Marknadsföring

This book presents issues faced by planners of production and distribution operations in terms of smart manufacturing and sustainability, using efficient quantitative techniques in a variety of decision-making situations.

This book articulates a clear and persuasive argument for the development of compassion in higher education in a global climate of increasing competition, complexity and uncertainty.Drawing upon a range of interdisciplinary, theoretical and professional perspectives, the book addresses the key challenges facing the 21st century university.

This book presents a fresh perspective into the nuances of ECSRS education especially with reference to the Giving Voice to Values (GVV) pedagogy and framework in a novel context; the Middle East and North Africa (MENA) region.

An unprecedented and important reference work, this research companion covers a range of aspects of happiness, an aim everyone aspires to achieve, yet can be easily overlooked in today's demanding and multi-challenged world, or confused with a plethora of quantifiable or career goals.

This book is a concise guide to all aspects of modern marketing. It is designed for new marketers wanting to build their understanding quickly and for seasoned professionals looking to fill gaps in their knowledge. With crystal clear explanations of marketing concepts, ingenious frameworks and charming illustrations throughout, The Smart Marketing Book has become the indispensable handbook for anyone seeking to understand the secrets of great marketing and how to apply the latest thinking to drive business success.

This is a concise and practical manual for understanding and implementing public relations campaigns and communications in today's business world.  Modern-day PR is both science and an art, strategy and execution, fact and finely tuned intuition. This book, written by a leading PR practitioner and educator, enables you to create the right mindset and build the necessary skills to meet the communications challenges that face most businesses. This includes mastery of the fundamentals of PR, cultivating unbridled curiosity and creativity, the art of listening, and never losing sight of the business objectives at hand.

This book shows that sustainable development should be analysed and managed as an innovation journey in which social, technological, political and cultural dimensions become aligned.This book was published as a special issue of Technology Analysis & Strategic Management.

Analytic philosophy has come to dominate organizational theory and management education, despite criticism from several notable scholars. The European continental philosophical tradition, on the other hand, is seen by some as a counterpoint to US- and UK-dominated functionalistic organizational theories. These two very different schools of thought are now largely practiced in isolation from one another. Late nineteenth and early twentieth century philosopher Ernst Cassirer served as a mediating force and facilitated a fruitful dialogue between the two schools until he was forced to leave Germany when the Nazi party came to power. In Pluralism in Management, author Eirik J. Irgens utilizes Ernst Cassirer's pluralistic philosophy in order to investigate how different but connected forms of knowing, including art, myth, religion, science, and history may help us become better organizational scholars and management educators. With a special emphasis on the complementary qualities of art and science, Irgens builds on Cassirer to discuss how art and science represent two different but complementary channels to reality, in contrast with each other but not in conflict or contradiction, and the challenge of developing "e;two-eyed"e; managers.Revitalizing Cassirer's almost forgotten philosophy, the book illustrates the value of philosophical application to organizational study, and the need for bringing together the best of the humanities and the science based management traditions in order to improve management education.

This collection examines a key new development in the contemporary marketing landscape, the relationship between the informal exchange of information and advice among consumers - known as word of mouth (WOM) - and emerging social media.This book was originally published as a special issue of the Journal of Marketing Communications.

The economy is commonly described either as the apolitical realm of calculation or as the fully political one of domination. This book scrutinizes the ways in which the economy is performed, in order to situate where precisely politics is located with regard to economic matters.This book was originally published as a special issue of the

This edited collection attempts to demystify Chinese management, highlighting recent research into these significant changes and their implications in a wide range of business enterprises both in China and overseas.The book was originally published as a special issue of Asia Pacific Business Review.

This book provides an introduction to the major perspectives in critical marketing studies and contains theoretical reflections on critical marketing whilst building on the key concepts and ideas through detailed empirical studies. This book was originally published as a special issue of the Journal of Marketing Management.

Although entrepreneurship in the informal economy occurs outside state regulatory systems, informal commercial activities account for an estimated 30% of economic activity around the world. This book is the first on the market to offer models and approaches to informal entrepreneurship as well as to its prospects for economic development. Offeri

This book is testimony to the emergent nature of human security as an idea, as a useful construct and as an operational strategy. The aim is to showcase new directions that may enrich the human security agenda in areas such as health and the environment as well as proposing multi-stakeholder approaches and solutions for vulnerable populations.

Bringing researchers, policymakers and business people up to date with the latest developments in the world of ecopreneurs, this timely new edition of Schaper's book updates and adds to the case studies of entrepreneurs engaged in sustainable business practice worldwide.

Advertising in Developing and Emerging Countries offers an in-depth analysis of advertising in developing and emerging economies, as they join the global economy and seek to improve the socio-economic condition of their citizens. It illustrates the challenges and opportunities for advertising in these countries, and explores their critical relation

The textile industry plays a significant part in the global economy, yet often operates with disregard to its environmental and social impacts. This book takes a wide-ranging look at current analysis of the industry and explores the issues of continuous consumption and increasing disposability.

Consumer Society and Ecological Crisis advances a critique of consumer capitalism and its role in driving environmental degradation and climate crisis, placing a spotlight on how marketing and distribution activities help maintain unsustainable levels of consumption.

This book offers an accessible and comprehensive introduction to relationship marketing in franchising and retailing, especially in areas such as business and marketing management as well as strategic marketing. The chapters in this book were originally published as a special issue of Journal of Strategic Marketing.