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Marknadsföring

Marknadsföring har gradvis blivit ett brett koncept som avser flera områden. Det finns många olika sätt att arbeta med marknadsföring, oavsett om det är digitalt eller analogt via skyltar eller liknande. Därför har vi ett varierat urval med böcker av experter på området. Vi har böcker skrivna av tidigare jättar på marknaden med olika syn på marknaden idag och om hur du kan säkra en bra position. Förutom dessa typer har vi också läroböcker som är gjorda med det specifika målet att lära läsaren så mycket som möjligt inom ämnet. Om du är i färd med att lära dig och förstå marknadsföring har vi bra böcker specifikt för detta. Kolla in vårt urval och se om du hittar någon inspiration för ditt kommande projekt!
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  • av Johan Åberg & Christopher Engman
    385 - 575,-

  • - Mastering Research, Theory and Practice
    av Denmark) Heding, Tilde (Copenhagen Business School, Denmark) Knudtzen, m.fl.
    645 - 1 969,-

    Revised edition of the authors' Brand management, 2016.

  • - A Beginners Guide to Leveraging Facebook, Twitter, Instagram, and Youtube to Become an Influencer and Grow Your Business!
    av Michael Hanes
    199 - 329,-

  • - How to Use a Data-Informed Approach to Learn, Iterate, and Succeed Faster
    av Paul Rissen
    545,-

    Intermediate user level

  • - Put Customers at the Heart of Your Brand Story
    av Miri Rodriguez
    935,-

    Engage consumers through emotive storytelling to humanize your brand and achieve business growth, by positioning the customer at the heart of your brand story.

  • - Effective Partnerships in Sports, Arts and Events
    av T. Bettina (University of Oregon & USA) Cornwell
    595 - 1 999,-

    Revised edition of the author's Sponsorship in marketing, 2014.

  • av David S Bright, Anastasia H Cortes & Eva Hartmann
    499 - 725,-

  • - Automate Your Business through Marketing Best Practices such as Email Marketing and Search Engine Optimization
    av George Pain
    295 - 479,-

  • - Your Step-By-Step Guide To Generating Quality Leads For Your Business At A Very Affordable Cost
    av Michael Ezeanaka
    355 - 369,-

  • av Edward Bernays
    195 - 325,-

  • - Proven Step By Step Guide To Make Passive Income With Affiliate Marketing
    av Mark Smith
    175 - 329,-

  • - The Art and Practice of Making a Profoundly Positive First Impression
    av Terry Beckstrom
    345 - 515,-

  • av Benn
    545 - 1 859,-

  • - How to build winning stores in a digital world
    av Tim Mason & Miya Knights
    885,-

    Understand the importance of bringing the power of digital and the omnichannel experience to everyday shopping, and learn how to deliver an instant, profitable, bricks and mortar retail solution.

  • - Best Practices - Lessons Learned from Worldwide Companies
    av John Dougherty & Christopher Gray
    505 - 659,-

  • - Cut Through the Noise and Communicate With Impact
    av Andy Maslen
    415 - 1 019,-

    Improve consumer engagement and sell with confidence using this complete handbook for creative professionals; ideal for those seeking to accelerate their copywriting skills to the next level.

  • av UK) Lucas, Richard (National Physical Laboratory, Uk) Judge & m.fl.
    269 - 669,-

  • - A Practitioner's View of Trade Sales Organizations
    av Massimo Parravicini
    389,-

    In many FMCG companies, the challenges for the sales function are to develop effective sales strategies and to deliver excellent sales operations in order to support the achievement of business targets. The purpose of this book is to provide a practical guide to sales management through the analysis of its key components: route to market, sales strategy, key performance indicators, organizational models, sales force management, customer business planning, order to cash, and sales and operations planning. For each of these topics, the content of this book is a balance of theory, practical tips, and useful tools, keeping in mind not only the "e;what,"e; but also the "e;how"e; of the implementation. The reader will learn how to map sales channels, assess a customer base, design a sales strategy, build a sales scorecard, and organize a sales team's frontline and back ofi ce. The book also covers how to structure trade category plans, customer business plans, and customer negotiation plans and how to optimize the sales team's contribution to the company's key fundamental processes. It concludes with an overview of the future challenges of sales management.

  • - How to use cause marketing to build a more meaningful and profitable brand
    av Carolyn Butler-Madden
    175,-

    Marketers and leaders recognise that developing an authentic purpose helps to build a strongerbrand that attracts followers and collaborators, rather than just customers and consumers.In a world that needs solutions, people increasingly look towards businesses and their brandsto help solve society's problems.In Australia's first book on cause marketing, readers will discover:*; Why doing good is good for business*; The science behind cause marketing*; Fourteen real-life examples of world-class cause marketing strategies from Pampers,Patagonia, Dulux, Virgin Mobile, ANZ, Zambrero, REI and more*; A simple six-step methodology to develop and implement a powerful and authenticcause marketing approach for your brand.

  • av University of the Arts, UK) Mair & Carolyn (London College of Fashion
    205 - 1 959,-

  • - A Short Course in Copywriting
    av Victor O Schwab
    309 - 389,-

  • av Stewart Whyte
    249,-

    Learn everything you ever needed to know about starting and running your own B&B and pursuing your dream job! Revised and updated 4th edition.

  • av Edward L Bernays
    285 - 409,-

  • av Claude Hopkins
    139 - 255,-

  • av Robert Collier
    335 - 489,-

  • av Shannon Belew & Joel Elad
    405,-

    Start a successful online business and be your own boss! Being an online entrepreneur means more than just building a website and this book breaks down everything you need to know to be successful.

  • - A Guide to Growing More Profitably
    av USA) Muller, USA) Nagle, Thomas T. (Deloitte Consulting & m.fl.
    4 615,-

  • - An Introduction
    av Sweden) Falkheimer, Jesper (Lund University, Sweden) Heide & m.fl.
    2 335,-

  • av Veronika Koller & Erika Darics
    639,-

    Packed with contemporary examples from the business world, this is an exciting and engaging text which explains how language works in business, how to analyse it and how to use it in an informed and creative way.

  • av Ryan Deiss & Russ Henneberry
    339,-

    Does your digital marketing pack a punch? Written with the marketer's best interests in mind, this friendly, down-to-earth guide shows you how to use proven digital marketing strategies and tactics to expand the reach of your brand, increase audience engagement, and acquire and monetize customers.

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