Marknadsföring

In today's dynamic organisational landscape, striving for a diverse workforce does not automatically translate into an inclusive workplace. The book provides practical insights and hands-on tools for how everyone can work towards an organisation that is more inclusive, diverse, equitable, accessible, and ultimately more enjoyable for all.

In today's dynamic organisational landscape, striving for a diverse workforce does not automatically translate into an inclusive workplace. The book provides practical insights and hands-on tools for how everyone can work towards an organisation that is more inclusive, diverse, equitable, accessible, and ultimately more enjoyable for all.

Leveraging the power of emotional intelligence ensures you are better able to relate and respond to your clients, allowing you to unlock higher sales.

Public Sector Ethics: Compliance, Integrity, and Comparison presents a comprehensive treatment of the subject of ethics in the public sector. What structural elements are necessary and how to create organizations that make ethics their priority are the questions that this edited volume addresses.

Unlock Brilliant Strategies with AI-Enhanced MarketingDiscover the future of marketing with our comprehensive guide that introduces the MVOSSTE framework. Augmented by cutting-edge generative AI, this book offers a clear roadmap from mis-sion to execution, empowering you to craft innovative and effective marketing strategies. Perfect for marketers eager to stay ahead of the curve, our guide transforms complex concepts into actionable insights for unparalleled success.

Fair Trade Enclaves tells the story of exploitation in the production of Fair Trade bananas. The book is valuable reading for scholars of Anthropology, Development and Latin American Studies.

This book provides a systematic review of nature-based solutions and their potential to address current environmental challenges. It will be of great interest to policymakers, practitioners and researchers involved in nature-based solutions, sustainable urban planning, environmental management and sustainable development generally.

Animal Suffering and Public Relations conducts an ethical assessment of public relations, mainly persuasive communication and lobbying, as deployed by some of the main businesses involved in the animal industrial complex - the industries participating in the systematic and institutionalized exploitation of animals.

This book presents a multi-disciplinary approach for development of Recommender Systems. It explains different types of pertinent algorithms with their comparative analysis, and their role for different applications including case studies. It explains Big Data behind Recommender System, making good decision support systems, etc.

The monograph aims to comprehensively describe Artificial Intelligence technology in three aspects: organizational, psychological, and technological in the context of increasingly bold use of this technology in management.

This book examines how various areas of law collectively influence the relationship between a company and its directors, particularly in safeguarding the long-term interests of stakeholders. It will be of interest to researchers in the field of corporate law, competition law and corporate governance.

The book aims to provide a contemporary and thorough analysis of how AI is playing a pivotal role in shaping new forms of entrepreneurship across various industries. It seeks to illuminate the ways in which entrepreneurs are leveraging AI technologies to drive innovation, and create businesses that contribute to societal progress.

The section includes comparative analyses of AI adoption patterns in the music industry and provides practical insights into the use of AI tools for music production and distribution, it offers a detailed syllabus for training music industry stakeholders on harnessing AI technologies.

The section includes comparative analyses of AI adoption patterns in the music industry and provides practical insights into the use of AI tools for music production and distribution, it offers a detailed syllabus for training music industry stakeholders on harnessing AI technologies.

The book aims to provide a contemporary and thorough analysis of how AI is playing a pivotal role in shaping new forms of entrepreneurship across various industries. It seeks to illuminate the ways in which entrepreneurs are leveraging AI technologies to drive innovation, and create businesses that contribute to societal progress.

This research monograph delves into the pressing issue of employee-centered social sustainability in the hospitality industry. With empirical studies and content analysis of CSR reports, it highlights the significant challenges faced by frontline hospitality workers-such as low wages, job insecurity, and limited union representation.

This book provides a critical overview of the key aspects pertaining to Shariah governance within Islamic financial institutions and presents a detailed analysis of its conceptual background.

This edited collection discusses various methods by which a firm can create a competitive advantage in a dynamic situation.