Marknadsföring

This leading, comprehensive text for courses on the sociology of work covers many vital new topics since the last edition (2015), just as it continues to offer foundational writings and discusses different types of jobs, inequality and intersectionality, work and family, and more.New to this edition:¿ The gig economy and new digital platforms and their effects on how work is organized.¿ Precarious work and precarious workers, changes that reflect fundamental changes in employment relationships, increased job insecurity, and how people think about their jobs.¿ The new retail, from customer interactions to a world where consumption is driven by data science.¿ The latest research on call centers as the archetypal 21st-century workplace, illustrating many important issues about interactive work, transnational workplaces, gender, etc.¿ The post-pandemic workplace, including essential workers and frontline workers, healthcare work and care workers; job flexibility, and implications for gender, work, and family.

This leading comprehensive text for courses on the sociology of work covers many vital new topics since the 2015 edition, just as it continues to offer foundational writings and discusses different types of jobs, inequality and intersectionality, work and family, and more.

This book sheds new light on the role businesses can play in contributing to sustainability objectives, and how governance actors can better encourage their contributions.

This book explores the swiftly emerging nexus between sustainability, finance, and technology.Leading practitioners and academic thought leaders reflect on the ways in which technology and digitalization shape how sustainable finance professionals address environmental, social, and governance (ESG) issues. Together, the contributors identify three spheres in which technology shapes how investors make sense of such issues:ESG and technology: finance professionals need to know about how technological innovations, such as chemical recycling for plastics, in the real economy shape firms' ESG performance;ESG through technology: technological developments, such as AI and blockchain, can enable finance professionals to offer more fine-grained ESG analyses; andESG as technology: the ESG agenda itself is influenced by technological developments that are not well understood by practitioners (e.g., data mining for Bitcoin creating significant emissions).Using practically relevant examples and recent insights from people working in the field, the book explores the linkages between sustainability, technology, and finance in different contexts and shows how practitioners can accelerate needed change processes.This book primarily addresses practitioners in companies and investment firms as well as students enrolled in executive education and MBA programs.

Sustainable finance has turned into a major force that has helped to redefine markets. This book, with contributions from leading practitioners and academic thought leaders, explores the swiftly emerging nexus between sustainability, finance, and technology, and shows how practitioners can accelerate needed change processes.

Industrialisation has brought great benefits to humankind but now, after 200 years of fossil fuel use, land clearance and pollution, the planet's boundaries are being stretched to their limits. Going beyond these confines would have severe consequences for humankind. To prevent this from happening, government, corporate and community initiatives must focus on reducing the environmental impact of approximately 400 million small and medium-sized enterprises (SMEs), given that they produce approximately 70% of the world's pollution, 60% of carbon emissions and have a significant impact on land. To date, research shows that SMEs have been environmental laggards and more needs to be understood to improve sustainability in the SME sector. Broadening the researcher's methodological focus, beyond traditional singular approaches, improves knowledge generation and better informs policy and practice. This book paves the way by showing the reader that a mixed method research design is able to provide a deep, diverse and holistic understanding of sustainability and SMEs. Importantly, the book also provides an in-depth mapping of mixed method sustainability and SME research at a regional level.As this book is about environmental sustainability framed in a business context, it will be of interest to researchers, academics, students and those in industry who are enquiring about the environmental sustainability of SMEs.

Stories and narratives are powerful tools for explaining the world around us. This book explores storytelling as a way of engaging audiences with sustainable development issues and reflects on the opportunities and limitations of storytelling for sustainability as an innovative approach to sustainability communication.

Over the pages of this Full Circle Marketing you're going to discover two fundamental marketing strategies. Marketing strategies that work every single time they are used, and in many ways, these two fundamental strategies are like natural laws. And just like natural laws, you can choose to ignore them, or even pretend they don't exist, but your decision doesn't invalidate the laws. Jump out of an airplane, and you don't invalidate the law of gravity; you prove it. The same is true for the strategies you'll discover in the pages of this book. You can ignore them, or even intentionally violate them, but your decision won't invalidate their reality. Instead your results, or lack thereof, will merely confirm their existence.

MORE THAN 50 PERCENT OF SALES PROS REGULARLY FAIL TO ACHIEVE THEIR ANNUAL SALES TARGETS.Shocking, right?But it doesn't have to be this way. Sales is no longer a simple linear process, and thus professionals in the industry-andthose who hope to enter the industry-require new skills to deal with the profound changes in the digital marketplace.Filled with the type of tips and techniques that only a long, successful career in sales could otherwise gain you, this bookwill teach you how to:¿ Generate and qualify leads¿ Identify buyer roles and why they buy¿ Understand the buying process¿ Utilize Value Propositions¿ Use LinkedIn for Business Development¿ Master Your Sales Presentation¿ Close Enterprise DealsABOVE QUOTA PERFORMANCE is filled with actionable, step-by-step guidance that will help rookie and seasoned sales pro alike find greater heights of success in their sales careers. By the end of this book, readers will fully understand why these tips and techniques work and how they can be applied to their current and future sales opportunities. With the right training, skills, and techniques, anyone can become a master sales pro.

THE ESSENTIAL WEB3 MARKETING BOOKFor a limited time, claim an NFT with a copy of your book!Web3 Marketing: A Handbook for the Next Internet Revolution is the essential book for anyone looking to understand the next era of the internet and start building. Beyond the sensational hype and headlines around crypto and NFTs, a real revolution is taking place: new technologies for owning, moving, and organizing value spell the overdue end of an internet where a few huge companies hoard data and power, and open a new frontier for products, services, and applications in which ownership and control belongs to creators, builders, and users.As former CMO of ConsenSys then Founder and CEO of top web3 marketing firm Serotonin--Amanda Cassatt is in a unique position to tell this story, and delivers a remarkably clear, nontechnical guide to the history, key concepts, and still-evolving landscape of Web3. Cassatt explains how Web3 transforms time-tested approaches to marketing and brand-building, including how to build a Web3 community. This book is a must-read for professionals at any level in their Web3 careers--already working or investing in Web3, exploring what it means for their business, or considering a jump into something new--and for anyone who wants to understand the next internet revolution.