Marknadsföring

This book critically examines how brands determine the visibility of social issues through their advertising practices, informing the ways we are persuaded to feel, think, and act as consumers and citizens.

This book examines pressing issues such as climate change, reducing social inequalities, and human rights through the lens of fundamental theories of the firm, particularly drawing on the Italian tradition of Economia Aziendale, which views the firm as a vehicle for meeting human needs and generating social value.

Learn how to implement an integrated AI strategy that connects your marketing, sales and customer experience, to achieve and sustain the competitive edge.

The subjects or beneficiaries of social work that organizations undertake are usually people or communities that are at the 'bottom of the pyramid'. This book looks at social action programmes and strategies targeted to help the 'bottomliers' or the most vulnerable groups in society.

This book uncovers a new dimension in the study of sustainability, offering balanced development from a spiritual and cultural values perspective. The authors of this edited volume investigate the role of religion in the debate concerning the SDGs and offer an Islamic perspective to Environment, Social and Governance (ESG) issues.

Traditional research methods in marketing can be illuminating, but all too often fail to provide the depth of understanding that organisations need to anticipate market needs. Doing Marketing Research enables researchers to get greater depth and meaning from their research and organisations to make smarter strategic decisions.

Traditional research methods in marketing can be illuminating, but all too often fail to provide the depth of understanding that organisations need to anticipate market needs. Doing Marketing Research enables researchers to get greater depth and meaning from their research and organisations to make smarter strategic decisions.

The proceedings of the International Conference on Public Relations and Media Communication (PRMC 2024) explore the dynamic intersections of public relations and media in today's rapidly evolving landscape.

This book stimulates serious scholarly research on strategic communication and its management and execution during challenging times, such as the COVID-19 global pandemic. It was originally published as a special issue of the International Journal of Strategic Communication.

Serious implications for the study of dignity in the context of contemporary work activity and respecifies how we think about our obligations to ourselves and others.

At a time when corporations are facing increasing pressures to devise and implement corporate social responsibility (CSR) programs and deal with societal issues, Communicating Corporate Social Responsibility: The Trust Factor explores theoretical frameworks and practical applications for creating trust between organizations and key stakeholders. By examining the effects of corporate social responsibility on social media engagement and purchase intention, Kristie Byrum navigates who should carry the CSR message and offers guidance on appropriate channels for communication. Byrum provides a robust communication model that considers the delicate value of trust in the context of corporate social responsibility communication and delivers insights regarding how organizations can plan and execute corporate communications approaches that consider the appropriate source and channel. Scholars of communication, public relations, and leadership will find this book of particular interest.

Amazon is everywhere. In our mailboxes, in delivery vans clogging our streets, in an increasing portion of our air traffic, in our grocery stores, on our televisions, in our smart home devices, and in the infrastructure powering many of the websites we visit. Amazon's tendrils touch the majority of online retail transactions in the United States and in many other countries. As Amazon changes the face of capitalist business, it is also changing global culture in multiple ways. This book brings together some of the most important analyses of Amazon's pioneering business practices and how they intersect with and affect the components of everyday culture. Its contributors examine the political economy of Amazon's platform, making the argument that it operates as an unregulated monopoly that is disruptive to the global economy and that its infrastructure and logistical operations increasingly alienate its workers and wreak many other social harms.Our contributors outline the practices of resistance that have been employed by organizers ranging from Amazon employees to artists to digital piecemeal laborers working on Amazon's Mechanical Turk platform. They examine the broader cultural impact that Amazon has had, looking at things like Amazon Prime and the creation of unending consumption, the absorption of Whole Foods and its brand of 'conscious capitalism,' and the impact of Amazon Studios and Prime Video on everyday film and television viewing practices.This book examines the broader environmental impacts that Amazon is having on the world, looking at the slow violence it incurs, its underwhelming Climate Pledge, and the regional impacts that its business practices have. Lastly, this book gathers together some important artistic responses to Amazon for the first time in an appendix that offers readers insight into other ways in which critics of the company are making their voices heard and attempting to move broader audiences into solidarity against Amazon.

Responsibility in Strategic Communication offers a profound exploration into responsible strategic communication, differentiating genuine commitment from mere promises of responsibility.