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Il s'agit d'une étude sur le processus de surveillance de l'environnement externe. Elle a été réalisée auprès de trois opérateurs du secteur des télécommunications en utilisant des entretiens comme outil de collecte de données. L'objectif de la recherche était de vérifier les catégories de surveillance de l'environnement organisationnel et la manière dont ces catégories influencent le processus. En conséquence, il a été observé comment les informations provenant de l'environnement externe sont collectées et mises à la disposition des gestionnaires, les sources d'information utilisées, les outils de technologie de l'information utilisés pour stocker et mettre les informations à la disposition des clients internes et les professionnels impliqués dans le processus de surveillance de l'environnement externe.

Digitalization, Sustainable Development, and Industry 5.0 offers cutting-edge multidisciplinary research, with expert insights on the technologies and strategies businesses use in the twin transition process.

"Unlock the full potential of Google Business Profile and skyrocket your website's visibility with 'How to Use Google Business Profile for SEO.' In the digital age, a solid online presence is crucial for any business to thrive, and with Google Business Profile becoming an indispensable tool, understanding its power is paramount.In this comprehensive guide, SEO expert Jennifer Martin reveals proven strategies and insider tips to leverage Google Business Profile effectively and boost your search engine rankings. Whether you're a small business owner, an aspiring entrepreneur, or a seasoned marketer, this book is your ultimate companion to harness the true potential of this invaluable platform.Inside 'How to Use Google Business Profile for SEO, ' you'll find step-by-step instructions on how to set up and optimize your profile, ensuring that it grabs the attention of potential customers. From crafting compelling descriptions, selecting the correct categories to manage reviews, and utilizing Google Posts, you'll discover the key elements that will make your business stand out.But this book continues beyond the basics. It delves deeper into advanced SEO techniques, providing invaluable insights on making the most of Google Business Profile's features. Learn how to enhance your local SEO by leveraging location data, optimizing your website for voice search, and leveraging Google Analytics to track and analyze your profile's performance.With 'How to Use Google Business Profile for SEO' as your guide, you'll be equipped to build a solid online presence, attract more customers, and drive targeted Traffic to your website. Packed with real-life examples, case studies, and practical advice, this book gives you the knowledge and tools you need to succeed in the competitive online landscape.Keep your business from getting lost in the vast ocean of search results. Take control of your online presence and harness the power of Google Business Profile to propel your business to new heights. Whether you're a local brick-and-mortar store or an e-commerce giant, this book is your ultimate roadmap to success in the digital age. *** Use Google Business Profile- it's Completely Free. Take advantage and leverage this Free Google tool to help you rank on Google and Drive more Traffic and business***How Google Business Profile helps local SEO: Increases online visibility for local searches.Improves local search rankings on Google.Enhances the chances of appearing in the Local Pack.Boosts organic search traffic to your website.Increases credibility and trust among potential customers.Helps customers find your business quickly and easily.Provides accurate and up-to-date business information.Allows customers to leave reviews and ratings.Allows you to publish regular updates and promotions.Provides insights into customer engagement and behavior.Increases click-through rates (CTRs) for local searches.Supports mobile optimization for local mobile searches.Builds trust through high-quality customer testimonials.Integrates with Google My Business Insights for data analysis.Helps to stand out from competitors in local searches.Improves local search results on Google Maps.Assists in managing multiple locations under one account.Supports optimization for voice searches.Increases the likelihood of being featured in Google's "Local Carousel."Google Business Profile can significantly impact your local SEO efforts and improve your online visibility to attract more customers.

An insightful guide to creating forward-thinking and dynamic company growth, from Mohammed Alardhi, executive chairman of the internationally renowned wealth management firm, Investcorp.

Praise for THE TWO BUT RULE "In a world of boring business books, The Two But Rule is a surprising page-turner that delivers a refreshing way to embrace contrary viewpoints and break the cycle of inertia that plagues our national discourse. It's an approach that both journalists and decision-makers alike might use to better explore problems and solve them." -- Jack Speer, NPR News Anchor "The Two But Rule is based on an idea that I reacted to by thinking, 'But this is ridiculous.' Then, once I started reading it, I couldn't stop because, well, I kept finding myself thinking, 'But he does such a good job of convincing me that he's right.' BOOM! John Wolpert snagged me with that magical second but. I am a huge fan of this book--it's useful, timeless, and just plain fun to read." -- Robert I. Sutton, New York Times bestselling author of The No Asshole Rule and (with Huggy Rao) The Friction Project "No buts about it--The Two But Rule brings the art of critical thinking into the 21st century. Not only will you have fun reading this, you really will improve your problem-solving skills." -- Geoffrey Moore, Author, Speaker, Advisor "Wolpert creates a memorable way to embrace Momentum Thinking in your innovation process. This technique opens up new possibilities for organizations of all sizes, harnessing the energy of critics and nay-sayers to catapult teams in new and better directions." -- Henry Chesbrough, Professor at UC Berkeley's Haas School of Business, and author of Open Innovation

This work deals with public policies to promote entrepreneurship in the field of creative industries, focusing on economic activities of cultural-religious base.Creative industries include sectors where the final production results in cultural goods of consumption or technological content. The research locus of this work is the municipality of Juazeiro do Norte/CE, since this municipality has a relevant set of creative professionals who direct their work to a religious theme. In view of these aspects, the author of this work was motivated by an investigation guided by the following starting question: What is the content and adequacy of public policies for the promotion of entrepreneurship within the scope of cultural-religious based creative industries activities? The theory chosen as reference for the study was the Eclectic Theory of Entrepreneurship, which considers economic, social, and political factors as determinants of entrepreneurial activity. The methodology of the work is qualitative in nature, operationalized by focus groups and qualitative interviews, with information analyzed using the content analysis technique.

This book substantiates the transformation processes in the system of modern entrepreneurship in the conditions of formation of Industry 4.0. The authors develop a scientific concept of business 4.0, determine the specific features of business 4.0 and current problems and perspectives of its development in developed and developing markets, study the infrastructural provision of business 4.0 in view of its sectorial specifics, outline the perspectives and recommendations in the sphere of development of business 4.0, and offer the scientific and practical recommendations for state and corporate management.

Visionary Deborah Franklin is excited to bring to you 7 Amazing Stories of Women utilizing their Superpowers in business, at home in the workplace, and their daily lives. As you read these heartfelt stories of resilience, faith, and perseverance, you will see how each person understood the assignment of their Superpower gifts were not just for them but were designed to encourage bless someone else. Great Superpowers come with great responsibilities, and once that is understood, there are no mountains that cannot be climbed but there will be tests that will become testimonies. Take a magical flight to see how these women of faith amplified their Superpowers, which allowed them to soar and while you're riding high, find and embrace the Superpower within you!

Aus der Erkenntnis, die das Schriftstück anbietet, wird es einem ermöglicht die folgenden Fähigkeiten auszubilden:1. Faktoren, die das Kaufverhalten beeinflussen, zu erkennen.2. Segmente zu bilden und Zielgruppen zu identifizieren.3. Marketinginstrumente zur Verhaltensbeeinflussung für sich zu nutzen.4. In den Kaufprozess eines privaten Endverbrauchers beeinflussend einzugreifen.Die aufgeführten Fähigkeiten unterstützen sowohl bei der Ausrichtung der Marketingaktivitäten als auch bei einer effizienten sowie effektiven Gestaltung dieser. Aus den Marketingaktivitäten selbst leiten sich wiederum Strategien und Maßnahmen für ein Unternehmen als Ganzes ab. Zum Beispiel bei der Formulierung des Alleinstellungsmerkmals oder bei der Strukturierung des Unternehmens.Eines ist jedoch Gewiss, dass man mit den erwähnten Fähigkeiten in die Lage versetzt wird, neue Kundensegmente zu erschließen, bestehende Kundensegmente besser zu befriedigen sowie strategische Geschäftspartner leichter von sich zu überzeugen.In diesem Sinne viel Spaß und Freude bei der Anwendung der Fähigkeiten:- Zielgruppen identifizieren- Zielgruppen mittels Einsatzes einer Marke oder des AIDA-Skriptes vom Leistungsangebot zu überzeugen- Kaufentscheidungen privater Endverbraucher durch raffiniertes Einwirken in den Kaufprozess zu den eigenen Gunsten beeinflussen

Only a tiny percentage of people choose to become entrepreneurs, even though entrepreneurs are essential for the progress of an industry, a nation, and society. Few people choose this path because the entrepreneurial journey is risky and arduous since more than 90% of start-ups fail. Most of them only survive a few years and slowly disintegrate towards non-existence. Often, investments are not fully recovered. Some folks lose their passion while on this journey, yet some leave for better prospects or safer options.However, this need not be the case. In the excitement of exploring multiple opportunities, the leadership of a start-up must not take their eyes off ensuring a successful closure. It's never too late.This book shares deep insights into the start-up lifecycle and the wisdom of steering it toward the desired destination or home.

¿Die Digitalisierung hat längst alle Bereiche unseres Lebens erfasst. Nach einer ersten Phase der Digitalisierungs-Euphorie und der Digitalisierungs-Skepsis rücken im Zusammenhang mit der Digitalisierung mehr und mehr Fragen ins Zentrum, die sich differenzierter mit den gesellschaftlichen und sozialen Auswirkungen, veränderten Lebensweisen, weiterführenden Möglichkeiten und auch mit neuen Gefahren befassen. Dabei spielen auch jüngste Entwicklungen wie die Corona-Pandemie, der Krieg in der Ukraine und der Klimawandel eine Rolle. Viele ökologische Auswirkungen der Digitalisierung sind noch wenig absehbar - aber klar ist, dass die Digitalisierung wie alle gesellschaftlichen Umwälzungen ambivalent ist: Es gibt Gewinner und Verlierer. Besonders mittel- und langfristig stellen sich viele ethische Fragen: Ist die Digitalisierung steuer- und beeinflussbar oder erfolgt sie eigendynamisch und ungesteuert? Braucht es Leitplanken oder ist alles möglich und erlaubt? Führt die Digitalisierung zu einer sozialen Umschichtung? Werden einzelne Gruppen von der Gesellschaft ausgeschlossen (digitale Exklusion)? Und wie steht es mit "Digitalisierungs-Verweigerern"? Das Buch geht diesen Fragen nach, um den Digitalisierungs-Diskurs weiter zu entwickeln und nachhaltig zu machen.

Are you tired of the daily grind and seeking financial independence from the comfort of your own home? Look no further! "THRIVE IT HOME" is your comprehensive guide to turning your passion and skills into a profitable venture. In this book, Rebecca Cox shares invaluable insights gained from years of experience in the world of home-based businesses. Whether you're a stay-at-home parent, a retiree looking for a new chapter, or simply someone longing for the freedom of being your own boss, this book is your ultimate roadmap to success.Inside, you'll discover a treasure trove of carefully curated business ideas that require minimal startup costs while offering high earning potential. Explore the proven strategies employed by successful home-based entrepreneurs who have already paved the way to financial independence. Learn how to effectively manage your time, strike a perfect work-life balance, and maximize productivity without sacrificing personal fulfillment. Marketing and sales are key to any successful business, and this book equips you with powerful techniques to attract customers and increase revenue. Dive into the world of digital tools and automation, harnessing their potential to streamline operations and scale your business with ease. From building a strong online presence to leveraging social media and content marketing, you'll discover the secrets of captivating your target audience and standing out from the competition.But it doesn't stop there. "THRIVE IT HOME" also provides invaluable guidance on financial planning, budgeting, and long-term growth strategies. Gain practical tips and advice to overcome common challenges faced by home-based entrepreneurs and discover how to create a thriving business that grants you the freedom and flexibility to design your ideal lifestyle. Isn't it time to break free from the confines of traditional employment? Whether you dream of running an online retail empire, offering consulting services, or launching your own digital products, this book will empower you to turn your dreams into a reality. Take the first step towards financial freedom and create a thriving home-based business that allows you to live life on your terms. Order your copy of "THRIVE IT HOME" today and unlock the doors to a world of unlimited possibilities!

Naturerleben als resilienzfördernder Faktor gewinnt auch im wissenschaftlichen Kontext immer mehr an Aktualität: es kann - neben einer Stressreduktion - auch tiefgehende Reflexionen anstoßen. Erfahrungen in der Natur sind aber nicht nur belastungslindernd, sondern steigern auch die Problemlösungskompetenz. Gerade heutige Führungskräfte unterliegen einer hohen Anzahl arbeitsbedingter Beanspruchungen, die ein hohes Maß an Reflexionsfähigkeit erfordern. Der schnelle und angemessene Umgang mit ihren beruflichen Herausforderungen ist maßgeblich an persönliche Denk- und Handlungsmuster gebunden. Um diese zu erkennen und gegebenenfalls zu ändern, ist Coaching ein geeignetes Mittel. So können Führungskräfte einerseits mit ihren handlungsleitenden Denk- und Handlungsmustern ¿in Kontakt kommen¿ und individuelle Lösungen finden und andererseits diese Lösungen auch in den Führungskräfte-Alltag umsetzen. Welchen Einfluss Natur im Rahmen eines Führungskräfte-Coachings auch hinsichtlich der Denk-und Handlungsmuster haben könnte, wird in der vorliegenden Arbeit untersucht. Hierfür wird das ¿Natur-Coaching-Interaktionsmodell für Führungskräfte¿ entwickelt. Es bietet praktische Anwendungsmöglichkeiten für naturgestützte Interventionsmöglichkeiten, bei denen auch tieferliegenden Denk- und Handlungsmuster bearbeitet werden.

This book uncovers the current knowledge on entrepreneurial cultures and the development of entrepreneurial ecosystems between Asia and Europe. Broadening the scope spatially and conceptually, the book discusses the entrepreneurial ecosystems as a system and mediator in their cultural, political, and socio-economic settings in an interdisciplinary approach. This allows a clearer perspective on stakeholders' interaction, international collaboration and competition, power relations, and political influence. The various chapters in this edited volume cover the peculiarities and differences in Asia, Europe, and Eurasia with the New Silk Road (or Belt and Road Initiative) as the bridging component. The chapters, written for researchers and policy makers interested in Asian-European cooperation, also include discussions on economic systems, globalization, and regionalization, politics, cultures, and digitalization.

In this 30-Day Devotional, Jeff invites Christian entrepreneurs to explore the intersection of faith and business. Drawing from Bible insights, the author offers practical guidance and spiritual wisdom to help readers navigate the challenges and opportunities of entrepreneurship.Through a series of daily devotionals, readers will be encouraged to seek God's wisdom and guidance as they build and grow their businesses. The devotions cover a range of topics, including leadership, integrity, wisdom, perseverance, and the importance of being an ambassador for Christ in business.Filled with powerful reflections, this book is a must-read for anyone who wants to build a successful business while staying true to their faith.

This book covers sustainable development in smart society's 5.0 using data analytics. The data analytics is the approach of integrating diversified heterogeneous data for predictive analysis to accredit innovation, decision making, business analysis, and strategic decision making. The data science brings together the research in the field of data analytics, online information analytics, and big data analytics to synthesize issues, challenges, and opportunities across smart society 5.0. Accordingly, the book offers an interesting and insightful read for researchers in the areas of decision analytics, cognitive analytics, big data analytics, visual analytics, text analytics, spatial analytics, risk analytics, graph analytics, predictive analytics, and analytics-enabled applications.

Understand how organisations think, plan and deliver on the resilience 'mission' and how they should adapt when challenges arise As the title suggests, Wood argues that all employees need to adopt 'resilient thinking' in order for their organisation to survive unprecedented circumstances.

Your Yoga Business provides teachers, teacher trainers, and studio owners at all stages of their careers with the tools, knowledge, and know-how needed to generate real and sustainable growth for a yoga business.

"e;A powerful and valuable book to live a life of greater freedom and impact"e;, Robin Sharma, #1 worldwide bestselling author of The 5AM Club and The Everyday Hero ManifestoReimagine your future, adjust your efforts, jump into action and work for just ten more years before doing what the hell you want!Building a business can be confusing. Entrepreneurs aren't sure whether to keep control or delegate and automate, say yes or say no, work all hours or prioritise work-life balance. They take advice from all directions and wind up feeling overwhelmed and overworked without a finish line in sight.The TEN YEAR CAREER turns that premise upside down and argues that it doesn't have to be that way. If you have intention, focus, a willingness to question received truths and the vision to think big, you can emulate the world's most successful entrepreneurs and retire in ten years, no matter where you are in your career today.You'll learn: - How to define success your way, not their way.- How to achieve far more in a shorter space of time.- How to run your business without it running you.- The four-step framework by which to complete your Ten Year Career.You can achieve much more than you do now, in much less time than you thought, to reach financial freedom earlier than you imagined. That freedom, in turn, leads to the freedom to choose how you spend your days. The freedom to do whatever you want, with whomever you want, when you want to do it. The freedom to live life on your own terms.

Start-ups in Deutschland beteiligen ihre Mitarbeiter vermehrt über sog. virtuelle Anteile (auch bekannt als Phantom Stocks oder Virtual Shares). Die Arbeit beleuchtet die rechtlichen Voraussetzungen und Folgen einer Einführung solcher virtueller Beteiligungsprogramme. Außerdem werden prozessrechtliche Zusammenhänge erörtert und steuer- und sozialversicherungsrechtliche Gesichtspunkte aufgezeigt. Im Mittelpunkt stehen dabei neben der AGB- und AGG-rechtlichen Zulässigkeit der Regelungen, deren Tatbestandsvoraussetzungen und Rechtsfolgen. Analysiert werden sog. Vesting- bzw. Leaver-Klauseln und Voraussetzungen und Höhe von Zahlungsansprüchen aus virtuellen Beteiligungen.

This new edition of the market-leading textbook by Paul Burns offers an unrivalled holistic introduction to the field of entrepreneurship and valuable guidance for budding entrepreneurs looking to launch their own small business.Drawing on his decades of academic and entrepreneurial experience, the author takes you on a journey through the business life-cycle, from the early stages of start-up, through progressive growth, to the confident strides of a mature business. Combining cutting-edge theory with fresh global examples and lessons from real-life business practice, this accessible and explorative textbook will encourage you to develop the knowledge and skills needed to navigate the challenges faced by today's entrepreneurs.Entrepreneurship and Small Business will help you to:- Learn what makes entrepreneurs tick with brand new Get into the Mindset video interviews and an exploration of entrepreneuial character traits- Seamlessly incorporate multimedia content into your learning with the new Digital Links platform accessed via your smart device- Understand how worldwide events can impact small businesses through incisive analysis of the effects of the COVID-19 pandemic- Grasp how entrepreneurship differs around the globe, with over 100 Case Insights and new examples from a diverse range of countries and industries- Ensure your understanding of the entrepreneurial landscape is up-to-date, with new chapters on recruiting and managing people, and on lean methodologies and business model frameworks.This is the ideal textbook for students taking undergraduate and postgraduate Entrepreneurship or Small Business Management courses, as well as for MBA students.

In the public imagination, small and medium-sized family businesses have always been male-dominated organisations, with those headed by women regarded as barely noteworthy exceptions to the rule. These ideas and associations are far from telling the full story; the proportion of women among Germany's self-employed population remained above 20 per cent throughout the twentieth century. A surge of interest in female entrepreneurs among academic researchers and in the political and media spheres has resulted in increasing recognition of their achievements past and present. There nevertheless remains a persistent tendency to overlook the fact that women have always made a vital contribution to the success of family businesses, even where they did not directly handle these companies' business affairs. This volume presents new insights into the diverse roles of women in family businesses, as daughters, wives, mothers, widows and entrepreneurs. Eleven case studies drawn from a range of sectors and eras illuminate the significance of women's influence in family businesses throughout the history of commerce. Bringing together approaches from the history of business, gender, society and culture, the chapters explore women's multi-faceted roles within numerous enterprises in a new and enlightening depth.

This book presents the proceedings of the 19th International Conference of the Indian Society of Ergonomics (HWWE), held in Guwahati, India, on December 1-3, 2021. By highlighting the latest theories and models, as well as cutting-edge technologies and applications, and by combining findings from a range of disciplines including engineering, design, health care, management, computer science, and behavioral science, it provides researchers and practitioners alike with a comprehensive, timely guide on user-centered design for quality life, human factors and ergonomics, design applications, cognitive processing, and response. It also offers an excellent source of innovative ideas to stimulate future discussions and developments aimed at applying knowledge and techniques to optimize system performance, while at the same time promoting the health, safety, and well-being of individuals. The proceedings includes papers from researchers and practitioners, scientists and physicians, institutional leaders, managers, and policy makers that contribute to constructing the human factors and ergonomics approach across a variety of methodologies, domains, and productive sectors.