Ledarskap & strategi

A perfect pocket guide to the new way of doing business for a new generation

Now revised and updated, here is a wise and practical book for achieving ultimate business success by identifying and rectifying the small problems -- the "broken windows" -- that can sink a business.

Now in its fifth edition, Business Research offers students a practical, hands-on guide throughout the research process, from literature review to writing up the results.

Today's best marketers recognize the importance of metrics, measurement, & accountability. But few marketers recognize the extraordinary range of metrics now available for evaluating their strategies & tactics. In this book, four leading researchers systematically introduce today's most powerful marketing metrics.

Project governance, investment governance, and risk governance precepts are woven together in Self-Service Data Analytics and Governance for Managers, equipping managers to structure the inevitable chaos that can result as end-users take matters into their own handsMotivated by the promise of control and efficiency benefits, the widespread adoption of data analytics tools has created a new fast-moving environment of digital transformation in the finance, accounting, and operations world, where entire functions spend their days processing in spreadsheets. With the decentralization of application development as users perform their own analysis on data sets and automate spreadsheet processing without the involvement of IT, governance must be revisited to maintain process control in the new environment.In this book, emergent technologies that have given rise to data analytics and which form the evolving backdrop for digital transformation are introduced and explained, and prominent data analytics tools and capabilities will be demonstrated based on real world scenarios. The authors will provide a much-needed process discovery methodology describing how to survey the processing landscape to identify opportunities to deploy these capabilities. Perhaps most importantly, the authors will digest the mature existing data governance, IT governance, and model governance frameworks, but demonstrate that they do not comprehensively cover the full suite of data analytics builds, leaving a considerable governance gap.This book is meant to fill the gap and provide the reader with a fit-for-purpose and actionable governance framework to protect the value created by analytics deployment at scale. Project governance, investment governance, and risk governance precepts will be woven together to equip managers to structure the inevitable chaos that can result as end-users take matters into their own hands.

In the tradition of Radical Candor, a highly-respected Silicon Valley expert shows that in an age of ultra-transparency, companies that do not think seriously about a crucial element of corporate culture - in this case, integrity - are destined to fail.

Avoid being left behind and make data science and artificial intelligence a profitable part of your business with this practical guide to product delivery.

Harness the extraordinary power of customer insights with this collection of adaptable, scalable strategies, which will allow any marketer to outshine the competition with effective, memorable marketing.

This Visitor Log Book notebook is a perfect and ideal way you can track and keep record of your visitors sign in and out.

This new edition of the bestselling book shares the processes and principles used to implement a data-driven approach to decision-making, targeted marketing, and digital transformation, emulating the approach of brands such as Netflix, Amazon and Spotify but framed for the unique challenges and opportunities of the sports industry.

We work feverishly to make ourselves happy. So why are we so miserable? This manifesto helps us break free of our unhealthy devotion to efficiency and shows us how to reclaim our time and humanity with a little more leisure.

Adapt, embrace uncertainties and create more resilient business strategies by mastering the futuring mindset.

Examines the emergence of innovative but disruptive business models that will change the shape of a vehicle manufacturing business and drive sustainability.

The essential leadership playbook. Learn the principles and guiding philosophies of Bill Gates, Jeff Bezos, Ruth Bader Ginsburg, Warren Buffet, Oprah, and many others.