Marknadsföring

Traditional research methods in marketing can be illuminating, but all too often fail to provide the depth of understanding that organisations need to anticipate market needs. Doing Marketing Research enables researchers to get greater depth and meaning from their research and organisations to make smarter strategic decisions.

Traditional research methods in marketing can be illuminating, but all too often fail to provide the depth of understanding that organisations need to anticipate market needs. Doing Marketing Research enables researchers to get greater depth and meaning from their research and organisations to make smarter strategic decisions.

The proceedings of the International Conference on Public Relations and Media Communication (PRMC 2024) explore the dynamic intersections of public relations and media in today's rapidly evolving landscape.

This book stimulates serious scholarly research on strategic communication and its management and execution during challenging times, such as the COVID-19 global pandemic. It was originally published as a special issue of the International Journal of Strategic Communication.

Serious implications for the study of dignity in the context of contemporary work activity and respecifies how we think about our obligations to ourselves and others.

At a time when corporations are facing increasing pressures to devise and implement corporate social responsibility (CSR) programs and deal with societal issues, Communicating Corporate Social Responsibility: The Trust Factor explores theoretical frameworks and practical applications for creating trust between organizations and key stakeholders. By examining the effects of corporate social responsibility on social media engagement and purchase intention, Kristie Byrum navigates who should carry the CSR message and offers guidance on appropriate channels for communication. Byrum provides a robust communication model that considers the delicate value of trust in the context of corporate social responsibility communication and delivers insights regarding how organizations can plan and execute corporate communications approaches that consider the appropriate source and channel. Scholars of communication, public relations, and leadership will find this book of particular interest.

Amazon is everywhere. In our mailboxes, in delivery vans clogging our streets, in an increasing portion of our air traffic, in our grocery stores, on our televisions, in our smart home devices, and in the infrastructure powering many of the websites we visit. Amazon's tendrils touch the majority of online retail transactions in the United States and in many other countries. As Amazon changes the face of capitalist business, it is also changing global culture in multiple ways. This book brings together some of the most important analyses of Amazon's pioneering business practices and how they intersect with and affect the components of everyday culture. Its contributors examine the political economy of Amazon's platform, making the argument that it operates as an unregulated monopoly that is disruptive to the global economy and that its infrastructure and logistical operations increasingly alienate its workers and wreak many other social harms.Our contributors outline the practices of resistance that have been employed by organizers ranging from Amazon employees to artists to digital piecemeal laborers working on Amazon's Mechanical Turk platform. They examine the broader cultural impact that Amazon has had, looking at things like Amazon Prime and the creation of unending consumption, the absorption of Whole Foods and its brand of 'conscious capitalism,' and the impact of Amazon Studios and Prime Video on everyday film and television viewing practices.This book examines the broader environmental impacts that Amazon is having on the world, looking at the slow violence it incurs, its underwhelming Climate Pledge, and the regional impacts that its business practices have. Lastly, this book gathers together some important artistic responses to Amazon for the first time in an appendix that offers readers insight into other ways in which critics of the company are making their voices heard and attempting to move broader audiences into solidarity against Amazon.

A relatable, grounded guide for women in professional and leadership positions. Women & Power: Your Guidebook to Risk, Resilience, and Confidence is the ideal resource for women who are held back by their inner voice. Based on Dr. Jane Ziegler Sojka's national award-winning class at the University of Cincinnati, this book brings Sojka's techniques for eliminating self-limiting behaviors and common communication habits directly to you. Whether you start on page one or at the area you feel you need to focus on first, Sojka's system allows women to close the gender gap in skills critical for success in sales. With options for reading on your own or with a group, the strategies and tools for reflection and practice offered by Sojka's professional development course can now be followed by thousands of women of all ages and from all walks of life.

Responsibility in Strategic Communication offers a profound exploration into responsible strategic communication, differentiating genuine commitment from mere promises of responsibility.

With a focus on storytelling, social media, and socially-conscious content, Public Relations Writing: Essential Skills for Effective Storytelling is a step-by-step "how-to" guide that helps students develop and hone the skills they need to become strong writers and versatile storytellers within the Public Relations field.

This book explores key and topical issues that are emerging in the field of sport marketing, while calling for further attention to the thriving sports industry. The chapters in this book were originally published as a special issue of Journal of Strategic Marketing.

This book explores strategic brand management both in and through sport, thus helping in deepening our understanding of this promising field, while offering directions for future research in the area. The chapters in this book were originally published in Journal of Strategic Marketing.

Strategic City Branding: Insights from Asian Cities brings together concepts, case studies, and strategic management tools for effective city branding. This volume is an essential resource for city branding and marketing practitioners, postgraduate students beginning their research, and undergraduate students new to the topic.

Fashion Trends and Forecasting explores how designers, merchandisers, buyers, marketers and strategists use fashion trend forecasting to predict upcoming trends and understand past or current ones. This text is recommended and core reading for students studying Fashion Forecasting, Fashion Buying and Fashion Marketing.

Fashion Trends and Forecasting explores how designers, merchandisers, buyers, marketers and strategists use fashion trend forecasting to predict upcoming trends and understand past or current ones. This text is recommended and core reading for students studying Fashion Forecasting, Fashion Buying and Fashion Marketing.

This book provides an innovative and policy-oriented analysis of gender stereotypes in advertising regulation from a socio-legal perspective.