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Har du precis fått en idé som kan vara värd miljoner eller tusentals kronor? Då bör du försöka komplettera den med några böcker om entreprenörskap! Vi har samlat många böcker om ämnet och de är skrivna av tidigare eller nuvarande näringsidkare. Det finns experter på området som har många bra tips om hur du kommer igång med att starta eget företag. Numera har så mycket uppfunnits att man tror att nästan ingenting nytt kan komma. Men det handlar om mångfald! Vi är alla lockade till det nya och spännande, så oroa dig inte, om du har en idé som redan finns handlar det om att skapa något nytt inom fältet. Om du saknar inspiration till uppstarten eller om du redan är i gång har vi de perfekta böckerna för dig. Kolla in vårt urval och hitta en spännande bok om entreprenörskap!
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  • av Yayun Yang, Sonja Mangold & Lars Hornuf
    505 - 625,-

  • av Biruta ¿Vag¿Dien¿
    625,-

    This book explores the previously overlooked negative environmental impact of the sports industry, with a particular emphasis on the carbon footprint of sports facilities and organizations. The authors provide a comprehensive assessment of sustainable development goals, economic, social, and environmental sustainability concepts. They reveal the significant negative effects that the sports sector has on the environment and examine the policies implemented by stakeholders in the industry.The book also explores a case study of the legal policies implemented by the Lithuanian government to reduce the environmental impact of sports. The authors present practical suggestions for environmentally-friendly sports management, supported by examples presented with figures, pictures, and tables.This book fills a gap in the literature, offering suggestions and comments to enrich the practices of stakeholders in the sports industry. It provides an opportunity to make a positive difference for the environment while advancing the field of sports management.

  • av Lily Tran
    319,-

    Are you one of the thirty million Americans who own and operate a small business? Each year, more and more people are taking the leap to be their own boss and build their own company. In 2010, there were 2.5 million new business applications filed in the U.S. Last year, there were over four million filed before we reached December.Unfortunately, the majority of these businesses will fail over the first five years of operations - not because the owners lost their passion or drive to succeed, but because they made critical mistakes in areas of taxation, finances, and funding.Every successful business must have a solid tax, financial, and legal foundation supporting the passion and potential so the organization can grow strong and prosper.What happens when a company's fundamental financial foundations are unstable? The business owner can experience stress, struggle, and strain, and their business can face tax assessments, audits, financial penalties, or even bankruptcy.Even though this happens to some people, it doesn't have to happen to you!The Most Common Tax Mistakes Made By Small Businesses, written by leading tax, financial, and legal experts, gives you the answers to questions such as:Do I set up an LLC or an S Corp to reduce my tax responsibility?Can I buy everything I want and write it off on my taxes?Do I really need to have a business insurance policy?I'm just starting out, do I need a plan for retirement?Who can help me if the IRS audits my company?Isn't tax planning just for huge corporations?This book is an invaluable resource to help entrepreneurs find and fix the top tax and financial mistakes, protect themselves financially and legally, as well as protect their business and assets.If you are a small business owner, or thinking of starting a new venture, the information in this book will give you everything you need to have peace of mind around your tax, financial, and legal operations so you can build the business of your dreams on a truly solid foundation.

  • av Chux Gervase Iwu
    1 159,-

    Entrepreneurship education is crucial for economic development. However, its current focus on Western pedagogy raises concerns about its relevance in Africa. The lack of African-oriented definitions of entrepreneurship education may be connected to the limited interest in entrepreneurship as a career in the region. Unlike developed countries, where entrepreneurship drives innovative industries, African entrepreneurship is often driven by survivalist intentions. This raises questions about how entrepreneurship in Africa contributes to the economy without promoting creative innovation. Given these factors, evaluating the role of entrepreneurship education in this context is essential.Delivering Entrepreneurship Education in Africa brings together a collection of academic studies that offer an in-depth analysis of the current state of entrepreneurship education in Africa. The chapter authors engage discussions on how to make entrepreneurship education an attractive field of study for African students.The chapters critique the current teaching styles of entrepreneurship and suggests creative ways of improving entrepreneurship pedagogy while offering approaches to make it an attractive field of study. Delivering Entrepreneurship Education in Africa appeals to academics, teachers, researchers, policymakers, planners, curriculum designers and entrepreneurs.

  • av Satpreet Singh
    315,-

    "This book takes entrepreneurs through the step-by-step process of starting a business in the United States. It begins by explaining the business structures available, such as sole proprietorships, partnerships, LLCs, and corporations. This essential (primary) information allows entrepreneurs to decide which structure best suits their business needs and goals. Starting a business can be overwhelming, especially if the entrepreneur is unfamiliar with the legal and administrative requirements. That is where this book truly shines. It takes all the guesswork out of the equation and provides clear, concise, and practical information on navigating the complex world of business in the United States. From understanding the different business structures, this book leaves no stone unturned. What sets this book apart is its focus on providing a comprehensive guide for all types of businesses. Whether entrepreneurs plan to start a small-scale venture as a sole proprietor or aim for something bigger, like forming a corporation, this book has tailored advice for every scenario. It helps navigate the maze of initial requirements, financial considerations, and operational challenges of establishing a business in the United States"--

  • av Lilly Tench
    375,-

    Good Business: An Entrepreneur's Guide to Creating a Better World is an illustrated guide that takes readers through the complicated but exhilarating landscape of social enterprise businesses that are changing the world.A social enterprise is a different kind of business, one that uses a market-driven approach to address a social or environmental problem such as poverty, environmental damage, or resource scarcity, with the dual goals of helping humanity and building a profitable business.With a climate crisis, a growing population, and diminishing natural resources, the need for socially-minded innovators is greater than ever. Good Business is designed to be a practical guide and tool for innovators, entrepreneurs, and dreamers who are attempting to navigate the complicated business models required for social enterprises.

  • av Dan S. Kennedy
    269,-

    "The no holds barred guide to debunking common success myths, developing an entrepreneurial mindset, and making more money by breaking all the rules"--

  • av Sunil Shukla
    649,-

    The GEM India 2021-22 report explains the key aspects of entrepreneurship among Indians by measuring their attitudes, activities and aspirations. The findings of the report provide the policy-makers a foundation for reviewing the current and prospective policies.

  • av Joseph Greene
    195 - 325,-

  • av Antti Leijala
    1 035,-

    Olipa kyseessä sitten paikallisesti toimiva yksinyrittäjä tai kansainvälinen suuryritys, UltraLeanSales tuo uuden tavan tehdä B2B-myyntiä.Kuluttajapuolen (B2C) verkkokaupoissa, kuten Amazonissa, on jo pitkään ollut erilaisia tekoälyratkaisuja, jotka analysoivat ostokäyttäytymistä ja sen pohjalta menestyksekkäästi suosittelevat kuluttajalle tuotteita. UltraLeanSales tuo vastaavan mallin myös yritysten väliseen (B2B) kaupankäyntiin.UltraLeanSales ratkaisee kolme keskeistä haastetta:1) Valtaosalla B2B-yrityksistä on epämääräisesti määritellyt kohderyhmät ja heikko tuntemus niiden ostoprosesseista ja kriteereistä. 2) Jatkuva oppiminen on laajasti hyödynnetty useilla liiketoiminnan alueilla, mutta B2B-myynnistä se on puuttunut. Samaan aikaan yritysten toimintaympäristö muuttuu huimaa vauhtia, ja oppimisen nopeudesta on tullut edelläkävijäyrityksille kilpailuvaltti.3)Tyypillinen tarjousten voittoprosentti on vain 25%.Kaiken keskiössä on jatkuva oppiminen ja mahdollisimman luotettava ostamisen juurisyiden analysointi. Kuinka voimme oppia asiakkaiden ostokäyttäytymisestä, sekä menestyksistä/virheistä aikaisemmissa tarjouksissa? Ja kuinka hyödynnämme oppimaamme tarjousten voittoprosentin kasvattamisessa.Valjasta sinäkin B2B-ostamisen tietopankki käyttöösi - ja lopeta arvailu!

  • av Fabio Greco
    1 405

    This book analyzes the components of the startup ecosystem, including the characteristics that can favor or disadvantage the development of new innovative ventures. The author believes it is essential to identify crucial variables of start-up ecosystems that have a context-specific influence on the well-being and development of startups. In this regard, the book analyzes the concept of the start-up ecosystem both from the point of view of scholars and professionals. The author then deals with the diverse approaches to studying startup ecosystems, which have over the years become increasingly complex, and less linear, making systematization indispensable. The author provides therefore a classification with a transversal logic with respect to this diversity of contributions in the literature. The main theoretical contributions to start-up ecosystems are grouped according to the attention they place on three different variables: territorial contexts, resources, and actors. The author alsopresents qualitative, interview-based, research using narrative analysis mode to understand the three variables.The work provides, on the one hand, the proposal of a framework as a theoretical interpretative model useful both for the description of the fundamental components of the start-up ecosystem, and also useful for giving a boost to future research. On the other hand, the book also presents evidence of a practical nature useful to support and guide the choices of startup founders and of managers of companies and institutions that orbit within start-up ecosystems.

  • av Wolfgang Nauendorf
    375,-

    Dieses Lehrbuch erläutert auf der Basis wissenschaftlicher Erkenntnisse die Notwendigkeit des Erwerbs von Innovationskompetenz und die Rahmenbedingungen, die das Entwickeln dieser Kompetenz ermöglichen. Unsere schnelllebige Gesellschaft ist von gesellschaftlichem, ökonomischem und technischem Wandel geprägt. Immer seltener lassen sich Ereignisse und Ergebnisse zuverlässig vorhersagen. Ungewissheit, Unsicherheit und sich rasant vollziehender Wissenszuwachs sind Merkmale dieser stetigen Veränderungen. Es wird daher immer wichtiger, eine Kompetenz bei Menschen zu entwickeln, die diese dazu befähigt, in unsicheren, ungewissen und komplexen Situationen adäquat zu handeln. Dabei kommt es insbesondere auf die Fähigkeit an, Neuerungen auch gegen Widerstände durchzusetzen und dabei die Bedürfnisse der beteiligten Personen zu berücksichtigen.Wolfgang Nauendorf zeigt, wie einzelne Phasen des Innovationsmanagements durch entsprechende Methoden unterstützt werden können. Dabei wird geprüft, inwieweit die Methoden dabei helfen, Wissen im Innovationsprozess systematisch zu entwickeln und effizient zu organisieren. Jedes Kapitel enthält Lernziele, Lernerfolgskontrollen und Übungsaufgaben auf dem Niveau eines Bachelorstudiums. Musterlösungen finden sich am Ende des Buches.

  • av Heike Proff
    1 759

    Beim 15. Wissenschaftsforum Mobilität in Duisburg wurde im Mai 2023 über das nächste Kapitel in der Mobilität diskutiert. Der Tagungsband präsentiert dazu Beiträge des Wissenschaftsforums an den Schnittstellen der betriebswirtschaftlichen und ingenieurwissenschaftlichen Forschung und zeigt Möglichkeiten auf, wie Unternehmen und Institutionen Mobilität in Zukunft bedarfsgerecht, ökologisch nachhaltig und ökonomisch rentabel anbieten können.

  • av Silas Meadowlark
    245

    How To Sell On Facebook Marketplace: Making Huge Profits With Local Selling' is the essential guide for anyone aiming to excel in Facebook's popular online buying and selling platform. It provides detailed, actionable strategies to help both novices and seasoned sellers alike maximize their success on the platform. From sourcing unique items, capturing stunning product photos, writing compelling descriptions, to perfecting negotiation tactics, this book is your complete resource. You'll learn how to navigate and resolve disputes, ensure safe transactions, and maintain an excellent seller reputation. It offers in-depth insights on scaling your business, using analytics for growth, leveraging the power of reviews, and integrating with Facebook's various features. More importantly, it prepares you for the future of online selling, ensuring your adaptability to evolving trends. Equip yourself with the knowledge to outpace the competition and start making considerable profits with local selling on Facebook Marketplace today!

  • av Steffen Spitzner
    999

    Steffen Spitzner entwickelt und erprobt im Rahmen dieses Buches einen kompetenzorientierten Leistungstest auf unternehmerisches Wissen und Denken. Dazu erschließt er die fachwissenschaftliche Perspektive des Entrepreneurships, ergänzt diese um fachdidaktische Konkretisierungen der Entrepreneurship Education und integriert kompetenz- und testtheoretische Grundlagen. Auf dieser Basis entwickelt er ein durch Expert*innen inhaltsvalidiertes Rahmenmodell, das als Basis für die Messung des latenten Konstrukts fungiert. Neben der Einbindung weiterer Expert*innen steht im weiteren Verlauf die quantitative Evaluation der Testitems im Mittelpunkt. Es wird der Fragestellung nachgegangen, ob sich unternehmerisches Wissen und Denken als eindimensionales Konstrukt objektiv, differenziert, trennscharf, zuverlässig und fair messen lässt. Um diese zu beantworten, wird die klassische mit der probabilistischen Testtheorie kombiniert und die 1-PL-Rasch-Skalierung inkludiert. Die quantitative Evaluationerfolgte mit 739 Schüler*innen berufsbildender Schulen. Der Test kann zur effektiven Gestaltung von Maßnahmen der Entrepreneurship Education beitragen, um die weitreichenden Potenziale des Entrepreneurships besser als bisher auszuschöpfen.

  • av Portia James
    275,-

    In "Radical OBM," Portia James, Board Certified Behavior Analyst and Entrepreneur uses cutting-edge research and real-world examples to expose the deep-rooted biases that often hinder the growth and success of businesses owned by people of color. It explores how the principles of Organizational Behavior Management can be harnessed to dismantle these barriers, empowering entrepreneurs to excel in their respective industries."Radical OBM" provides practical guidance on data-based decision-making, performance management, and strategic process design. The book unveils strategies to design and implement effective organizational systems that address the specific challenges faced by business owners of color. Readers will gain valuable insights into how OBM can revolutionize their organizations from within.This book is a critical resource for business owners of color seeking to navigate the complexities of entrepreneurship with a strategic advantage. By embracing the principles of Radical OBM, these entrepreneurs can create inclusive and high-performing organizations that succeed financially and become catalysts for social change.Whether you're a seasoned business owner, a budding entrepreneur, or an ally in the journey towards equity and diversity, "Radical OBM" will empower you to leverage the power of organizational behavior management to drive sustainable success while championing a more inclusive and equitable business landscape within your industry. Prepare to embark on a transformative journey that celebrates diversity, amplifies voices, and paves the way for long-lasting change.

  • av Enahoro Imanatue
    195,-

    Are you struggling to balance your work and personal life while working from home? Do you find yourself constantly battling distractions and procrastination? Look no further! "Efficiency from Home: Mastering Time Management" is the ultimate guide to help you unlock your full potential and transform your productivity.Effective time management is more crucial than ever in today's fast-paced world. This comprehensive guide will provide practical strategies, proven techniques, and actionable tips to help you optimize your work-from-home routine and achieve a harmonious work-life balance.Discover how to:Create a productive and inspiring home office environmentSet clear goals and prioritize tasks for maximum efficiencyImplement powerful time management techniques to stay focused and organizedOvercome common distractions and maintain motivation throughout the dayLeverage technology and tools to streamline your workflow and boost productivityEstablish healthy boundaries between work and personal life to prevent burnoutWhether you're a seasoned remote worker or new to the world of telecommuting, entrepreneurship, and Mobilepreneurship, "Efficiency from Home: Mastering Time Management" is your go-to resource for mastering the art of working from home. Packed with real-life examples, expert insights, and practical advice, this book will empower you to take control of your time and achieve the work-life balance you've always desired.Don't let the challenges of working from home hold you back any longer. Today, grab your copy of "Efficiency from Home: Mastering Time Management" and unlock the secrets to a more productive, fulfilling, and balanced life!

  • av Matt Bird
    169

    Would you like to start a business or 'side hustle' to overcome the cost-of-living crisis? Only enterprise can create the jobs, opportunities and income needed to create lasting change as we wrestle with financial challenges. See God, the Bible and entrepreneurship in a fresh new way, enabling you to change your life and others through business.¿¿"The Great Entrepreneur is a motivational trigger for us all to discover our entrepreneurial gene." Dr Jules Dubowy, Thank God it's Monday"It takes God and grit to build a business! Matt Bird has both and in this excellent book he helps us to achieve greater impact." Sir Peter Vardy, The Vardy Foundation & Family Office"The Great Entrepreneur will motivate and inspire you to launch the business idea you've been dreaming about." Allie Amoroso, Rose Woman's Foundation

  • av David Leon
    179,-

    Ready to take your property investing to the next level? The Book on Property by David Leon is your no-nonsense guide to building a profitable property portfolio, no matter your level of experience. This book will give you the guts of property investing, and show you how to use innovative strategies that deliver big returns. Whether you're an active investor looking to build a property business, or a passive investor who wants a done-for-you portfolio, this book has everything you need to know to succeed."Yet again another great read by David Leon. Practical strategies explained clearly."Kevin Green, BBC Secret Millionaire & one of UK's largest private landlords.David Leon is an acclaimed international property investor and speaker with over two decades of experience in Australasia and Europe. He has trained thousands of people worldwide and shared his strategies on stage with Richard Branson, Tony Robbins, Grant Cardone, and Robert Kiyosaki.

  • av Kakoli Sen
    1 885

    This book is about the lack of inclusion in the startup ecosystem for women entrepreneurs in India as well as the world due to which the challenges they face and how we can create inclusive ecosystem for women as well as other marginalised sections of the society. The twelve chapters of the book address a wide range of areas such as how entrepreneurship education may help create higher entrepreneurial intentions and how mentoring can help these first-time entrepreneurs set up, manage, sustain, and scale their startup. The international chapter authors in this book have written from different parts of the world such as Israel, Germany etc. and shared the challenges women or people from other marginalized sections of the society such as People with Disabilities across the world face. Some of the authors have written about sustainable businesses such as Green startups and green finance, revival of age old crafts by way of Diversity and Inclusion, how Covid has impacted women entrepreneurs and others. The chapters also offer action points that government, policy makers, incubators, accelerators, investors, universities can take up and create an integrated and inclusive eco-system that will offer end to end solutions for creating entrepreneurial intention among people from all walks of the society irrespective of gender, age, social status, disabilities, caste or creed. Anyone who is interested in becoming an entrepreneur or wants to help others who have entrepreneurial intention should read this book and see how it could benefit them as well as where and how they could contribute. Any corporate with an aim to extend their CSR activities and support these startups could learn how some other corporates are doing this. Aspirational women entrepreneurs could read it and find support at the right places.

  • av Jin Chen
    1 419,-

    This book aims to answer the key question facing China in building an innovative country: What kind of indigenous innovation path with Chinese characteristics should be taken? This book conducts an in-depth analysis of the indigenous innovation path with Chinese characteristics from two dimensions: path evolution and level (enterprise, industry, region, and country). It puts forward the leading path of innovation with Chinese characteristics and also offers policy suggestions.

  • av Indrani Chakraborty
    1 765,-

    This book contributes to growing literature on the role of business groups in the development of corporate sector and contains perspectives from the Indian economy. It brings together an array of well-researched papers that provide a comprehensive understanding of evolution and nature of the Indian business groups, as well as various aspects of their functioning. All chapters are primarily empirical, use appropriate quantitative techniques and are strongly grounded in relevant theories. This fine combination of data, techniques and theories is expected to provide the reader with in-depth understanding of the complex structures and behaviour of firms affiliated to business groups. Readers interested in the Indian corporate sector, especially Indian business groups, will find the book useful.

  • av Sujana Adapa
    1 765,-

    Research in this book enhances the understanding of small and medium-sized businesses as a result of unprecedented challenges presented to them. It elaborates on how some small and medium-sized businesses not only survive, but also thrive amidst uncertainties, by embracing digital solutions or transformations. To achieve this, the book adopts mixed research methods, with a combination of case studies, secondary data analysis and primary data analysis (survey information and/or interviews). Tables and illustrations are also included to provide the reader with a holistic understanding of small and medium-sized businesses from different cultural contexts.

  • av Tulus T. H. Tambunan
    1 885

    This book discusses and provides empirical evidence of the importance of Micro, Small and Medium Enterprises (MSMEs) in achieving Sustainable Development Goals (SDGs) in a number of developing countries. In doing so, the book focuses on the contributions of MSMEs to national efforts, directly or indirectly, to achieve poverty reduction (Goal 1), zero hunger (Goal 2), good health and wellbeing (Goal 3), quality education (Goal 4), gender equality (Goal 5), clean water & sanitation (Goal 6), income distribution (Goal 10), and sustainable cities & communities (Goal 11). The book consists of chapters discussing evidence on these particular topics based on research from various countries including Indonesia, India, Sri Lanka, Nepal and Malaysia.

  • av Vanessa Ratten
    1 765,-

    This book explores how the COVID-19 pandemic has changed entrepreneurial business practices and policies. The role of digitalization and de-internationalisation as part of entrepreneurial business thinking is discussed in this book as a way of keeping track with new research avenues. Due to the fundamental way the COVID-19 pandemic shocked and surprised entrepreneurs, it becomes important to develop new business patterns. The discussion in this book centres on the question: how has business practices changed in the post-COVID-19 era and what needs to be learnt? Each chapter in this edited book presents a different way to understand these changes and make sense of alterations in the global business environment, thereby ensuring that business academics, policy makers and practitioners are kept abreast of changes. Whilst there have been books on the COVID-19 pandemic, this book goes a step further by presenting new research into the post-COVID-19 pandemic era that is of a recent nature. This means it is amongst the first edited book to focus on patterns in terms of business marketing and management that have an entrepreneurial nature. This is helpful to gain a better nuanced and detailed understanding about the implications that are ongoing and future orientated arising from the COVID-19 pandemic.

  • av Zhizhuan Business Research Institute
    2 019

    This book aims to build a framework for understanding how to achieve new business growth through digital intelligence. It reveals the driving force and commercial logic behind the technology upgrade and transformation for enterprises, analyzes how to improve enterprises' branding, product, distribution channel, marketing, logistics, and organization under the new context, and studies the successful cases in digital intelligence of 6 Chinese enterprises. For business school students, researchers, managers, and practitioners, it is helpful to build an overview and understanding on strategy level as well as practice level.

  • av Louis Jacques Filion
    1 159,-

    What does it mean to innovate? What skills are needed? What thought processes are involved? Answers to these questions can be found in the real-life stories of Agents of Innovation.Louis Jacques Filion and chapter co-authors Rico J. Baldegger, Candido Borges, Fernando Dolabela, Joëlle Hafsi and Francine Richer, present six fascinating case histories of three different types of agents of innovation: entrepreneurs, who create new products or services, facilitators, or process innovators, who help entrepreneurs to develop their enterprises, and intrapreneurs, who innovate within the organizations that employ them. In the second part of Agents of Innovation, a set of exercises guide readers as they develop their own innovative thinking process.Valuable to researchers, students, and those about to branch out into the world of business, Agents of Innovation informs many different disciplines, and in particular strategy - the sister discipline of entrepreneurship as far as the implementation of innovation is concerned.

  •  
    339,-

    (FULL COLOR VERSION) Six simple words. One short phrase. Yet the meaning behind this saying, if you live by it, will change your life. Never Quit on a Bad Day(TM) The Never Quit on a Bad Day(TM) book series will inspire you to push through tough days. Everyone faces frustrating moments and days. The people in this book series also encountered challenges and struggles, but they didn't quit. You'll read about some of the bad moments, days, and seasons thriving business leaders, couples, athletes, and entrepreneurs have persevered through to get to where they are now, which can help you learn how to keep going on your challenging days. This book won't just to inspire you to keep going on the difficult days, it will also give you tools, ideas, and tips to help you push through those tough days, and remind you just how resilient you really are! Are you ready to "Never Quit on a Bad Day(TM)"?

  • av Kerrie Fitzgerald
    235,-

    Customer Obsession: The Secret to Creating Loyal and Brand-Obsessed Customers for Your E-Commerce Business" is a game-changing roadmap that unravels the hidden strategies behind building an army of loyal customers who not only adore your brand but become its vocal advocates. With topics ranging from customer obsession to creating a cult-like brand, this book is your ultimate guide to revolutionizing your e-commerce business.Discover the essence of customer obsession in the opening chapters as you gain a deep understanding of its transformative power. Learn why your first 100 customers hold the key to unlocking exponential growth and how you can leverage their influence to attract more customers.In the quest to surpass even the mighty Amazon, explore the one key way you can outshine them through a superior customer experience. Uncover the secrets to creating unforgettable moments that leave an indelible mark on your customers, and master the art of exceptional customer service to keep them delighted and coming back for more.Build a vibrant community that fosters customer engagement and brand loyalty, and unravel the secrets to customer retention. Finally, embrace the opportunity to create a cult-like brand that commands unparalleled devotion.It's time to unlock the secret to customer obsession and witness your e-commerce business thrive as customers shout your name from the rooftops, ensuring repeat purchases and unparalleled success. Your journey to a brand-obsessed customer base starts today.

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