A fun and authoritative guide to bitcoin and the future of moneyIn Catching Up to Crypto: Your Guide to Bitcoin and the New Digital Economy, celebrated crypto and Bitcoin expert Ben Armstrong delivers an exciting and fresh new exploration of Bitcoin and digital currencies. He explains what Bitcoin is, how it works, and how and why we're all transitioning to a digital economy as we speak. He discusses the deficiencies of traditional fiat currency, how it's commonly manipulated, and how we can all benefit from the adoption of new, digital assets.In the book, you'll discover how Bitcoin operates in the real-world and how the underlying technology--known as the blockchain--operates. You'll also learn about:* The importance of decentralization, trust-less commerce and cryptographic consensus.* The humble origins of Bitcoin, as well as how it nearly died out, and how it went on to take over the world* How monetary and financial policy is being revolutionized by the introduction of Bitcoin and other crypto-assets.An essential and engaging review of Bitcoin, digital assets, and the new digital economy, Catching Up to Crypto is the hands-on and comprehensive introduction to crypto that investors, enthusiasts, the crypto-curious, and finance professionals have been waiting for.
"An official Nightingale Conant Publication"--Cover.
Unlock unlimited streams of creativity with this comprehensive handbook, packed with personalized advice, practical tools, useful templates, and a tried-and-tested problem-solving model.
Also includes the Bonus Book A Message to Garcia by Elbert HubbardA classic parable of ambition and entrepreneurial spirit that has imparted key lessons in success to generations of readers.First published in 1921, Peter B. Kyne's The Go-Getter: A Story That Tells You How to Be One is a humorous parable of determination and ambition that has proved itself to be a timeless classic, inspiring readers to approach their goals-whether personal or professional-with tenacity and dedication. The Go-Getter tells the story of Bill Clegg, an ambitious young salesman, who is set on a seemingly impossible task when his boss, a crusty old-timer named Cappy Riggs, decides to test his mettle. Charismatic and incredibly determined, Bill charmed his way into Riggs's employment and is resolved to meet his boss's expectations-no matter what may ensue. Along the way, Clegg develops and demonstrates the critical values of drive, determination, honesty, and integrity. With delightfully old-fashioned prose and a modern message of drive and determination, The Go-Getter is a truly timeless illustration of the perseverance and resolve that are required to fuel true ambition.
When it comes to the climate, we don't need more marketing or anxiety. We need established facts and a plan for collective action.The climate is the fundamental issue of our time, yet it seems we can barely agree on what is really going on, let alone what needs to be done. We urgently need facts, not opinions. Insights, not statistics.The Carbon Almanac is a once-in-a-lifetime collaboration between hundreds of writers, researchers, thinkers, and leaders that focuses on what we know, what has come before, and what might happen next. With thousands of data points, articles and charts explaining carbon's impact on everything in our society, from our the economy to extreme weather events, it is the definitive source for facts and the basis for a global movement to fight climate change. This book isn't what the oil companies, marketers, activists, or politicians want you to believe. This is what's really happening, right now. Our planet is in trouble, and no one concerned group, corporation, country, or hemisphere canaddress this on its own. We are in this together. And it's not too late for concerted, collective action for change.
'A must-read for working women and the men who work with us, love us and support us' Hillary Rodham Clinton'Surprising and compelling' Financial TimesThe much-anticipated and inspiring memoir by Indra Nooyi, the trailblazing former CEO of PepsiCo, offering clear-eyed insight and a call to action for how our society can really blend work and family - and advance women - in the twenty-first centuryFor more than a dozen years as one of the world's most admired CEOs, Indra Nooyi redefined what it means to be an exceptional leader. The first woman, person of color, and immigrant to run a Fortune 50 company - and one of the foremost strategic thinkers of our time - Nooyi transformed PepsiCo with a unique vision, a vigorous pursuit of excellence, and a deep sense of purpose. Now, in a rich memoir brimming with grace, grit, and good humor, My Life in Full offers a firsthand view of a legendary career and the sacrifices it so often demanded.In her book, Nooyi shares the events that shaped her - from her childhood in 1960s India, to the Yale School of Management, to her rise as a consultant and corporate strategist who soon ascended into the most senior executive ranks. The book offers an intimate look inside PepsiCo, detailing how she steered the iconic American company toward healthier products and reinvented its environmental profile without curbing financial performance - despite resistance at every turn. At the same time, Nooyi built a home with her husband - also a high-powered executive - two daughters, and members of her extended family. My Life in Full includes her unvarnished take on the competing pressures on her attention and time, and what she learned along the way. This book, as has her personal journey, will inspire young women everywhere to believe that they, too, can climb to powerful roles without giving up on the desire for a family and children. But, as Nooyi eloquently argues, her story is not a call for women to simply try harder, but is proof of the importance of organised care structures in all of our success. Nooyi makes a clear, actionable, urgent call for business and government to prioritise the care ecosystem, from skilled care networks to zoning policy, to paid leave and flexible and predictable work hours, each so critical to unleashing the economy's full potential and helping families thrive.Generous, authoritative, and grounded in lived experience, My Life in Full is both the story of an extraordinary leader's life, and a moving tribute to the relationships that created it.
Master transitions and guide your organization through change with this practical toolkit to thriving in uncertainty.
'A startling investigation of the corporate blunders behind the tragedies that claimed the lives of 346 passengers.' - The Times 'A compelling, deeply reported account written in crisp, controlled anger...an indictment not just of on of America's most celebrated companies, but of an entire era.' - Financial Times 'An authoritative, gripping and finely detailed narrative that charts the decline of one of the great American companies.' - New York Times Book Review-------- Discover the corporate scandal that transfixed the world, cost hundreds of innocent lives, and almost destroyed a global institution. Boeing is a century-old titan of industry, having played a role in the early days of commercial flight, Second World War bombing missions and even moon landings. Yet in 2018 and 2019, two crashes of the Boeing 737 MAX 8 killed 346 people. The crashes exposed a shocking pattern of malfeasance, leading to the biggest crisis in the company's history - and one of the costliest corporate scandals ever. How did things go so horribly wrong? Flying Blind is the definitive account of the disasters that shocked the world; a chilling, behind-the-scenes look at the corporate dysfunction which contributed to one of the worst tragedies in modern aviation. It's an expos of a reckless culture where - in a race to beat the competition and reward top executives - Boeing skimped on testing, pressured employees to meet unrealistic deadlines and ultimately convinced regulators to put planes into the air without properly equipping them or their pilots for flight.From award-winning Bloomberg investigative journalist Peter Robison, this is the story of a business gone wildly off course. At once endlessly fascinating and deeply disturbing, it shows how the iconic company fell prey to a win-at-all-costs mentality, threatening an industry and sacrificing countless lives.--------'An urgent, compelling and richly reported story of how the almighty profit motive supplanted a culture of engineering excellence, and the avoidable calamity that has impacted all of us as a result.' - Brad Stone, author of Amazon Unbound and The Everything Store'A story everyone - every consumer, every citizen, every worker in every industry - needs to read.' - Diana B. Henriques, NYT bestselling author of The Death of Trust and The Wizard of Lies: Bernie Madoff'The astoundingly well reported and beautifully told story of the downfall of what was once a great American company. A must-read.' - Bethany McClean, author of All The Devils Are Here and The Smartest Guys In The Room
How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter, 'Getting Down to Business-to-Business Markets'.
Master the skills and tools needed to leverage data, create a data-driven strategy and gain the competitive advantage.
Starting your own UK business is an exciting - and challenging - time. This updated edition of the startup classic shows you how to build a business agile enough to take advantage of emerging trends and opportunities, and sturdy enough to weather any storm.
A ground-breaking exploration of the changing nature of trust and how to bridge the gap from where you are to where you need to be.
For undergraduate and graduate operations management courses. A managerial approach to operations managementOperations Management provides students with a comprehensive framework for addressing operational process and supply chain issues and uses a systemized approach while focusing on issues of current interest. The text has ample opportunities for students to experience the role of a manager with challenging problems, cases, simulations, experiential exercises, and tightly integrated online resources. MyOMLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts. Please note that the product you are purchasing does not include MyOMLab. MyOMLab Join over 11 million students benefiting from Pearson MyLabs.This title can be supported by MyOMLab, an online homework and tutorial system designed to test and build your understanding. Would you like to use the power of MyOMLab to accelerate your learning? You need both an access card and a course ID to access MyOMLab. These are the steps you need to take:1. Make sure that your lecturer is already using the system Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system.2. Check whether an access card has been included with the book at a reduced cost If it has, it will be on the inside back cover of the book.3. If you have a course ID but no access code, you can benefit from MyOMLab at a reduced price by purchasing a pack containing a copy of the book and an access code for MyOMLab (ISBN:9781292093987)4. If your lecturer is using the MyLab and you would like to purchase the product...Go to www.myOMlab.com to buy access to this interactive study programme. For educator access, contact your Pearson representative. To find out who your Pearson representative is, visit www.pearsoned.co.uk/replocator
Expert advice on attracting, training, managing, retaining, and succeeding with America's newest generation of hard-working, tech-savvy employees.A new generation is entering the American workforce--Gen Z, the age cohort born after 1996. Having grown up with smartphones, social media, emoji-speak, helicopter parenting, and no expectation of privacy, Gen Z has a unique culture and working style that can be baffling to their Millennial, Gen X, and Baby Boomer managers.In Managing Generation Z, Robin Paggi, a veteran HR manager, and Kat Clowes, an educational consultant who has worked with hundreds of Gen Z'ers, join forces to give employers and managers a practical, easy-to-understand guide to the new generation defining the future of work. Based on Clowes's in-depth knowledge of Gen Z habits and Paggi's real-world experience of how generational miscommunications can cause expensive personnel problems, Managing Generation Z gives managers at all levels a plan for getting quality work from Gen Z employees while avoiding cultural clashes at the office.Gen Z is highly educated, extraordinarily tech-savvy, eager to meet expectations, and loyal to employers, but many Gen Z workers have never been trained in the basics of professionalism, workplace communication, and the unwritten social rules older generations instinctively expect. Managing Generation Z teaches managers how to bridge the communication styles between Gen Z and older colleagues, how to train Gen Z staff to make work objectives clear, and how to evaluate and correct Gen Z employees so they will listen, accept, learn, and improve.Like having an expert HR manager at your fingertips, Managing Generation Z is essential reading for both front-line supervisors and C-level executives who want to get the most from the newest generation in the workforce.
Organisations are most effective when the teams accountable for the organisation's success are performing to the best of their abilities. When the relationships within the team work well, and all members of the team have a clear focus the team has a significant impact on achieving goals and building business. Leadership Team Coaching is aimed at anyone whose role it is to encourage and develop a team. Providing a thorough understanding of the role and importance the team has in contributing to an organizations objectives, it provides the practical tools and techniques to facilitate effective team performance. It includes guidance on all the key areas of team coaching, including coaching the board and supervising team coaching and how a team can engage effectively with key stake holders in a collective manner. Offering a practical road map with numerous examples, Leadership Team Coaching brings together the latest research to teach you how you can develop people from disparate groups into a high performing team to transform your business.
Develop effective coaching approaches with this definitive guide to best practice in the coaching profession.
Form an effective business plan for ventures and expansions using proven methodologies and practical resources.
While others wait for direction, Impact Players step up and lead. While others escalate problems, Impact Players move things across the finish line. While others attempt to minimize change, Impact Players are learning and adapting to change.
Knowing your users stimulates your imagination and helps you create more exciting and effective design solutions. But there is a problem: the normal conception of "the user" is incomplete and based on outdated notions. These notions of simple, direct relationships between people and products are no longer valid in today''s complex, technologically interconnected world. This fun and practical book with a set of cards will change the way readers think about users. Rethinking Users introduces a radical new approach that questions some of our most fundamental ideas about the nature of user experience. It points to new opportunities to create products and services that help users in new ways. The book includes a deck of user archetype cards and step-by-step team activities for unlocking new user-centered thinking and design inspiration. For designers, design researchers, strategists, innovators, product managers, and entrepreneurs in almost any field.
I'm not going to lie to you: running an in-house marketing department is hard. I have been there before. The chaos at the start of a project, the disarray of dealing with agencies, the anxiety of a looming deadline. It's stressful, hectic, and complex.But what if I told you that things don't have to be this way? What if there was a way to bring order to the chaos? That's exactly what in-housing can help you with. By taking control of your company's content creating, social media activation and bringing essential tasks in-house, you can effectively transform the way you run your marketing activities.For the last 15 years, I've been helping organisations setting up their in-house SoMe, content, branding, and marketing teams. Building an in-house creative agency can seem like a Herculean task. It is certainly not a short or one-time process. You have to approach it like an entrepreneurial venture - find great employees, create a culture where they can thrive, and watch the results pour in.This book will give you an understanding of what goes into building an internal marketing department; what you need in terms of roles and skills and how to structure your work. By understanding the in-house model, hiring the right people, and adopting best practices, you can speed up your workflow and gain a more agile approach to your marketing. It's fair to say that though you most likely will save you money by in-housing your marketing activities, this should not be the goal. The main reason to in-house should be to get better control of your campaigns, assets and workflows. And to get the speed and agility, you need in today's world of marketing.That is what this book is all about.You will find the ideas to create and manage your own in-house setup, tested process, step-by-step guides outlined in the book. They are easy to follow, despite being the result of more that a decade of experience and research. The process is designed to minimise your risk of failure are coupled with the inspiring stories. So if you've ever thought about what it would be like to bring in more of your marketing activities from your creative agencies-this book is for you.
A step-by-step approach to delivering winning negotiations with tools and tactics for purchasing and supply chain professionals.
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