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Marknadsföring har gradvis blivit ett brett koncept som avser flera områden. Det finns många olika sätt att arbeta med marknadsföring, oavsett om det är digitalt eller analogt via skyltar eller liknande. Därför har vi ett varierat urval med böcker av experter på området. Vi har böcker skrivna av tidigare jättar på marknaden med olika syn på marknaden idag och om hur du kan säkra en bra position. Förutom dessa typer har vi också läroböcker som är gjorda med det specifika målet att lära läsaren så mycket som möjligt inom ämnet. Om du är i färd med att lära dig och förstå marknadsföring har vi bra böcker specifikt för detta. Kolla in vårt urval och se om du hittar någon inspiration för ditt kommande projekt!
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  • av Anthony Russell
    309,-

    Vlogging is becoming increasingly more popular and there has never been a better time to start a vlog. People really enjoy watching high quality vlogs and some vloggers have subscribers in the millions. But you don't need millions of subscribers to make money from vlogging. There are many vloggers that have a lot less subscribers that make a full time income and more from their vlogging activities. What could be better? Doing something that you love and recording it to share with the world and making money at the same time. This is more than a dream it can be your reality if you follow the advice provided in this guide. You will learn:What You Need to Know to Before You StartWhat Vlogging Means including Styles of Vlogs and Some Vlogging Success StoriesAdvice to Help You Decide if Vlogging for YouThe Tremendous Advantages to VloggingHow and Why to Choose a NicheChoosing a FormatExamining What Others Have DoneAdvice for Creating Your BrandWe have answered all of the most common questions about vlogging in this guide and provided you with a step by step plan to create a successful and profitable vlog. You need to take action and be totally committed to your new vlog. It is going to take time and effort to get where you want to be.We have left no stone unturned in this guide. You will know exactly what is expected of you and the highs and lows of vlogging. Consistency is everything with vlogging as you will discover as you read through this guide.

  • av Yusuf Yilmaz
    239,-

    Sosyal Medya Pazarlamas¿: ¿¿letmenizi veya serbest mesle¿inizi satmak için bäar¿l¿ sosyal medya pazarlamas¿n¿ nas¿l kullanacä¿n¿z¿ gösteren çevrimiçi pazarlama kitab¿!Bir influencer'¿ gerçekten bäar¿l¿ yapan ¿eyin ne oldu¿unu bilmek ister misiniz? Bu kitapta Instagram, YouTube, Facebook ve Co. üzerinden pazarlama yapman¿n temellerini ö¿reneceksiniz.Bugünlerde herkes sosyal medyay¿ biliyor ve birçok insan bilinçli ya da bilinçsiz olarak kullan¿yor. Peki sosyal medya tam olarak nedir ve bir hizmet sälay¿c¿, start-up veya ¿irket olarak daha bäar¿l¿ olman¿za nas¿l yard¿mc¿ olabilir? Ayr¿ca sosyal medya pazarlamas¿na nas¿l kolay ve h¿zl¿ bir ¿ekilde bälayabilece¿inizi, iyi bir influencer'¿ neyin olu¿turdu¿unu ve kariyeriniz için hangi platformun en uygun oldu¿unu ö¿reneceksiniz.Ne beklemeliyiz:Sosyal medya nedir ve nas¿l pazarlama yap¿labilir?¿irketlerin sosyal medyada reklam vermesi neden faydal¿?Farkl¿ platformlar nelerdir ve neler sunabilirler?Bir influencer olarak kendi kariyerinize nas¿l bälayabilirsiniz?Online pazarlamada hikaye anlat¿m¿ nas¿l çal¿¿¿r?Teklifinizi nas¿l dijitalle¿tirir ve çevrimiçi satars¿n¿z?Sosyal medya bäar¿l¿ olmak için birçok f¿rsat sunuyor. ¿irketler veya start-up'lar için sosyal älar al¿¿¿lmad¿k derecede yüksek bir potansiyel sunmaktad¿r. Bu kitap, sosyal medya pazarlamas¿na ve bäar¿l¿ online pazarlaman¿n ne anlama geldi¿ine dair çok yönlü bir bak¿¿ aç¿s¿ sunuyor. ¿irketlerin neden Pinterest, Instagram, Google, Facebook ve di¿er sosyal medya platformlar¿nda da pazarlama yapmalar¿ gerekti¿inin alt¿n¿ çiziyor ve kendi sosyal medya kariyerinizi bälatmak için kapsaml¿ bir rehber sunuyor. Kitap, kendi i¿lerini kurmu¿ ve çevrimiçi pazarlama ile ölçeklendirmi¿ iki dijital uzman taraf¿ndan yaz¿lm¿¿t¿r.Kitap ikna edici:15'den fazla illüstrasyonUzman bilgisiTüm önemli sosyal medya platformlar¿nda içerikve çok daha fazlas¿!

  • av Hakan Uytan
    159,-

    E¿er bäar¿l¿ olup, hedefinize ulämak istiyorsan¿z, kesinlikle bu kitaba ihtiyac¿n¿z olacak. ¿nsanlar¿n bu kitab¿ ellerinde tutmas¿n¿n birçok farkl¿ nedeni olabilir. Örne¿in; mükemmel bir program tasarlamak, internetten para kazanmak, var olan mü¿terilerini ikiye katlamak, pasif bir gelir elde etmek, aktif piyasada bir uzman olmak ya da mü¿terilerinizi daha da memnun etmek istiyor olabilirsiniz. E¿er bu sebeplerden bir tanesi için bu kitab¿ okuyorsan, elimde bäar¿l¿ olman için pek çok önerim var. Bunun, senin % 100 bäar¿ sälamana yard¿mc¿ olacä¿n¿ söyleyebilirim, bu yüzden hayat¿nd sadce bir gün 5-6 saat ve diger günler sadece yar¿m saat çal¿¿arak devaml¿ pasif gelir ile para kazanmay¿ hak ediyorsun. Bu kitapta her¿eyi sana anlat¿yorum.Bu kitab¿n bilgiler ile hayallerinizi kurabilirsiniz ve ö¿rendiklerinizi uygulamaya koyman¿z köuluyla hedeflerinizi gerçekle¿tireceksiniz.Ve unutmay¿n: Kendinize inan¿n, hayallerinize inan¿n. Sadece bir hedefe odaklan¿n ve onu gerçekle¿tirene kadar da asla durmay¿n.208 Sayfa E-Kitap size anlatmaya haz¿r

  • av A. Scholtens
    249

    Unlock the Power of Multi-Moment Marketing and Win in Today's Digital World. Discover the strategies and tactics you need to succeed with this comprehensive guide. From defining micro-moments to executing a successful multi-moment marketing campaign, this book covers it all with real-world examples and expert insights. Embrace the future of marketing and take your brand to new heights. Get your copy of "Multi-Moment Marketing: A Guide to Winning in Today's Digital World" today!

  • av Sandra Bayer
    545

    Dieses Buch bietet einen fundierten Überblick über die aktuellen Herausforderungen im Tourismus und zeigt Lösungsansätze für ein wertschöpfendes Hospitality Marketing auf. Weltweite Krisen, Digitalisierung und Umweltbewusstsein haben das Reise- und Buchungsverhalten massiv verändert. Das Verlangen nach Urlaub ist zwar ungebrochen, doch der qualitative Anspruch an Hotels, Gastronomie und andere Dienstleister in den Destinationen steigt. Es gilt, die Erwartungen von Reisenden einfach, individuell, facettenreich sowie preislich adäquat und nachhaltig zu erfüllen.Die Autoren zeigen, wie diese komplexe Aufgabe vor dem Hintergrund hoher Fix- und Entwicklungskosten, kompetitiver Verdrängungsmärkte sowie verschärfter gesetzlicher Regulierungen gemeistert werden kann. Sie verknüpfen markensoziologische mit betriebswirtschaftlichen Erkenntnissen und Best Practice Insights, sodass Studierende und Praktiker gleichermaßen von der Lektüre des Buches profitieren.

  • av Maximilian Köhler
    185

    Dieses Buch zeigt Unternehmen die Möglichkeiten auf, die sich aus der Nutzung der künstlichen Intelligenz entlang der Customer Journey ergeben können. Denn der fortschreitende technologische Wandel und die damit verbundene Digitalisierung verändern auch das Kundenkaufverhalten und damit die Customer Journey. Die Customer Touchpoints zwischen Unternehmen und Kunden sowie die dadurch generierten Daten nehmen stetig zu. Dies begünstigt und fördert den Einsatz von künstlicher Intelligenz.Die Autoren erklären zunächst die beiden Begriffe Customer Journey und künstliche Intelligenz und widmen sich anschließend den Einsatzmöglichkeiten, aber auch den Herausforderungen der künstlichen Intelligenz im E-Commerce.

  • av Yangyang Jiang, Jaylan Azer, Jishnu Bhattacharyya, m.fl.
    1 509

  • av Rainer Skazel
    619,-

    Dieses Buch vermittelt sämtliche Kompetenzen, die erfolgreiche Verkäufer:innen im Außendienst zu Spitzenleistungen führen, kompakt und auf den Punkt. Verkaufen hat sich in den vergangenen Jahren grundlegend verändert. Dazu trägt entscheidend der digitale Wandel bei. In der Vergangenheit bewährte Fähigkeiten allein werden nicht mehr ausreichen, um mittelfristig mit den rasanten Veränderungen in der Geschäftswelt Schritt halten und ambitionierte Vertriebsziele erreichen zu können.Die Autor:innen beschreiben sämtliche Aufgabenbereiche von Vertrauensaufbau und Bedarfsanalyse bis hin zu Fragetechniken, Einwandbehandlung, Preisverhandlung, Verkaufsabschluss und Empfehlungsmanagement. Die Inhalte basieren auf dem Zertifikatsstudiengang Vertriebsfachfrau/-mann im Außendienst des DIV in Kooperation mit der Hochschule Karlsruhe.Zusätzliche Fragen per App: Laden Sie die Springer-Nature-Flashcards-App kostenlos herunter und nutzen Sie exklusives Zusatzmaterial, um Ihr Wissen zu prüfen.

  • av Matthew Yen
    249

    What is Living Water? How is it related to us in terms of economics, physics and theology? During the first Industrial Revolution, James Watt designed steam engine. Steam is known as living water. Adam Smith (1776) advocated a spirit of laissez-faire for economic system based on the self-regulating principle of flyball governor for a steam engine. Currency and water are indispensable media in life and exhibit characteristics of fluids. Lately some physicists endeavored economics in terms of properties of water, e.g.: temperature as an integrating factor or GDP, entropy as a state variable or production function, work, quality, incubation, liquidation, etc. Living Water assumes the holistic perspective of "scientia ancilla theologiae" and incorporates biblical economic & financial principles. It postulates the law of supply and demand of market as an equation of state of gas - a plausible explanation for 'invisible hand'. It discusses the equation of change using universal growth curve as an example.Spiritually, living water is a symbol for salvation and a true knowledge of God.The gas metaphor is spiritually intriguing since God breathed air into Adam'snostrils as the breath of life (Genesis 2:7). Also, Jesus breathed air on disciplesand gave the Holy Spirit in John 20:22.Regardless of the development in neo-classical economics and econo-physics, the influences of Adam Smith and Karl Marx are undeniable in recent history. Current political tensions were rooted in the grid-lock debate of capitalism and communism.It is time to re-explore Protestant Ethics to guide government configuration and policies, e.g. 'Do justice, love mercy and walk humbly with God' (Micah 6:8b). Christian ethics can only be upheld by honoring the tripartite government outlined in Isaiah 33:22: "For the Lord is our judge, the Lord is our lawgiver, the Lord is our king; it is he who will save us."

  • av Behije Ibrahimi
    1 215,-

    Globalization and tourism as two social and economic phenomena with an impact on economic life, the social and environmental effects of a country have not only positive but also negative effects, putting us in front of the fact that we must be very careful in the process of developing tourism. Gora, is the geographical region that in three countries: in a northern part of Albania, in the southern part of Kosovo and northwestern Macedonia, including a large part of 500 km². Between this space passes the border between the Republic of Albania and Kosovo. Gora passed by 19 traditionally inhabited villages in Kosovo under the management of the municipalities of Dragash. With 10 inhabited villages in the Albanian state under the municipality of Shishtavec, and 02 villages ofResidents in North Macedonia Precisely on the basis of this book, within the theme "Promotion of Natural and Cultural Heritage for the Development of Tourism in the Province of Gora in three countries (Kosovo, Albania, Macedonia)" closely related tourism development opportunities have been identified with the historical-political one. It is a current topic at the right time and occupies an important place in tourism.

  • av Pierre Pichère
    239,-

    În¿elege¿i esen¿a ierarhiei nevoilor lui Maslow (cunoscut¿ ¿i sub numele de piramida nevoilor lui Maslow) în doar 50 de minute cu aceast¿ carte practic¿ ¿i concis¿. Dup¿ cum sugereaz¿ ¿i numele, ierarhia nevoilor lui Maslow este o reprezentare a nevoilor fiziologice ¿i spirituale. Este un model psihologic creat ini¿ial de psihologii americani Abraham Maslow ¿i Carl Rogers sub forma mai multor propozi¿ii, care au fost ulterior adaptate într-o piramid¿. Aceast¿ piramid¿ permite utilizatorilor s¿ defineasc¿ nevoile umane ¿i este utilizat¿ în toate tipurile de sectoare ale lumii economice, în special în marketing ¿i management. Aceast¿ carte v¿ ofer¿ o introducere la îndemân¿ a nevoilor umane, de la cele mai elementare ¿i esen¿iale la cele mai püin tangibile, cum ar fi autoperfec¿ionarea. Nu numai c¿ ve¿i înv¿¿a cum s¿ identificäi cele cinci niveluri de nevoi, dar ve¿i analiza ¿i studii de caz din viäa real¿, ve¿i descoperi deficien¿ele modelului, inclusiv etnocentrismul, ¿i ve¿i afla despre modele conexe, cum ar fi teoria ERG.Cu privire la ierarhia nevoilor lui Maslow : Ierarhia nevoilor lui Maslow a ap¿rut în anii 1940 ¿i a avut ca scop introducerea unei noi abord¿ri a psihologiei umaniste. Maslow identific¿ cinci niveluri diferite de nevoi: nevoile de securitate, de recunoätere, de apreciere, de autoactualizare ¿i nevoile fiziologice. Modelul permite identificarea simpl¿ ¿i eficient¿ a nevoilor, atâta timp cât acestea nu sunt considerate ca etape diferite, ci ca un întreg. În aceast¿ carte, ve¿i descoperi cum v¿ poate ajuta ierarhia nevoilor lui Maslow, ve¿i înv¿¿a cum s¿ o utilizäi pentru a defini nevoile ¿i ve¿i folosi rezultatele pentru a v¿ adapta strategiile de marketing. O explicäie clar¿ a avantajelor ¿i a posibilelor dezavantaje ale metodei, o discüie a unui studiu de caz practic ¿i o introducere în modelele conexe v¿ ofer¿ instrumentele de care ave¿i nevoie pentru a v¿ adapta abordarea la situäia dumneavoastr¿.

  • av Kyle S. King
    285,-

    You're ready to write a book and believe you have a story to tell, but fear, timing, and the question of where do I begin continue to slow down your process. You know your story could change so many lives and people keep saying that you should write a book, but work, family and life continue to get in the way of you making the time to complete it. You are motivated to write and know that it's the right time, but this whole book writing process seems a bit scary and you don't know if it will really be worth it. If this sounds like you, The Writers Game Method will help you navigate these fears on your journey to becoming a published author. Guided by 7-time best selling author, Kyle King, he'll walk you through his innovative approach that has helped over 1,000 of his clients write, publish and profit from a book in as little as 30-days. In this step by step guide, you'll overcome the obstacles that hold so many others back with our proven method that will help ultimately use your story to move people and make money in the process.

  • av Rob Sperry
    155,-

    In this book, you will learn from network marketing experts the top tips and strategies to get unstuck in your network marketing business.Some of the tips and strategies include:-Overcoming your own self-sabotaging habits-Setting up your schedule to work a 9-5 while building your network marketing business-How imposter syndrome is draining you, and how you can get away from it fast-How to help your team get over the slump and back into sales-How to come back from burnout-Setting a strategy to make your next quarter the best yet

  • av Brennan Dunn
    319,-

    "This Is Personal helps companies better understand the individual needs and identities of their audience, no matter the size, enabling businesses to send better, more relevant emails that generate more opens, more clicks, and, ultimately, more sales"--

  • av Jay J. Silverberg
    459

    Learn to Escape, Avoid or Sidestep Your Descent into the QuicksandStuck Entrepreneurs provides inventive strategies for the quicksand-mired businessperson who asks, what am I doing wrong? or how can I break this inertia and move my business forward?The author delivers advice that is steeped in real-world experience gleaned from his own variety of business ventures and consulting practice, and packed with his entertaining business stories. Some are happy, others are, well, disturbing.This book casts a wide target readership net; from wanna-be and early-stage entrepreneurs seeking a foothold for their ventures, to established businesses floundering in the paralysis of quicksand.Further, in this post-pandemic economic environment, many entrepreneurs, managers and professionals are laboring to re-birth their businesses. This book will provide the counsel and energy to strategize that return journey.Stuck Entrepreneurs is a combination business manual and a workbook. Each chapter includes a challenging, self-directed workbook that encourages the reader to learn through the author's own 'how to' or 'how not to' shared experiences.

  • av Ritu Srivastava
    375,-

    This book uses insights from services marketing to illustrate how financial service providers should utilize service marketing concepts to provide customers with quality, satisfaction, and memorable experience.Marketing has been traditionally goods oriented with a business to customer focus. However, it is established that financial service organizations also need a focused marketing strategy in the business to consumer space.This book uses insights from services marketing to illustrate how financial service providers should utilize service marketing concepts to provide customers with quality, satisfaction, and memorable experience. This book is particularly useful to managers in financial organizations, executives enrolled in a management course, faculty and post graduate students of a management course.

  • av DMD Michael Sonick
    385,-

    YOUR PRACTICE (BUSINESS) IS MORE THAN JUST ANOTHER PROCEDUREIn Treating People Not Patients, Dr. Michael Sonick provides an invaluable look into the principles that have allowed him to create a state-of-the-art patient centric practice. His back and front stage processes are not only applicable to the practice of dentistry, but to any business that serves people. His insights will empower you to grow your practice or business by changing how you view the people you serve and your role as a professional. You will . . .- Discover the role hospitality plays to make people feel better- Understand the power of great service through human connection- Learn how to create a first-class impeccable office environment- Build a servant hearted team that provides a WOW experience- Value mentorship to build excellence into your practice- Establish and exercise integrity in all of your work.Alleviate Fears and Establish Trust to Relate Better with Your Patients and Customers Today!

  • av Chongwon Park
    1 065,-

    Dans la continuité de NVivo R1 : Twelve Essential Skills For Qualitative Researchers II, ce livre traite 1. de la classification des dossiers et des cas, 2. de l'analyse des sentiments et 3. des tableaux croisés. Les sources de données sont des études matricielles de cohorte et un projet type de NVivo QSR. En étant exposés aux données réelles du terrain, les lecteurs se familiariseront avec les questions pratiques de la liaison entre la classification par codes dans un contexte spécifique d'études.

  • av Gerard Assey
    289,-

    All over the world there could be full of negative statistics, warnings, and dire economic projections, with a lot of uncertainty; and the cause of economic slowdown could be very different to anything we've probably seen in the past. The overriding motivator will be fear, not confidence. The basic behavior pattern will be Contraction, rather than Expansion! So the question to ask is: Do you see the recession as a sales problem or a great business opportunity? Sadly, many see it is as a problem, thus missing fabulous opportunities to grow their businesses. An economic slowdown can be a problem for businesses, or, it can be a great opportunity to gain new clients and boost sales-if one can only master the sales methods that work best in such recessionary times.It's important to note that during recessions, even with all the talk going on, people still spend money. Deals are still closed; many businesses thrive, regardless of what's happening on the daily news- banks still process literally millions of money every day. What changes is what people spend their money on, how quickly they make buying decisions, & why they spend that money. The key is to look for opportunities in the new setting, not waste time sulking wishing things would go back to the way they were. Things never go back to the way they were. People still have needs you can fill. They still will spend money. They just want to be more sure about who they give it to. So this can be a great time to hone the team's skills and with the right strategies, and making adjustments, organizations can maintain or even increase business during a recession and, even when it is over, emerge bigger, with more growth potential, much loyal customers, larger earnings, and an organization that is solid, having now a track record to substantiate of having gone through the worst times- and emerging most successfully!The KEY Fact: There will be winners and there will be losers. Where are you going to be? Decide today that this era will be your best season ever… And this book 'SELLING IN A RECESSION' will help you through these challenges that come with selling in a slow or down economy- the biggest mistakes to avoid, and the best practices-step by step, using the unique 7 Step P.R.O.M.I.S.E Methodology to help you survive and thrive into the future by enabling your business successfully navigate the uncertainty and outperform the competition- emerging profitable and victorious!

  • av Neha Gupta
    3 689

    Research in the field of service quality and consumer behavior has developed in many dimensions in the past decade. A number of models have been developed to determine the factors leading to satisfaction; however, within the past few years, scholars have proved that satisfaction is not sufficient to leave a strong mark in the minds of the customers. Service quality and customer delight have been the buzzwords in the business world in recent times as scholars have proven that customer delight is the key to customer retention. The Handbook of Research on the Interplay Between Service Quality and Customer Delight considers how companies around the world in a cross-cultural environment are dealing with service quality and customer delight and proposes a global outlook on the current trends, tactics, and opportunities. Covering key topics such as buyer funnels, consumer dissonance, and digital solutions, this reference work is ideal for business owners, managers, industry professionals, researchers, scholars, practitioners, academicians, instructors, and students.

  •  
    719,-

    The Routledge Companion to Identity and Consumption introduces the reader to state-of-the-art research, written by the world¿s leading scholars regarding the interplay between identity and consumption. With chapters discussing the theory, research and practical implications of the relationships between identity and consumption, includin

  • - How to Build a World-Class Business by Doing the Right Thing
    av Peter Mead
    135 - 169

    The go-to guide on how to build a world-class business by doing the right thing - from one of Britain's most successful ever businessmen.

  • av Buchholz Ulrike Buchholz
    695,-

  • av Jurgen Wolff
    209

  • av Jorg Blechschmidt
    439

  • av Small Footprint Press
    335 - 359

  • av Mojca Ram¿ak
    669

    This book is inspired by the term ¿digiwine,¿ a neologism referring to the production and/or marketing of wine through the use of new technologies and robotics such as vineyard information systems, sensor units, weather stations, drones, robotic harvesters, social media videos, digital labels, and wine apps. The alcohol industry is using these technologies to develop digital strategies and online tools for more efficient sales of wine. This book analyzes the use of digital alcohol marketing, the reasons for it, the role of regulation, and its social impact. In particular, malignant forms of alcohol marketing to youth are precisely described through exact case descriptions from the global milieu. The author questions whether the loopholes in the legislation or inefficiency of self-regulation have negative consequences that can no longer be prevented by public health care programs.When and how did the alcohol industry become so deeply interwoven in our lives that we mindlessly advertise and parade in its shadow on social media and that we increasingly buy alcohol digitally for fun, in innovative packaging, and with strange ingredients combinations? Dr. Mojca Ram¿ak¿s book peels back the layers of the alcohol industry¿s most obvious yet overlooked marketing tactics. It also reveals the sluggishness of preventive and curative efforts, as well as legal or self-regulatory measures, at keeping up with the alcohol industry¿s use of technology. - Nadja Furlan ¿tante, Principal Research Associate and Professor of Religious Studies, Science and Research Centre of Koper, Slovenia.

  • av Abdul Bashiru Jibril
    589

    Ce travail vise à identifier les facteurs qui affectent le comportement d'achat des consommateurs envers les plantes vertes de marque locale, en particulier les produits à base de plantes médicinales dans les pays en développement. Il donne un compte rendu détaillé des variables démographiques qui déterminent l'inclination individuelle pour la consommation de produits à base de plantes. Le livre donne également un aperçu des facteurs que les consommateurs prennent en considération avant d'acheter aux praticiens et aux responsables du marketing dans le cadre de l'industrie des plantes médicinales.

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