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Written by founder and former CEO Henry Engelhardt, Be a Better Boss is part memoir, part management philosophy, and part practical manual, providing valuable leadership lessons for aspiring managers and existing managers alike.

Platforms have spread through many industries over the past decade and generated an increasing share of the global economy. This book is a strategic guide to platform-based business models, combining path-breaking insights from academic research with practical guidance and real-world applications of concepts and tools.

Grow your business faster with this revolutionary marketing frameworkDo you want to stop wasting time and money on marketing that doesn't get results? The Very Good Marketing Guide explains exactly where to spend your next marketing dollar and where to focus your attention -- so your marketing will make a real difference in growing your business and profits.In this book, marketing expert Amy Miocevich shares a simple but genius 5-step model for marketing your small business. She reveals crucial insights into why marketing fails, including common mistakes and marketing myths, and shows you how to assess where and why your marketing is most effective. With The Very Good Marketing Guide, you'll create targeted solutions for turning strangers into customers -- and customers into superfans of your business and brand.Whether you're a manager, a small business owner, or an entrepreneur, you'll learn how to:* Understand and use your marketing data more effectively* Improve conversion rates at every touch point* Nurture your most valuable customer and client relationships* Make sure your website and social media are doing what they should* Create a marketing strategy that's uniquely suited to your business's needsWith a clear and practical framework, real-life examples, and timeless principles you can apply, this is the ultimate practical guide for marketing success. The Very Good Marketing Guide will help you to direct your energy where it gets the best results ... which ultimately means you can get back to doing what your business does best!

Do you want to tap into your highest potential and break into senior leadership?In Gangsta Vision, Dilip Ramachandran explains that reaching the top requires more than hard work and a focus on metrics. With insights from various experts in the product management field, Gangsta Vision will teach you all about breaking into senior leadership and the steps to get there. In writing this book, Ramachandran hopes you will be able to overcome challenges and break through the barriers that he faced in his career. Starting with a strong foundation built on skills and an ownership mindset, Gangsta Vision is your gateway to finding purpose by exploring the intersections of empathy and commitment that can catapult you into senior leadership. Do you wonder if others know something about success that you don't? If you feel stuck in the same place and want to grow into a leader, Gangsta Vision is for you.

This book aims to assess the roles of entrepreneurship and social innovation for socio-cultural changes. It also evaluates farmers' performance in disaster risk management at a community level toward sustainable regional development in a rural haor region of Bangladesh. To achieve the purpose of the research, both a qualitative method (Trajectory Equifinality Modeling, TEM) and a quantitative method (Structural Equation Modeling, SEM) are introduced, based on the results of case studies on local entrepreneurs, interview and focus group discussions with stakeholders, and questionnaire surveys of farm households.First, the results clarify that social capital is critically important both for male and female entrepreneurs in the haor region, and that education is more important to women for empowerment and technology adoption in the entrepreneurial ecosystem in the haor region of Bangladesh. In addition, it makes clear that the Common Interest Group approach plays a role for women's empowerment in the target region. Furthermore, it identifies the multi-causal relationships among the factors affecting farm households' performance in disaster risk management at the community level.This book helps readers to understand regional development through social and cultural transformation in a rural community where poverty and gender discrimination are path-dependent problems.

In diesem Buch wird untersucht, wie die im Industriepark Suzhou umgesetzten Innovations- und Nachhaltigkeitsstrategien das langfristige Wirtschaftswachstum der Region fordern und beeinflussen. Im Zuge der Umsetzung eines exportorientierten Wachstums sind Industrieparks in verschiedenen Regionen Chinas zu sehr wichtigen Akteuren geworden. Der Suzhou Industrial Park (SIP) hat sich seit seiner Eroffnung im Jahr 1994 als Ergebnis der Regierungszusammenarbeit zwischen China und Singapur zu einem fuhrenden und beispielhaften Industriepark in China entwickelt.   Die Geschichte des SIP ist die Geschichte von Chinas neuer Wirtschaft; wahrend China in der Lieferkette aufgestiegen ist, hat sich der Suzhou Industrial Park zu einem Industriepark entwickelt, der sich mehr auf Hightech-Innovation/Unternehmertum und okologische Nachhaltigkeit konzentriert. Dieses Buch bietet China-Wissenschaftlern, Wirtschaftswissenschaftlern und Stadtgeographen einen faszinierenden Einblick in Chinas Reform und Offnung.

Entrepreneurship as practice refers to the everyday way that innovation and futuristic thinking is incorporated into business ventures. It refers to the actual implementation of entrepreneurship within any kind of market context that emphasises proactive change. This edited book focuses on entrepreneurship as a practice as a management imperative. This means highlighting the way entrepreneurship is a practice and requires active engagement. Each chapter in the book discusses a different aspect of entrepreneurship as practice as a way of contributing to the broader discussion of what entrepreneurship is and means in today's global society.

This book describes the current innovative tendencies characteristic of multifaceted scientific research and practical developments in the field of international business development and sustainable management. This book shows how companies are forced to change development strategies and business models, which actualizes new priorities for scientific research in the field of international business and sustainable management. Therefore, completely new subject areas of research are being formed; management guidelines are being transformed; new business development tools are being developed; the very system of academic research is changing. This book "e;Innovative Trends in International Business and Sustainable Management"e; is devoted to the discussion of these and other issues related to all major areas of international business development and sustainable management. This book systematically describes multidimensional trends, challenges, and opportunities for the development of international business and sustainable management in the context of a global pandemic. In this sense, it is unique and relevant for both scientific researchers and modern business practitioners.This book uniquely highlights new priorities of scientific and practical research in the field of international business and sustainable management that require a systematic knowledge of the ongoing transformations of trends, challenges, and opportunities for the development. Aimed at scholars and practitioners, the book provides illustrations of international best practice for conducting business beyond borders. The main goals of the book are firstly to provide opinions on current innovative approaches and technologies for solving modern problems of international business, as well as on the formation of a multi-level system of sustainable management of the socioeconomic systems' development, secondly, to integrate research from academia, as well as practitioners in order to form priorities, approaches and models of company management in the context of globalization, strategies for the development of management systems in the context of the "e;new reality"e;, thirdly, to find the most relevant new areas of research, the results of which can be useful to companies for making management decisions, and concludes to analyze new tools for the development of international business, their capabilities, and areas of application

This book focuses on the process of commercialisation and innovation management in small firms. Although commercialisation and new product development (NPD) has been covered quite extensively, relatively little attention has been given to how small-to-medium enterprises (SMEs) engage with these issues. The book explores this topic in depth, taking a close look at the reasons why decisions are made and mapping this behaviour against established theories and "e;best practice"e; models of NPD and commercialisation.The book uses case studies to analyse the relationship between entrepreneurial decision- making and commercialisation, and investigates how and why NPD and commercialisation decisions are made, which offers valuable insights from both a theoretical and applied perspective.

Cultural entrepreneurship uses culture as a way to understand innovative business ventures. Culture in this edited book involves the beliefs and values associated with certain forms of behaviour. This means the way individuals are involved in business ventures is based on their cultural ideas. This edited book focuses on how cultural entrepreneurship is an important way to understand how cultural products and services such as art, food, music and literature influence the development of business ventures. Thereby highlighting the interesting and unique way cultural ideas are embedded in entrepreneurial activities.

This book discusses the need for entrepreneurship for sustainable development from the perspective of Asia, the fastest growing region in the world. The world is now witnessing a spectacular rise of technology entrepreneurship, involving mobile phones, artificial intelligence, geospatial information systems and social media. On the other hand, governments all over the world, particularly those in low and medium income countries, are facing severe resource constraints in developing the livelihood and well-being of citizens. Although many non-government organizations (NGOs) have worked on various development projects in a number of social sectors such as health, education, disabilities, poverty alleviation and environment, there is still substantial scope for technological innovation, including more efficient, effective and user-friendly solutions in different parts of the world. This book is organized into 2 parts and consists of 17 chapters. The first part explores education and well-being, and the second part discusses the climate, environment and disaster management.

This book explores the implications of descriptive, predictive, and prescriptive digital enterprises and their practices for different functional domains and in different counties during COVID-19. This book will bring new dimensions of study to the concept of digital enterprises which is sure to change after COVID-19 as it has upended the way in which people work, live and communicate. Covering a broad range of topics related to digital enterprises, this book is meant for business owners, digital professionals, managers, researchers, and academics who are seeking to integrate digital enterprises in order to allow organizations and countries to stay on a sustainable development trajectory while living with COVID-19. 

This book will delve into how new ICTs, represented by 5G, collectively empower industries from the perspective of theories and practices. 5G is integrating with cloud, intelligence, big data, and applications to push the boundaries of industries and diversify industrial services. Starting from the background and value of industry digitalization, Section I introduces the new ICT infrastructure for industry digitalization, as well as a new support system based on this infrastructure to enable 5GtoB to bring new value to industries. Section II summarizes the success factors and four key capabilities for achieving 5GtoB success from methodological perspective. Abundant application cases are provided in Section III to explore the adoption of 5GtoB in key enterprises across industries, as well as the benefits brought to these enterprises. The final section analyzes the future evolution and applications of 5GtoB.5G enables a plethora of possibilities. We believe that this book will inspire everyone in the 5GtoB industry chain to embrace 5GtoB and take the digital transformation of industries to new heights.

This book explores how entrepreneurial networks provide the basis for individuals and firms to compete based on knowledge asymmetries. This book states that this is crucial in the increasingly interdependent world where social capital influences potential market performance. This edited book focuses on future trends regarding entrepreneurial networks in terms of social, cultural and market connections thereby bridging the entrepreneurship, strategy and network literature. This book provides a practical way to capture market changes as networks evolve to a more digital format. The impact of innovation and strategy on these market developments will be discussed in each chapter as a way to understand performance. 

The tourism and hospitality industry of Bangladesh as a South Asian country has potential. Sustainable development of this industry in this country is on the move. Still, there are some hindrances which appear to be stymieing this industry's overall development potential. Overcoming such hindrances can be partly enabled by applying digital innovation and introducing more Internet based platforms in the country's tourism and hospitality industry. The country is believed to have emphasized innovative technology application in this industry, but technology applications in this industry in Bangladesh have so far attracted very few researchers, resulting in insufficient contributions and very limited knowledge.This book, therefore, can make a significant contribution towards the very limited knowledge in this identified research area. On the specific ground of technology application in the tourism and hospitality industry, the book covers concepts and context, the present scenario, product and service offers, and an analysis of the roles of public and private institutions. On related issues, the book also covers social media, networking and connectivity; sustainability practices and climate change effects; tourist experiences; developments; and challenges, suggestions, and future research directions. The book is expected to appeal to general readers, as well as researchers with an interest in technology applications in the tourism and hospitality industry. This book is also an essential read for the relevant policy planners and industry professionals.

This book covers various current and emerging topics in construction management and real estate. Papers selected in this book cover a wide variety of topics such as new-type urbanization, planning and construction of smart city and eco-city, urban-rural infrastructure development, land use and development, housing market and housing policy, new theory and practice of construction project management, big data application, smart construction and BIM, international construction (i.e., belt and road project), green building, off-site prefabrication, rural rejuvenation and eco-civilization and other topics related to construction management and real estate. These papers provide useful references to both scholars and practitioners. This book is the documentation of "e;The 24th International Symposium on Advancement of Construction Management and Real Estate,"e; which was held in Chongqing, China.

Dieses Buch vermittelt einen praxisorientierten Zugang zu den rechtlichen Themen, die bei der Erstellung und dem Vertrieb von Onlinekursen wichtig sind. Von der Konzeption der Inhalte uber die verschiedenen Vertriebsmodelle bis hin zur Planung eines rechtssicheren Launches auf unterschiedlichen Wegen erlautert die Autorin die wesentlichen Fragestellungen und bietet leicht umsetzbare Losungsansatze. Checklisten, Projektplane und Formulare helfen dabei, den (ersten) eigenen Onlinekurs rechtssicher auf den Weg zu bringen.Das Buch richtet sich an alle, die ihr Spezialwissen erstmalig auf Online-Plattformen anbieten mochten. Seien es Trainer, Lehrende, Coaches oder Expertinnen und Experten fur besondere Themen. Es ist auch dann interessant, wenn ein bestehender Kurs uberarbeitet oder professionell vertrieben werden soll.

Dieser Leitfaden bietet ein Erfolgsrezept und praktische Tools fur eine Kernaufgabe im B2B-Vertrieb: Angebote erstellen, die uberzeugen und verkaufen. Hier erfahren Sie, wie Sie ein attraktives B2B-Angebot systematisch aufbauen und zielgerichtet an B2B-Entscheider kommunizieren, auch ohne schriftstellerisches Talent. Sie lernen Schritt fur Schritt, was Kunden (wirklich) wollen und brauchen, wie Sie die Leistungsfahigkeit Ihrer Produkte mit den Bedurfnissen Ihrer Kunden passgenau verbinden, Emotionen ansprechen, sich vom Wettbewerb abheben und Ihre Preisvorstellungen durchsetzen. Im Ergebnis gewinnen Sie planbar und konsistent mehr Auftrage zu hoheren Margen.      

Blockchain technology beyond cryptocurrencies: Discover the many possible uses for your companyIn this practice-oriented book, the basics of blockchain technology are presented and the reader learns where and how this technology can be usefully applied in business processes. First, the general characteristics of blockchain technology are described; then an actual use case is developed and presented via various steps. This includes a stakeholder analysis as well as a review of the envisaged case by means of the so-called Blockchain Decision Path. In addition, the core concepts, important tools such as the morphological box and non-fungible tokens (NFT) as well as the roles to be filled according to the technology are presented. This book is suitable for managers, directors, developers, strategists and business consultants as well as for students. From the contentsnbsp;           Blockchain types, protocols and consensus modelsnbsp;           Methods of process analysis: decision path and utility analysisnbsp;           Development of an individualised blockchain modelnbsp;           Future analyses of blockchain technologyWith the help of this book, the reader is able to take his or her own necessary steps, filter out the appropriate business process and create the roadmap for a first prototype. The author explains this with practical examples to enable non-developers to access this knowledge.

Dieses Praxishandbuch vermittelt, neben den theoretischen Grundlagen fur die Bewertung von Nachhaltigkeit, eine positive Haltung zu okologischen und sozialen Geschaftsmodellen. Nachhaltigkeit ist dabei mehr als eine gesellschaftliche Anforderung oder eine philanthropische Erwagung. Vielmehr ist sie eine unternehmerische Chance fur Neugrundungen und fur etablierte Unternehmen. Fur beide Zielgruppen stellt dieses Buch einen integrierten Ansatz fur die Entwicklung von nachhaltigen Geschaftsmodellen bei Neugrundungen und bei etablierten Unternehmen zur Verfugung. Mit uber 1.600 Beispielen nachhaltiger Geschaftsmodelle aus verschiedenen Branchen wird es zu einem wichtigen Berater fur jede Unternehmerin und jeden Unternehmer. In der aktualisierten Neuauflage wurden neben zahlreichen weiteren Beispielen nachhaltiger Geschaftsmodelle auch Interviews mit Vertreterinnen und Vertretern des Zentrums fur nachhaltige Wirtschafts- und Unternehmenspolitik der Hochschule Darmstadt (ZNWU) erganzt.

Mehr als 300 E-Mails im Posteingang, Teammitglieder, die auf dringendes Feedback warten, und wichtige Aufgaben, die seit Wochen liegen bleiben. So kann der Alltag von Fuhrungskraften aussehen. Ohne einen effektiven und effizienten Umgang mit der eigenen Arbeitszeit wird Fuhrung nicht gelingen. Das Buch gibt wissenschaftlich fundiert konkrete Anregungen fur die tagliche Praxis.

Etablierte Unternehmen sehen sich zunehmend mit Entwicklungen konfrontiert, die die Anforderungen an ihre Transformationsgeschwindigkeit erhohen - so wird das Rennen um die vorderen Platze beispielsweise durch die Digitalisierung angefacht. Dabei stellen sie immer haufiger fest, dass ihnen der eigene, teils jahrzehntelange Erfolg durchaus im Weg stehen kann und die benotigte Innovationskraft oft nicht innerhalb, sondern auerhalb des Unternehmens zu finden ist. Eine Moglichkeit, diesen Herausforderungen zu begegnen, ist die Kollaboration mit Startups.Corporate-Startup-Partnerschaften vereinen die Kapazitaten etablierter Unternehmen mit der Flexibilitat von Startups, was zu mehr Innovationsfahigkeit und damit Wettbewerbsvorteilen fuhren kann. In diesem Buch werden die Vor- und Nachteile solcher Partnerschaften, die Hebel fur ihren Erfolg und die Phasen ihrer Evolution durch erfahrene Expert:innen beschrieben. Praktische Handlungsempfehlungen erganzen die detaillierte Analyse.

Digital technologies change employees' working environments, methods and behaviours profoundly and are challenging employees' very personal beliefs, attitudes and identities. Digital mindsets provide insight into an individual's beliefs, attitudes and assumptions related to digitalisation. Strongly influencing employee behaviour, they play a major role in an organisation's digital transformation. Building on research on mindsets, cognition and digitalisation, Ricarda Rauch analyses digital mindsets both conceptionally and empirically. Within one qualitative and two quantitative studies, she explores the personal meaning of digitalisation and derives four central digital mindsets. Her research helps to better understand the extent to which digitalisation impacts employees, explains their subsequent behaviour, and proposes beneficial employee development measures. The thesis reveals relevant implications for organisational researchers, HR practicioners and management alike.

Das vorliegende Werk stellt eine empirische Untersuchung zu den Voraussetzungen, Wirkungspotenzialen und Umsetzungshindernissen der Gestaltung von weiblichen Fuhrungskarrieren dar, die sich an Lebenszyklen orientiert und sich als Beitrag zur geschlechterorientierten Karriereforschung versteht. Das Thema wird vorwiegend aus soziologischer und psychologischer Perspektive behandelt, wobei aber auch stark praktische und disziplinubergreifende Erfahrungen berucksichtigt werden. Aus okonomischer Sicht geht es bei der Reprasentanz von Frauen in Fuhrungspositionen um Fairness und Effizienz, etwa bei der zunehmend schwieriger werdenden Rekrutierung von Fach- und Fuhrungskraften, also um ausgesprochen aktuelle Fragestellungen. Erforderliche organisationale Rahmenbedingungen sowie Theorien zu Bedurfnissen, Motivatoren fur Karrieren und Nutzenerwagungen werden in Beziehung gesetzt zum tatsachlichen Stand weiblicher Fuhrungskrafte in Deutschland. Die Erkenntnisse aus Interviews mit weiblichen und mannlichen Fuhrungskraften zu deren Karriereentwicklung bringen zusatzliche Erkenntnisse und stellen die Forschungselemente des Werkes dar.

Sport- und Kulturevents wurden wahrend der Covid-19-Pandemie enorm eingeschrankt. EventmanagerInnen standen vor einer vollig neuen Herausforderung, namlich der Unmoglichkeit, ihre Eventprojekte in gewohnter und bereits geplanter Form durchzufuhren. Der Band widmet sich den Strategien der EventmanagerInnen im Umgang mit den Einschrankungen durch die Pandemie. Ein besonderes Augenmerk liegt auf der Bedeutung von Innovation als Krisenbewaltigungsstrategie. Eine Mehrfallstudie betrachtet osterreichische Eventprojekte in den Jahren 2020 und 2021. 

Die meisten Menschen sind bei ihrer Arbeit unzufrieden. Ein auf Liebe basierender Fuhrungsstil kann das andern. Damit Liebe und Arbeitswelt kein Widerspruch bleiben, wird der Begriff Liebe zu Beginn erklart. Auerdem werden Expert:innen befragt, wie ein solcher Fuhrungsstil aussieht und wie er in Unternehmen gelebt werden kann.Fur die Umsetzung der Liebe in Unternehmen werden drei Bereiche (Grundhaltung, strategische und operative Handlungen) herausgearbeitet. Insbesondere fur diese Handlungen werden viele Beispiele gegeben, die Menschen in Fuhrungsverantwortung als Hilfestellung in Form von taglichen Routinen dienen konnen.

Entrepreneurship Education gewinnt nach wie vor an Bedeutung innerhalb der Bildungslandschaft, allen voran an Schulen und Hochschulen. Vor diesem Hintergrund besteht ein dringender Bedarf an konzeptionellen Uberlegungen, die auf lerntheoretische und didaktische Fragestellungen zielen und sowohl die Theorie- als auch die Praxisebene von Entrepreneurship Education bereichern sollen. Die vorliegende Arbeit entwickelt unter Einbezug des Schwellenkonzeptansatzes eine neue Perspektive fur eine wirtschaftsdidaktisch gedachte Entrepreneurship Education, die disziplinare Phanomene mit der subjektiven Sichtweise Lernender zunachst auf theoretischer Ebene verbindet und anschlieend anhand von eigens entwickelten Lernstudien empirisch untersucht.