Företagande

Become Who You Are is a book that focuses on individual success, optimism, and helps with organizing actions to manifest daily freedom. Everyone's path is different. This book will help you design your dream days, organize your goals, and come up with ways to monetize your own unique personal brand. If you are feeling failure fatigue, social media dread, or just feeling uninspired by how life is unfolding... give this book a chance to help motivate yourself to achieve your next big and small ideas. Don't fall asleep wishing. Get this book, Become Who You Are, and start reverse engineering your goals to make a one-of-a-kind lifestyle your reality. The goal of this book is to be the catalyst to change someone's life for the better. Will it be you? Let's go!

Soziale Innovationen in, von und durch Organisationen lassen sich aktuell vor allem vor dem Hintergrund von Ökologisierung und Digitalisierung beobachten. Die Beiträge des Bandes adressieren die Mechanismen solcher und anderer sozialer Innovationsprozesse und fragen dabei auch nach der Nachhaltigkeit bzw. Überlebensfähigkeit von Organisationen angesichts der aktuellen Herausforderungen.

This book focuses on understanding the international behaviours of SMEs, entrepreneurial ventures, and entrepreneurs. The collection of contributions gathered in the book highlights the importance of cultures, contexts and behaviours that pertain to the international entrepreneurship arena. The respective chapters address topics such as entrepreneurial cognition, international entrepreneurial ecosystems, innovation, international market entry decisions, family SMEs, international human resources management, cross-cultural and indigenous entrepreneurship, social capital and sustainability in international markets. All contributions are based on the latest empirical and theoretical research, and provide key findings and concrete recommendations for scholars, entrepreneurs, organizations and policy makers.

The collection of renowned entrepreneurship education researchers explores topics such as the theory of ideation, how to develop an expertise approach, how to reimagine entrepreneurship education to promote gender equality, how to activate an entrepreneurial mindset for neuro-diverse students, and more.

The chapters look at socially responsible plastic in countries ranging from China, Malaysia, Pakistan, Spain, Australia and India to Sri Lanka, Nigeria and Bangladesh, with research covering tourism, waste management, the food and drink industry, and the possible advantages of responsible plastic use.

The book investigates the entrepreneurial marketing (EM) concept within the broader discipline of international entrepreneurship.

Learn about commercial spaceflight¿s most successful startup in this fully updated book, which follows the extraordinary feats of engineering and human achievement that have placed SpaceX at the forefront of the launch industry and positioned it as the most likely candidate for transporting humans to Mars.This second edition emphasizes SpaceX's much-hyped manned mission to the Red Planet. With a plethora of new material gathered from 2013 to the present, the text offers the most up-to-date portrait of the maverick band of scientists and engineers producing some of the most spectacular aviation triumphs of the 21st century. Topics covered in this book include: all CRS flights, the challenges of developing retro-propulsion, and the pathway towards realizing the Falcon Heavy and BFR. In addition, the chapters describe SpaceX¿s emphasis on simplicity, low-cost, and reliability, and the methods the company employs to reduce its costs while speeding up decision-making and delivery. Detailing the Falcon 1, Falcon 9 and Falcon Heavy launch vehicles, the book shows how SpaceX is able to offer a full spectrum of light, medium, and heavy lift launch capabilities to its customers and how it is able to deliver spacecraft into any inclination and altitude, from low Earth orbit to geosynchronous orbit to planetary missions. This book is the perfect go-to guide on SpaceX for anybody working or interested in the commercial space arena.

Die digitale Transformation ist eine zentrale Herausforderung für Unternehmen. Dieses Buch bietet einen Handlungsrahmen, der das vielschichtige Thema strukturiert, aus einer vorwiegend betriebswirtschaftlichen Sicht einfach erklärt und eine systematische Anleitung zur Digitalisierung bietet. Es richtet sich gleichermaßen an Praktiker und Studierende.Das digitale Unternehmen wird über zehn Elemente, z. B. Prozesse, Produkte, Geschäftsmodell und Daten, praxisorientiert dargestellt. Für jedes Element wird anschaulich erläutert, was dessen digitale Transformation konkret bedeutet und in welchen Stufen diese umsetzbar ist. Handlungsempfehlungen und zahlreiche Beispiele zeigen, wie eine schrittweise Digitalisierung des Unternehmens erfolgen kann. Dabei wird auch hinterfragt, wie weit eine Digitalisierung tatsächlich sinnvoll ist. Traditionelle Ansätze der digitalen Transformation wie die Prozess-Digitalisierung werden ebenso beschrieben wie neuere Ansätze, beispielsweise die Digitalisierung von Produkten oder das Internet of Things. Zusätzlich zu den zehn Elementen werden digitale Technologien wie Robotic Process Automation (RPA), Process Mining, Blockchain oder 3D-Druck beschrieben, die als Enabler der digitalen Transformation interpretiert werden. Nutzenbewertungen von Investitionen sowie das begleitende Change Management und eine umfassende Fallstudie, die die komplette Transformation eines Unternehmens darstellt, runden das Buch ab.

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Qui ose gagne est un livre sur le leadership militaire adapté à la vie de tous les jours. Il est écrit par un journaliste spécialisé ayant co-fondé le média Défense Zone.Ce livre s'adresse en premier lieu aux entrepreneurs désirant apprendre à devenir de meilleurs leaders. Mais ce n'est pas la seule promesse de cet ouvrage. En effet, les nombreux conseils partagés, les principes et les méthodes militaires dévoilées ici peuvent être transposés dans votre vie personnelle afin de considérablement l'améliorer.Être mieux organisé, plus efficace, davantage charismatique et résilient, tout cela permet de mieux vivre au quotidien, notamment lorsqu'il faut faire face à des situations tendues ou conflictuelles avec ses collègues, ses proches ou même sa famille.Qui ose gagne est un guide de leadership apprenant à influencer les autres sans avoir à les manipuler. Des références scientifiques, littéraires et historiques en matière de psychologie humaine en font une redoutable ressource pour mieux comprendre le monde et les relations sociales.De nombreuses anecdotes de reportages de terrain au plus près des forces armées ainsi que de témoignages avec des militaires de tous grades et souvent issus des forces spéciales enrichissent ce guide.Afin de définir un bon leader et de donner des pistes d'amélioration pour tenter de s'en rapprocher, dix concepts clés sont développés au fil des pages: l'humilité, la responsabilité, l'audace, l'engagement, la résilience, la préparation, les protocoles, le commandement, le "retex" et la transmission.

Getting good media coverage for your business isn't cheap...The cost of a full-page advert in a national newspaper, i.e. Daily Mail: £30,000+ / $36,000+ USDThe average cost of hiring a PR agency: approx. £3,000 / $3790 USD per monthHiring an in-house PR manager - £2,500+ / $3,158 USD per monthDoesn't it make more sense to do it yourself? If so, then this book is for you.Perfect for small businesses, authors, consultants and start-ups, in this in-depth book, Priceless Publicity, I tell you what other PR agencies won't - how to secure free, credible and invaluable media coverage for your brand. It's your PR kit in a book.With over 30 easily digestible chapters, you will learn everything you need to know to be able to become your business' own PR guru.You can learn in your own time - at your own pace - whilst still running your business.This book teaches you how to get money-can't-buy media coverage wherever you are in the world, and whatever line of business you are in.There's no classroom theory here, it's all practical and packed full of real examples of media coverage I've secured.So no more: - trying and failing to interest journalists in your business' stories- wasted hours spent Googling how to write a press release- seeing your competitors get coverage you deserve- guessworkInstead, try an alternative solution that really works - empowering yourself to do your own PR, build your brand, and grow your business through the power of priceless publicity.This book is perfect for you if you're a: Start-upAuthorSmall business ownerConsultantEntrepreneurFreelancerAnd the transferable skills in this book apply to ANY industry.Why I created this book...I created this book to help businesses like yours reap the benefits of media publicity, without having to spend a fortune on an agency. As a small business owner myself, I understand that being lean is key, but at the same time, you need to invest to grow and market your brand. So this book is the perfect solution - rather than investing money and outsourcing your PR, you're investing in yourself by doing your own.So what are you waiting for? Go ahead and give your business the greatest chance of success with this book. It will be the best investment you've made.

Urgent deadlines, constant lack of time, permanent delays - these are the most faithful companions and, at the same time, the greatest enemies of the project manager. Even certified project managers, people with enormous knowledge and a lot of experience, find themselves in a situation where they need great mental resilience in order not to give up. The book is a complete manual for all critical situations a project manager might need to handle along the project¿s lifecycle. Written by a project manager with many years of experience, each chapter contains real-life examples with analysis and guidelines. Yoüll benefit from the down-to-earth knowledge that usually project managers learn over the course of years in critical and stressful situations with no preparation beforehand. It¿s not about academic methodologies ¿ it¿s about pragmatic solutions that work in real-life. Far too often, the wise theory of IT project management has nothing to do with reality. Managing IT Projects is your special compendium of knowledge, featuring "project management black magic,¿ chock full of proven recipes for project managers and IT organization managers, as well as advice on how to act in critical situations.What You'll LearnExamine the main reasons for delays in projects and see where they come from Review the key success factors in managing projects beyond project management methodologies and techniquesUnderstand the critical moments of projects and see how to prepare for themApply a pragmatic strategy and philosophy for successful project delivery and cooperation with customersWho This Book Is ForSoftware developers, project managers, engineering managers and software development directors, sales reps, executive and founders