Marknadsföring

This book is the first coherent presentation of the latest research and practices concerned with how recent advances in mobile information and communication technology (ICT) and the Internet of Things (IoT) are utilized to enhance the value of the city and change the way that city planning and management are carried out. Its salient feature is the pursuit of the individual-oriented evaluative point of view regarding the city. This view considers the value of the city to be the total of visit-values individuals feel and appreciate when they visit the city. The visit-value is conceptualized as the intangible asset value of the attractiveness of the city that visitors form in their minds based on their experiences and activities in the city, transactions with city space, and communications with other people. Visitors to the city may well be quite heterogeneous individuals with different motives and preferences. Thus, to enhance the value of the city, quite different visit values of heterogeneous individuals should be enhanced simultaneously, which necessitates the use of ICT and IoT in living spaces. Based on this view, the city utilizing ICT and IoT to enhance the value of the city is called the social city. Whereas many other books deal with the impacts of the advances in mobile ICT on the city, they only discuss how these advances change the infrastructure of the city but do not discuss how these technological advances can be utilized to enhance the city¿s value. This book first develops the concept of the social city based on an individual micro-behavioral approach. Then, it presents the latest studies on technological components of the social city, such as the human-sensing technology for estimating individual behavior, decision making, and mood; the visualizing technology of the thermal 3-dimensional environment of the city; and the social-sensing technology using social networking service (SNS) for measuring and creating an atmosphere of city space. Finally,it envisages the future of the social city.

Brand recognition is the goal of any enterprising organisation. Where competing products or services are similar, identification is paramount. A brand's identity makes an enterprise's strategy visible. Brand design is the ultimate factor that drives an enterprise towards recognition.  Ken Cato in Recognise Me draws on wisdom gained by the interactions of Cato Brand Partners across more than 50 years, with clients from over 100 countries and in almost every imaginable area of business. By focusing intently on many examples of brand design and use, Cato shows how great brands are made by those who know and respond to them. His insights are interspersed throughout with those of leading personalities in business, the arts and community, emphasising the exceptional significance today of effective brand identity.

If you feel like you've got the wrong tone of voice, don't understand the ins-and-outs of grammar, or just don't feel confident writing about yourself without sounding like an idiot, read this book. Copywriter Tait Ischia is brief and to the point in an interesting and engaging way. Which is exactly what you want the words on your website/marketing stuff/professional bio to be too, right? Feel confident in what you say and how you say it when you put fingers to the keyboard. Waffling on should really be reserved for weekend breakfast.

Kickass female entrepreneurs let's get you in the press!You don't know how? You will. You're not ready? Yes you are.Award-winning PR expert, ex-journalist and host of the No.1 podcast, PR Powerhouse, Jo Swann, is inviting you to join the PR Party to supercharge your business with the credibility and visibility of being in the press.On a mission to get more female entrepreneurs' voices heard, Jo, who's been on her own Imposter Syndrome journey, takes you on an exciting ride as she convinces you you CAN be a media star, and you bloody well deserve to be.With motivation, inspiration, cheerleading and championing, insider tips and behind-the-scenes peeks at the world of PR your eyes will be opened to just how accessible media coverage is for you.You'll see that you CAN:- Overcome your visibility fears and Imposter Syndrome to be featured in national press- Uncover press opportunities on a daily basis- Use your story and your knowledge to change livesSay goodbye to playing down your impact. This fun but focused guide will help you leave your mark on the world - even if you're a PR novice.Having interviewed celebrities and PR-ed household brands like Whistles, Yo Sushi! and Dale Carnegie, Jo's focus is now on YOU....Seize this opportunity!It's time to Celebrate YOU!

This book is a compilation of sixty-one lessons on topics ranging from mindset to business, marketing, losses, and wins.

Social Media Marketing: O livro de marketing em linha que lhe mostra como utilizar o marketing bem sucedido das redes sociais para vender o seu negócio ou auto-emprego! Quer saber o que realmente faz um influenciador de sucesso? Neste livro irá aprender os conceitos básicos de marketing na Instagram, YouTube, Facebook e Co. Toda a gente conhece as redes sociais hoje em dia e muitas pessoas já as utilizam - consciente ou inconscientemente. Mas o que são exactamente as redes sociais e como podem ajudá-lo como prestador de serviços, start-up ou empresa a ter mais sucesso? Aprenderá também como se pode iniciar fácil e rapidamente no marketing das redes sociais, o que faz um bom influenciador e qual a plataforma mais adequada para a sua carreira. O que esperar: O que são as redes sociais e como se pode fazer marketing sobre elas?Porque é que também vale a pena para as empresas fazer publicidade nas redes sociais?Quais são as diferentes plataformas e o que é que elas têm para oferecer?Como pode começar a sua própria carreira como influenciador?Como funciona a narração de histórias no marketing online? Como digitalizar a sua oferta e vendê-la online.Os meios de comunicação social oferecem muitas oportunidades de sucesso. Para empresas ou start-ups, as redes sociais oferecem um potencial invulgarmente elevado. Este livro é um olhar completo sobre o marketing das redes sociais e o que significa marketing em linha bem sucedido. Destaca a razão pela qual as empresas devem também analisar o marketing na Pinterest, Instagram, Google, Facebook e co. e oferece um guia abrangente para iniciar a sua própria carreira nos meios de comunicação social. O livro é escrito por dois peritos digitais que construíram vários negócios próprios e os escalaram com o marketing em linha. O livro convence com: Mais de 120 páginas de conteúdo de alta qualidade.Mais de 40 ilustraçõesConhecimento especializadoConteúdo em todas as plataformas importantes dos meios de comunicação sociale muito mais! Compre já este livro e comece hoje mesmo a sua carreira de sucesso nos meios de comunicação social e a escalar o seu negócio.

"From the Wall Street Journal bestselling author of Growth IQ comes a guide to enhancing customer and employee experience simultaneously for unprecedented revenue growth. In the war for customer acquisition, businesses invest millions of dollars to improve customer experience. They deliver packages faster, churn out new products, and endlessly revamp their UI, often putting greater strain on employees for diminishing returns. According to Tiffani Bova, this siloed focus on customer experience - without considering the impact on your staff - actually hinders growth in the long run. The most successful companies adopt an Experience Mindset that strengthens both employee experience (EX) and customer experience (CX) at the same time. Based on exclusive research from two Salesforce-sponsored studies of thousands of employees and c-suite executives, The Experience Mindset details exactly how your company can adopt an Experience Mindset, at scale. It's not enough to know that happy employees equals happy customers. You must have an intentional, balanced approach to company strategy that involves all stakeholders - IT, Marketing, Sales, Operations, and HR - with KPIs and ownership over outcomes. Employees are the heart of your business. If you want to remain competitive in today's marketplace, investing in people is no longer a nice-to-have, but rather a must have"--

This book provides a compendium of cutting-edge knowledge for an efficacious retailing strategy, with lessons from the organized retailing sector in India. It explores customer needs and their impact on developing successful retailing strategies and organized retailing in emerging economies with changing consumer behavior. It discusses the importance of developing appropriate retailing strategies in the context of an emerging economy, being agile and forward-thinking to implement a customer-centric approach across the retail value chain's upstream and downstream actions, and the requirement of clarity on the exact tools and techniques that will allow the retailers to move from their present product-centric state to the looked-for customer-centric state.This book aids the practitioners in developing and adopting a culture of customer-centricity and focuses on various retail strategy concepts and their implementation. It aims to present the multifaceted and multifarious questions of retail marketing in two studies, where each study provides a comprehensive solution.

Are you ready to take the sales in your business to the next level?If so Charlie Day is here to show you how.Not only that, but she will also teach you how to sell the right way with ease, confidence and integrity.In this book Charlie Day will help you;- Feel confident in your messaging- Nail your marketing- Create the perfect pitch- Teach you to close a sale- Follow up like your life depends on it- And have a compelling up-sellIn this practical guide to making more sales, Charlie breaks down each step into actionable advice. Her light-hearted approach to sales and her fun and high-energy advice leaves you feeling motivated and ready to make more sales.Charlie uses her own experience to show you how to multiply the sales in your business. She is down-to-earth, honest and straight to the point, you'll finish this book with a heap of takeaways and ready to make some sales.