Marknadsföring

This edited volume provides deep insight into theoretical and empirical evidence on how digital technologies and high-tech brands are interrelated.

No pre-pandemic strategy is effective anymore. None. Not for organizations large or small, for-profit or non-profit, domestic or global. Claims of a "return to normal" or "the new normal" are ridiculous. What we're facing is really a "new reality," and that reality is the need for agile strategic decisions and pragmatic views of the future. That means that strategy formulation can be reduced to a few days and the view of the future can only be 12-18 months. This is the antithesis of Peter Drucker's approach to strategy, but his highly effective approach was developed at GM three quarters of a century ago. It's time to move on.Alan Weiss has developed an original and completely new approach to strategy which thus far has certified over 100 people globally, delivering this approach to scores of firms of all types in four countries. More than two dozen firms are using this approach.Sentient Strategy is based on two modern dimensions: awareness of the environment in which the organization exists and has influence, and consciousness of the impact of actions being considered. The old SWOT (strengths, weaknesses, opportunities, threats) approaches are currently equivalent to riding down the freeway on a horse. We must drop the hubris that has led us to believe we can see years ahead and anticipate what's coming. No one predicted the Internet No one predicted the latest pandemic.It's time to turn volatility and disruption on their heads and use them as offensive weapons in the marketplace instead of trying to protect ourselves from them. Imagine a strategy that an organization can formulate in just a day or so, revisit easily and frequently, and design a series of shorter-term, viable futures. "Sentient" means "perceptive" and "self-aware." It doesn't mean "one size fits all" from a cookie-cutter firm's approach to strategy.Alan Weiss equips the reader to consider using this approach independently. These are new times-a new reality, a "no normal¿"-hence, it's ridiculous to use old approaches to strategy. There's a clear reason why Sears didn't morph into Amazon and why Hertz surrendered its number one spot to Enterprise.

This book concentrates on understanding the relationship of religiosity with various aspects of consumption and consumer behaviour to improve policy and build on an under represented topic.

This book offers an accessible and comprehensive introduction to relationship marketing in franchising and retailing, especially in areas such as business and marketing management as well as strategic marketing. The chapters in this book were originally published as a special issue of Journal of Strategic Marketing.

Across the social sciences and even in philosophy, trust is most often characterized in terms of expectations and probabilities. This book defends an alternative conception of trust as a moral phenomenon.

Between Brexit, efforts to 'Make America great again' and ongoing appeals for patriotic consumption to boost economies, the intersection between national identity, marketing campaigns, and consumer choices has been brought to the fore. This book argues that the history of 'Made in' can be used to shed light on society at large.

Good leadership is something every leader and organization should strive towards. This book serves as a pivotal resource in encouraging the understanding and practice of leadership and highlights how good leadership is anchored in the rich philosophy and science of virtue. Through a diverse range of perspectives, the book highlights the importance of leading with virtue, unpacks what it means to be a virtuous leader, and outlines practical strategies for developing and practicing good leadership.Taking a virtues perspective, this cohesive collection of chapters by scholars from around the globe offers an inclusive tone and speaks to practicing and aspiring leaders worldwide. Readers are provided with a nuanced account of the nature of virtues and leadership and how the two interact on multiple levels and in multiple ways to inform the practice of good leadership. Focusing on the tradition of virtue gives this collection a robust scholarly foundation, while simultaneously providing scope for diverse views on how and why virtues inform good leadership. The book offers a balance of scholarly and practice-oriented chapters, instilling readers with a deep understanding of virtues and leadership, and practical strategies to develop their practice of good and virtuous leadership. Each chapter offers a different moral and sociological insight, serving altogether to show readers the most effective ways to use virtues to promote shared well-being and collective success.Scholars, students of leadership and management, and leadership practitioners will benefit from the accessible and practical lessons this book has to offer. This volume will also be of interest to team leaders and managers who are keen to develop their leadership skills in both practice and theory.

Drawing on qualitative research methods, the book explores examples from the Greek food industry to analyse restaurateurs' and consumer constructed meanings of authenticity, how it is transmitted and received.

This book demonstrates the concept of CSR and how it is included as an element of value-based marketing. Using research from the Polish market, the author explores the concept of value-based marketing, how organisations are implementing CSR and analyses the effect on consumer behaviour.

This book takes a new approach by turning the problem of control upside down as it focuses on control of executives who find white-collar crime convenient. The bottom-up approach to executive compliance focuses on organizational measures to make white-collar crime less convenient for potential offenders.

This book examines how business schools seek to honour the ambition to both teach scientifically verified theories and practically useful concepts and models, and how the tensions derived from this duality may be problematic to handle.

Brand management is firmly established as a core business and marketing activity. The research evidence on how consumers react to branding, however, is in constant evolution globally. This short-form book provides a comprehensive overview of research evidence on several core branding topics whilst acting as a catalyst for advancing future research and informing business practice.The book fills a gap created by prior volumes on branding that, although well- illustrated and explained, have often approached the subject in somewhat uncritical manner. The book represents a timely compendium on popular topics in branding and aims to be a valuable addition to knowledge in branding. The book focuses on reviewing research in branding and brand management, and proposes areas for expanding research in the field. Recognising the diversity of research in branding, the authors of this book, as active branding researchers, attempt to discuss the limitations of current research and provide insights for future explorations.The book will be of interest and a resource for academic researchers, branding practitioners, business students and policymakers who view branding as an evidence-oriented discipline.

Getting your pricing strategy right is the difference between sustainable growth, investing in product development, and happy, engaged customers and stakeholders. Harvard Business Review research shows that pricing has almost 4 times as much influence on a company's ability to reinvest than top line sales growth. But if you don't understand the psychology of pricing, having the wrong price can undermine your chances for success.   Double Your Price is your practical, accessible guide on the theory, strategy, psychology, and execution of pricing. With useful tools, and clear, realistic guidance on how to leverage pricing to drive business success, you'll be able to answer the following questions for your business or product:   How much should we charge for our product or service?   How much are our customers willing to pay?   If we increase our price, will we lose customers?   How can setting prices help us cover our costs?   What are the benefits of a pricing strategy?   Will increasing or decreasing prices help my business to succeed?  Covering how pricing works, how to avoid cognitive bias, how to convince others, and many different pricing strategies, Double Your Price includes a practical set of insights, tools, and actionable guidance, and a Foreword by Lord Sainsbury. A well-designed and progressive pricing strategy is one of the most powerful tools available to businesses. Get yours right.

En hoe heb je je hersens beschadigd ?En hoe kan het dat je een bedrijf runt ?Je tweede bedrijf is het ?Het ondernemrs avontuurvan de legende ...Ben je een legende als je meer dan 40 boekjes hebt geschreven ?Wat ben je eigenlijk dan ?Hoe kun je zo lang doorzetten ?Wat een verhaal...En je kent de Ultieme Winnende Strategie voor ondernemers ?Je hoeft dit niet te lezenmaar doe het toch maar..Misschien vind je een juweel