcker skrivna av tidigare jättar på marknaden med olika syn på marknaden idag och om hur du kan säkra en bra position. Förutom dessa typer har vi också läroböcker som är gjorda med det specifika målet att lära läsaren så mycket som möjligt inom ämnet. Om du är i färd med att lära dig och förstå marknadsföring har vi bra böcker specifikt för detta. Kolla in vårt urval och se om du hittar någon inspiration för ditt kommande projekt!
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  • av Claude C Hopkins
    239,-

  • - Moving from Traditional to Digital
    av Philip (Kellogg School of Management Kotler
    279

    Marketing has changed forever this is what comes next Marketing 4. 0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing.

  • - How Networked Markets Are Transforming the Economy--and How to Make Them Work for You
    av Geoffrey G. Parker
    355,-

    An inside look at the revolutionary business power of the platform-from the experts who helped discover how it works.

  • - Attract, Engage, and Delight Customers Online
    av Brian Halligan
    265,-

    Attract, engage, and delight customers online Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online is a comprehensive guide to increasing online visibility and engagement.

  • av David Ogilvy
    165

    The private insights of the bestselling 'Father of Advertising', David Ogilvy

  • - 100 Ways to Persuade and Convince Consumers with Neuromarketing
    av Roger Dooley
    285,-

    Practical techniques for applying neuroscience and behavior research to attract new customers Brainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns.

  • - A Tactical Playbook for Managers and Executives
    av Keith Rosen
    319,-

    "Winning in sales is no different than winning in life. If you embrace Keith's philosophy, you can certainly expect to win in all areas of your life, while making a profound and measurable impact on your salespeople's performance and attitude. "--Dr.

  • av Thomas T. (Deloitte Consulting Nagle
    895,-

    The Strategy and Tactics of Pricing is the most well-established and influential strategic pricing text available, relied on by practitioners and students globally as a core guide for value-based pricing.

  • av April Dunford
    299,-

    Craft a sales pitch that dramatically outperforms an aimless feature walkthrough. World-renowned product positioning and marketing expert April Dunford knows that standing out in a crowded market is the key to getting sales. In Sales Pitch, she shows entrepreneurs, salespeople, marketers, and business leaders how they can achieve success by building a narrative that clearly communicates how your product is different and better than anything else on the market.Using a simple step-by-step method and compelling case stories, the author of Obviously Awesome guides you through a solid sales pitch structure that helps customers make confident buying decisions, while positioning you to clearly win in the market. In this book you will learn: ¿ Why you need to be your prospect's guide in the buying process¿ Why a sales pitch is a unique style of story designed to help your customer say "yes" with confidence¿ How "do nothing" is the most fearsome competitor you have¿ How and when qualification, discovery, and product demos fit into a sales pitch¿ How your positioning is reflected in a great sales narrative¿ Why your differentiated value is the star of the show¿ The eight components of a solid sales pitchA successful sales pitch is more than a simple product walkthrough, a canned set of discovery questions, or a pushy sales monologue. This book will help you create a winning pitch that gets you better customers-and more of them.

  • av Steven Heller
    315,-

    Dieses nach Sichtung Tausender von Werbeanzeigen sorgfältig zusammengestellte Buch präsentiert die Krönung der amerikanischen Printwerbung im Zeitalter der "Big Idea". Die bunten und originellen Kampagnen malen ein faszinierendes Bild der 1950er- und 1960er-Jahre und dokumentieren, wie die Angst vor dem Kalten Krieg immer mehr dem sorgenfreien Kapitalismus der Mad-Men-Ära wich, in der hemmungslos gequalmt und gesoffen wurde. Die Bilder, die digital überarbeitet wurden, um eine optimale Reproduktionsqualität zu erzielen, sind von einer bestechenden Schärfe und Farbintensität. Sie brachten einst ihr Zielpublikum mit der Verlockung ungeahnter Möglichkeiten dazu, alles nur Erdenkliche zu kaufen - von Hüfthaltern bis Handfeuerwaffen, Autos bis Zahnpasta, Flugreisen bis Küchengeräten. Dieses mal schockierende, mal amüsante und inspirierende Panorama eines vergangenen Marketing-Milieus ist zugleich Zeitdokument und Referenzwerk für innovatives Design und witzige Werbung.

  • av Claude Hopkins
    139 - 295,-

  • av Jenni Romaniuk
    355,-

    Brand health measurement is one of the most common and expensive pieces of research companies conduct. All industries and sectors measure the health of their brand to some extent, which means knowing how to do this well is crucial knowledge.

  • av Dan White
    145,-

    A short and powerful guide to understanding branding and building successful brands.

  • av Jyotsana Shukla
    195 - 259,-

    Unlock unlimited growth potential for your business using your biggest advocates: your customers. Being a truly customer-centric organization goes beyond just having a customer success function. This book talks about some strategies that will help you adopt a company-wide customer-first mindset to fuel your growth.

  • av Chris Hirst
    159,-

  •  
    399,-

    Behavioral Science in the Wild helps practitioners understand how to use insights from the behavioral sciences to create change in the real world.

  • av Jeanette Maw McMurtry
    305,-

    Pump up your business with the latest, greatest marketing techniquesThis updated edition of Marketing for Dummies will walk you through the latest marketing technologies and methods, including customer experience, retargeting, digital engagement across all channels and devices, organic and paid SEO, Google ads, social media campaigns and posts, influencer and content marketing, and so much more. You'll discover what works, what doesn't, and what is best for your business and budget.* Learn the marketing and sales strategies that work in any economy* Discover how to engage customers with trust and enthusiasm* Understand post-pandemic changes in consumer attitudes* Discover new tools and technologies for finding customers and inspiring loyalty* Adapt your brand, pricing, and sales approach to make your business more valuable* Avoid common marketing mistakes and learn how to measure the impact of your effortsIn a post-pandemic, up or down economy, it's harder than ever to meet highly complex and ever-changing customer expectations. The top-selling Marketing For Dummies covers basics like sales strategy, channel selection and development, pricing, and advertising. We also teach you complex elements like personalization, customer behavior, purchasing trends, ESG ratings, and market influences. With this complete guide, you can build a business that not only competes in a challenging market, but wins.For small to mid-size business owners and marketing professionals, Marketing For Dummies lets you harness the latest ideas to drive traffic, boost sales, and move your business forward.

  • - Inspiring Lessons of Success in Business and Innovation
    av Chris Voss
    309 - 319,-

  • - Creating Competitive Advantage
    av Old Dominion University, Norfolk, King's College London) West, m.fl.
    909

    The new edition of Strategic Marketing examines key aspects of traditional marketing strategy combined with the presentation of a synthesis of recent thinking on the subject. The key focus of the text is how companies create and sustain competitive advantage through the employment of marketing strategies.

  • - Leverage Neuroscience to Reshape Marketplace Behavior
    av Michael E. Smith
    555 - 1 385

    Shape the consumer's mindset using insights from neuroscience to trigger purchasing behavior that maps to their intention to buy sustainable products and services.

  • av Kenneth Clow
    1 199,-

    This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For courses in advertising. A study of integrated marketing communications taught through real-life applicationIntegrated Advertising, Promotion, and Marketing Communications, 9th Edition speaks to an evolved definition of integrated marketing and teaches students how to effectively communicate in the business world. It champions the importance of weaving together all marketing activities into one clear message and voice, and helps students understand how communications are produced and transmitted. The text explores advertising and promotions, and the roles of social media, mobile messaging, and other marketing tactics to effectively reach consumers. With added tools to help learners apply concepts to real--¡life situations, students will understand the vital links marketers use to connect and interact with customers. MyLab-« Marketing is not included. Students, if Pearson MyLab Marketing is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. Pearson MyLab Marketing should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.

  • - Achieve Superhuman Sales Skills
    av Justin Michael
    215

    Create sales success by leveraging technologies that are changing business-to-business selling forever. Become superhuman in how you operate with technology by embracing AI automation and platforms that transform results.

  • - How to Sell in a World that Never Stops Changing
    av Frank V. Cespedes
    339,-

  • av Colin T. Salter
    219

    A collection of the world's most memorable, provocative, best-selling and groundbreaking posters from Johannes Gutenberg to Barack Obama.

  • - Build Your Brand With Facebook Advertising
    av Kadner Randall Kadner
    189 - 325,-

  • av Amanda Robinson, Eric Butow, Jenn Herman, m.fl.
    289 - 305

    "The world runs on social media--and so should your business. While over 54 percent of users make purchasing decisions using social media, only 49 percent of companies have a documented social media strategy. Your business can't afford to be left behind."--Page 4 of cover.

  • av Ben Collins
    149 - 265,-

  • - A Practical Guide to A/B Testing
    av Ron Kohavi, Diane Tang & Ya Xu
    515,-

    Getting numbers is easy; getting trustworthy numbers is hard. From experimentation leaders at Amazon, Google, LinkedIn, and Microsoft, this guide to accelerating innovation using A/B tests includes practical examples, pitfalls, and advice for students and industry professionals, plus deeper dives into advanced topics for experienced practitioners.

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