Företagande

This book is the result of a study carried out on the Emotional Intelligence skills of nurses in the workplace. Reflecting and writing about the development of emotional competencies in nursing professionals recognizes the importance of the alliance between the disciplines of Nursing, Psychology and Human Resources Management. This text is divided into three parts. In the first part, a brief theoretical exposition is given, where we hope to provide a general understanding of what Emotional Intelligence is and the concepts associated with it, as well as presenting a measuring instrument. The second part summarizes the study carried out in an EPE Hospital in the north of Portugal, where you will find: the assumptions that underpinned the study; the methodological options; the development of the research and an Emotional Intelligence profile that corresponds to the perception of the nurses studied regarding their abilities. Finally, the contributions of this construct to the professional nursing context are presented, in terms of management, training and for the nurses themselves.

A study of private hospitals in Brazil - The challenge of rising healthcare costs contributes to problems of access and quality in medical and hospital services. Hospitals are currently constantly striving to improve their performance. Innovativeness, also known as innovation capacity, has been highlighted as an important ally in this mission. Achieving these objectives requires precise analysis and planning. The aim of this study was to find out whether the perception of innovativeness among managers of private hospitals in Brazil is related to the performance of these healthcare organisations. These results made it possible to reflect on managerial aspects that are essential for improving performance in these organisations, especially in relation to technical efficiency and organisational innovativeness (OI) and perceived innovativeness of the firm (PFI), in order to improve the desired health outcomes for the population.

Za proshedshie desqtiletiq Kitaj stal wazhnejshim äkonomicheskim partnerom Afriki. Ne tol'ko kitajsko-afrikanskaq torgowlq wyrosla w 20 raz, no i kitajskie inwesticii uwelichilis' wo mnogo raz. Takim obrazom, uchastie Kitaq w delah Afriki gorazdo shire i raznoobraznee, chem predpolagalos' w predyduschih issledowaniqh. Bolee 10 000 kitajskih kompanij rabotaüt na kontinente. Jeto prisutstwie wnosit znachitel'nyj wklad w dinamichnoe razwitie afrikanskoj äkonomiki, sozdawaq nowye rabochie mesta i peredawaq znaniq i tehnologii. Vyhodq za ramki predubezhdenij, dannoe issledowanie proliwaet nowyj swet na perspektiwy kitajsko-afrikanskogo partnerstwa, protiwopostawlqq ih nekotorym priblizitel'nym ocenkam, kotorye do sih por byli orientirom wo mnogih oficial'nyh i äkonomicheskih krugah. Ispol'zuq podhod, osnowannyj na izuchenii konkretnyh primerow, dannoe issledowanie rassmatriwaet woprosy i problemy, s kotorymi stalkiwaütsq kitajskie kompanii, otkrywaüschie swoi predpriqtiq w Afrike, i te, kto planiruet äto sdelat'.

l¿Evaluation Environnementale Stratégique examine les opportunités et les risques associé à l¿exploration et à l¿exploitation pétrolière dans le Rif Albertine, une région des Grands Lacs Africains suscitant le plus d¿intérêt depuis la découverte de réserves importantes en Ouganda en 2006. La particularité de cette région est que toutes les réserves de pétrole et de gaz, connues et présumées se trouvent à cheval des frontières de la RDC avec ses voisins de l¿Est à savoir l¿Ouganda, le Rwanda, le Burundi et la Tanzanie. Ce phénomène ouvre des possibilités inédites de coopération transfrontalière, mais comporte aussi des risques majeurs de conflits transfrontaliers si des stratégies préventives ne sont pas initiées par les parties prenantes et leurs partenaires pour les juguler. Alors que l¿Ouganda est dans sa phase d¿exploitation de la ressource depuis 2012, en RDC, aucun gisement n¿a encore été exploité. Le potentiel peut s¿avérer équivalent car le côté ouest du rift est un ''miroir'' de la géologie, de la source et des roches réservoirs du côté oriental et les deux pays partagent la ressource au Lac Albert. par conséquent ce mémoire propose des solutions de management stratégique.

"Profit Pillars outlines step-by-step guidance in response to these questions so even the most creative and visionary online business owners can learn how to better manage the flow of money in and out of their businesses"--

Don't get left behind in the past-embrace the future of business networking and unlock the $150,000 method for success!

A book for future, past, and present Shopkeepers (and the people who love them).After five years of owning, operating, and closing her dream store, Ana Maria realized that opening for business also means opening up to personal growth.OPEN dives into the practical elements of building and operating a retail store while squarely focusing on the Shopkeeper behind it. Blending memoir and keen observations, author Ana Maria Muñoz shares her Shopkeeper Journey while encouraging readers to dig into their "Personal Backroom" and take Personal Inventory to identify what makes them tick, dim, glow, and burn out.OPEN is filled with hands-on insights, vulnerable personal stories, and reflections to inspire present and future Shopkeepers to take action, build a better launch, grow their store, and evolve with their Shopkeeper Dream.This book is less how-to build and more how-to be:- Dig deep into your vision for your personal life and store so you can choose the right path for both.- Identify the metrics for success that will be your guide as you drive your business more effectively to bring your vision to life.- Enjoy the journey and experience your time as a Shopkeeper with more ease and delight while serving your community.While focused on Shopkeepers, the overarching themes are universal for any entrepreneur, small business owner, and anyone who desires to live the YES out of life.Whether you want to launch your dream store, operate your current brick-and-mortar with less friction and more bliss, move on to a new adventure, or get a Shopkeeper's point of view, OPEN will reveal a world of considerations and possibilities.

Cogliamo l'occasione per presentare questo libro intitolato "Supply Chain and Logistics Management". L'obiettivo di questo libro è quello di presentare la materia in modo semplice e conciso. Il libro ha caratteristiche uniche. Presenta l'argomento in modo molto semplice e lucido per una comprensione facile e completa dei concetti di base, delle sue complessità, delle procedure e delle pratiche. Questo libro aiuterà i lettori ad avere una visione più ampia della gestione della supply chain e della logistica. Il linguaggio utilizzato in questo libro è semplice e aiuterà gli studenti a migliorare il loro vocabolario di termini tecnici e a comprendere le informazioni in modo migliore e più felice.

Embark on the transformative journey of entrepreneurship with 'Unleash Your Hustle: A Step-by-Step Guide to Starting and Growing Your Online Business.' This definitive ebook is designed to inspire, guide, and empower aspiring entrepreneurs to turn their business dreams into reality. From cultivating a success-driven mindset to mastering the art of digital marketing, this guide lays out the essential steps to launch and expand your online venture.Discover how to identify profitable niches that align with your passions, develop compelling products or services, and create a powerful online presence that captivates your target audience. With expert insights into sales strategies, conversion optimization, and business scaling, 'Unleash Your Hustle' equips you with the knowledge to navigate the challenges of the digital marketplace confidently.Featuring real-world success stories, practical exercises, and actionable advice, this ebook is a treasure trove of wisdom for anyone ready to embark on a lucrative entrepreneurial path. Whether you're starting from scratch or looking to grow your online business, 'Unleash Your Hustle' offers the tools and motivation to achieve success in the competitive digital arena. Start your journey today and unlock the potential of your online business.

Discover the Counterintuitive Secrets of Outliers in the Corporate WorldImagine peeling back the layers of misconception surrounding success and finding a hidden trove of wisdom that turns conventional achievement on its head. "It's All Bullsh*t: Why C's Capture the Corner Office" introduces you to the unspoken truths of a flawed notion that so many of us were brought up to believe: that academic excellence is the solitary path to success.Embark on a journey with a provocative exploration into The Myth of Meritocracy where traditional education and market realities clash, uncovering how the skills that brought A's on report cards often fail to translate into real-world triumphs. Learn from the narratives of C-students who defied expectations not by sticking to the script but by rewriting it entirely to capture those coveted C-suite positions.Dive into the Entrepreneurial Spirit of innovators and moguls who valued creativity over correctness, and gain essential insights into the Financial Education for the Aspiring Mogul that school never taught you. Embrace the financial acumen required to build wealth and understand why saving alone isn't the golden ticket.Through riveting Real-Life Success Stories and a critical examination of the Structural Flaws in the Education System, this book presents a compelling argument for the value of adaptability, networking, and personal development-tools that are often undervalued yet crucial for those who aim to break the mold and forge their destiny.Arm yourself with the wisdom of The Power of Adaptability and the finesse of Leverage and Negotiation Tactics, as this insightful guide unveils the roadmap to sculpting a future where you are the architect of your own achievements. Finally, with dedicated resources and exercises, equip yourself to craft a unique and personally fulfilling path to success.Step into a world where Crafting Your Own Path to Success isn't just possible-it's necessary. It's time to turn the page on outdated scripts and discover the real secrets to claiming your space in the corner office.

What Lies Between You and The Good Life? There's a myth that the entrepreneur can flourish in either life or business. The "Lie of the Either/Or" claims you cannot achieve both. The sad reality is that many entrepreneurs fall victim to this lie, believing the only way to succeed is to suffer. Author Aaron Marcum can relate. In his past entrepreneurial journey, he found himself borrowing $100 to attend a family reunion and sleeping under a desk, to maintain the hustle. Married with six kids, he'd pop home for a quick dinner and dash back to the office to work until the early morning. Overwhelmed and exhausted, his body and brain told him something had to change. Life and business transformed for Aaron when he discovered the field of positive psychology and later developed these eight laws designed to help entrepreneurs accelerate financial freedom while creating the good life. 1. Your guiding truths illuminate your way.2. You believe in creating a better way and a bigger world. 3. What you feel called to create fuels your staying power. 4. The strength of your relationships often mirrors the success of your business.5. Your future is brighter than what you can see and feel. 6. Ultimate performance flows from your unconscious choices. 7. The energy you carry, carries you. 8. The good life you desire is your responsibility to create. Today Aaron helps humbly confident entrepreneurs transform their personal and professional lives, through his powerful Breakaway Accelerator Program, Keynotes, and Breakaway workshops. It's time to flourish - starting today.

Innovation und Nachhaltigkeit - lediglich zwei Buzzwords oder eine Symbiose? Digitalisierung und die Nutzung neuer Technologien wie Künstliche Intelligenz bieten Chancen für innovative Geschäftsmodelle sowie neuartige Produkte und Dienstleistungen. Während neue technologiegetriebene Potentiale realisiert werden, stellt sich zunehmend die Frage nach der Nachhaltigkeit von Innovationen. Welche sozialen, ökologischen und wirtschaftlichen Implikationen bringen sie mit sich? Wie wirken Innovation und Nachhaltigkeit zusammen und gibt es ein gegenseitiges Treiben?Dieses Buch beleuchtet die Interdependenz von Innovation und Nachhaltigkeit in ihrer Vielfalt. Dabei werden Anwendungsszenarien und Implikationen aus verschiedenen Branchen und Industrien erläutert und unmittelbare und mittelbare Einflüsse von Innovation auf die Gesellschaft, Unternehmen und Politik diskutiert. Das Werk richtet sich an Entscheider in Unternehmen, Studierende, Dozierende und alle, die sich ein Bild überdie vielfältigen Implikationen und Zusammenhänge von zukunftsweisenden Innovationen und Technologien und damit verbundene Nachhaltigkeitsaspekte machen wollen.Der Inhalt Unternehmensstrategien für nachhaltigen Erfolg Innovationsmanagement für eine nachhaltige Entwicklung Nachhaltige Mobilität und Verkehrsgestaltung Umweltgerechte InnovationenDie Herausgeber*innenDr. Markus Bodemann ist Nachhaltigkeitsbeauftragter beim Landesrechenzentrum IT.NRW und Lehrbeauftragter an der FOM für KI und IT.Dr. Vanessa Just ist Gründerin und CEO der juS.TECH AG, einem wachsenden Start-up und Unternehmensverbund für Nachhaltigkeit in der Digitalisierung.Dr. Annemarie Paul leitet ein Data Science Team mit Fokus Preissetzung und berät Unternehmen zu Datenstrategien sowie zur Implementierung nachhaltiger und nutzerzentrierter KI.Jasmin Weber beschäftigt sich neben ihrer Tätigkeit bei einem der Big Four-Unternehmen mit datengetriebenem Innovationsmanagement.

Tired of the same old hustle-culture business advice that feels more like a monologue than a conversation? Dive into "Read The Room," a refreshing guide that marries the ancient wisdom of tarot with the modern challenges of entrepreneurship. Tailored specifically for the fierce female business owner, this book offers a unique lens to view your business landscape, helping you navigate decisions with intuition, insight, and a touch of mystique.Whether you're a seasoned entrepreneur or just starting your journey, this guide is your trusty companion. With wit, warmth, and a sprinkle of magic, "Read The Room" empowers you to harness the cards' energy, make confident business choices, and truly own your entrepreneurial narrative. It's time to shuffle the deck and let the cards guide your next business move!

"Pivot to Success: Transforming Marketing Missteps into Milestones" is a beacon for entrepreneurs eager to transform marketing missteps into milestones. In this insightful book, you'll discover how to navigate the complex world of marketing, learning from some of the most common mistakes, and how to pivot those to propel your business forward.Vicky Wu, a marketing maestro with over 30 years of experience, shares her profound insights and strategies. Her guidance has been instrumental in steering numerous businesses towards success. This book isn't just a compilation of tactics; it's a deep dive into the essence of effective marketing.Unveiling Marketing PitfallsThe book begins by exploring the several critical spots of marketing where many entrepreneurs lose their way. Vicky identifies common pitfalls, from the allure of one-size-fits-all solutions to the perils of DIY marketing, and shows you how to navigate these challenges.Beware the FakexpertsDiscover the world of "Fakexperts" - those who claim expertise without the necessary experience or results. Learn to spot these red flags and understand the cost of misplaced trust. Vicky provides practical advice on how to discern true expertise in the digital age.Real-Life Case StudiesExperience the power of learning through real-life examples. Vicky shares case studies from her extensive career, offering insights into both cautionary tales and the successful strategies that helped the entrepreneur change course. These stories bring to life the principles discussed, showing you their application in the real world.Interactive and Practical Guidance"Pivot to Success" is more than a read; it's an interactive guide. It includes questions, exercises and worksheets to help you apply the concepts to your own business. This hands-on approach ensures that you can implement what you learn, making the book a valuable tool in your entrepreneurial journey.For Every EntrepreneurWhether you're just starting out or looking to refine your marketing strategy, this book is for you. Vicky's approach is tailored to entrepreneurs at all stages, providing wisdom that is both timeless and timely.Embark on this journey with "Pivot to Success" and transform your marketing approach from a stumbling block into a stepping stone towards your business goals. This book is your roadmap to marketing mastery, helping you avoid common mistakes and build a strategy that resonates with your unique business identity.Avoiding the trap of "one-size-fits-all" marketing strategiesNavigating the complexities of digital marketing in a rapidly evolving landscapeUnderstanding the dangers of relying on unverified "experts" and misleading adviceLearning from real-world examples of marketing successes and failuresDeveloping a marketing strategy that aligns with your unique business goalsIdentifying and leveraging your business's unique selling pointsCreating a marketing plan that is both sustainable and effectiveUnderstanding the importance of diversifying marketing effortsRecognizing the signs of when to pivot your marketing strategyImplementing practical steps to recover from past marketing missteps

Embark on a transformative journey with "The Entrepreneurial Mindset," a comprehensive guide crafted for both aspiring and seasoned entrepreneurs. This book is not just a manual; it's a navigator for the uncharted waters of entrepreneurship. Written with the conviction that business success is achievable for all, it provides a roadmap for navigating the multifaceted world of entrepreneurship.From the foundational concepts of entrepreneurship in Chapter 1 to the critical aspects of Social Responsibility and Ethical Entrepreneurship in Chapter 12, each chapter is a deep dive into the essential elements of building and sustaining a successful business. The book covers crucial topics such as Vision and Goal Setting, Innovation and Creativity, Financial Acumen, and much more, offering practical insights and strategies that are both engaging and enlightening.With real-world case studies, practical exercises, and a wealth of resources and tools, "The Entrepreneurial Mindset" is not just a read; it's an interactive experience. It brings to light the challenges and triumphs of entrepreneurship, encouraging readers to embrace the journey with resilience and adaptability.This book is a celebration of entrepreneurial spirit, a tribute to the bold and the brave who dare to dream and do. Whether you're standing at the precipice of your entrepreneurial voyage or steering through the high seas of business growth, "The Entrepreneurial Mindset" equips you with the tools, knowledge, and inspiration to thrive in the dynamic world of entrepreneurship.Step into these pages and discover the entrepreneur in you. Transform your ideas into action, challenges into opportunities, and dreams into reality. "The Entrepreneurial Mindset" is more than a guide; it's your companion on the exhilarating path to entrepreneurial success.

Tired of fleeting trends and overnight sensations?Crave timeless principles to unlock the doors to lasting business success? Then "Entrepreneurial Commandments: Strategies for Success" is your ultimate guide.Forget dusty platitudes. This book digs deep, unearthing fundamental truths that have propelled even the most audacious ideas into empires. We'll decode the DNA of thriving businesses, dissecting the practices and philosophies that fuel success across industries and economic climates.Prepare to be: Engaged: Dive into the minds of successful entrepreneurs, uncovering the common threads that weave their stories of triumph.Challenged: Question your assumptions and embrace actionable strategies you can adapt to your unique venture.Empowered: Gain the confidence and clarity to navigate challenges and emerge victorious.This is your entrepreneurial Rosetta Stone. Each chapter acts as a commandment, etched in the bedrock of business excellence. From visionary leadership to strategic innovation, cultivate the mindset, strategies, and practices that distinguish the exceptional from the ordinary.Whether you're a seasoned mogul or an aspiring go-getter, this book is your indispensable guide. It's: A blueprint for success: From the seed of an idea to a thriving enterprise, unfold the proven path to entrepreneurial achievement.A manifesto for dreamers: Embrace the transformative power of these commandments and witness their profound impact on your journey.A source of inspiration, empowerment, and practical guidance: Join the league of visionary entrepreneurs who have harnessed these principles to shape industries, create legacies, and leave their mark on the world.The journey to entrepreneurial success begins here. Immerse yourself in the "Entrepreneurial Commandments" and let the transformative odyssey unfold.

Unlock the secrets to launching and scaling your startup or side hustle with "Business Mastery for Startups and Side Hustlers" by Anthony Lindsay CeReR, CeMaP. This essential guide offers practical advice, real-world examples, and actionable strategies to help you navigate the complexities of entrepreneurship. Whether you're planning, launching, or running a business on a budget, this book provides the tools and insights needed to achieve business success. Discover how to create a solid business plan, identify your target audience, master branding, and leverage digital marketing to grow your business. Anthony Lindsay's expert guidance and firsthand experience will inspire and empower you to turn your business dreams into reality.

"Strategic Startup Success: A Guide to Launching and Scaling Your Business" is your essential companion for navigating the intricate path of entrepreneurial triumph. Whether you're a novice or a seasoned entrepreneur, this comprehensive guide provides a roadmap to not only successfully launch but strategically scale your business. Learn the secrets of a successful startup launch, from transforming innovative ideas into actionable plans to identifying your target audience and crafting a compelling value proposition. Delve into the art of strategic planning, discovering how to set achievable goals, create a sustainable growth model, and adapt to evolving market trends. Uncover the latest marketing techniques designed for startups, including building a powerful online presence and establishing a memorable brand identity. Navigate the financial challenges with insights on budgeting, fundraising, and cash flow management, ensuring informed decisions for sustainable growth. Explore the intricacies of building and leading a high-performing team, from hiring the right talent to fostering a positive company culture. The guide extends its reach to scaling strategies for long-term growth, preparing your business for the future through expansion, entering new markets, and maintaining a competitive edge. "Strategic Startup Success" is more than just a guide; it's your strategic advantage in the competitive startup landscape. Whether you're in the ideation phase or ready to scale, equip yourself with the knowledge and tools needed to position your startup for enduring success. Launch your entrepreneurial journey with confidence and chart a course towards strategic startup success today.

Success Blueprint" is a masterclass in professional evolution, tailored for the woman who is ready to sculpt her future in the world of business. With over two decades of experience, Dr. Miller serves as your guide, offering a powerful mix of mentorship and actionable strategies that will equip you with the skills to excel as a leader, innovator, and entrepreneur.Within these pages lies a transformative approach to career growth, emphasizing strengths, engagement, and personal branding. Dr. Miller's insightful exercises and real-world examples will empower you to navigate your professional journey with confidence. Whether you're stepping into the corporate arena or pivoting to a new industry, "Success Blueprint" is your essential companion for success in the ever-evolving business landscape.Step into your power. Craft your journey. Define your success.

Side Hustle and Passive Income: The Ultimate Guide to Building Wealth and Financial Independence Are you tired of living paycheck to paycheck? Do you dream of escaping the 9-5 grind and achieving financial freedom? Look no further than Side Hustle and Passive Income, the definitive roadmap to creating multiple streams of income and building a life of abundance. In this comprehensive guide, you will learn the ins and outs of starting and growing a successful side hustle, from crafting a winning business idea to marketing and scaling your venture. Discover the most effective strategies for generating passive income, including investing, real estate, and digital assets, and learn how to make your money work for you. Packed with practical advice, real-life success stories, and actionable steps, this book is your ticket to breaking free from financial stress and creating a life of wealth and abundance. Whether you're a seasoned entrepreneur or just starting out, Side Hustle and Passive Income is your key to unlocking the door to financial independence and living the life you've always desired.

A Strategic Guide for F&B Managers and Chefs to Master Menu Engineering and Elevate Profitability in the High-Risk, Small Margin Realm of Hotel Restaurants.

"500+ AI Prompts for Business" is a groundbreaking compilation crafted by the Bald and Bonkers Network Academy, a subsidiary of Bald and Bonkers Network LLC, dedicated to empowering entrepreneurs and business owners with the tools necessary to navigate the complexities of today's business landscape. In this comprehensive toolkit, entrepreneurs will discover a treasure trove of AI-driven prompts meticulously curated to foster innovation, streamline operations, and drive sustainable growth. From strategic planning and marketing to customer engagement and beyond, each prompt is designed to inspire creativity, stimulate strategic thinking, and deliver actionable insights.Drawing upon the latest advancements in AI technology and industry best practices, this book serves as an indispensable companion for entrepreneurs at every stage of their journey. Whether you're a seasoned business leader seeking to optimize existing processes or a budding startup owner striving to gain a competitive edge, "500+ AI Prompts for Business" offers practical guidance and expert advice to help you achieve your business goals.Through this transformative journey, readers will learn to harness the power of AI to revolutionize their approach to business, unlocking untapped potential and redefining the future of entrepreneurship. Join the Bald and Bonkers Network Academy on this exhilarating adventure and embark on a path towards entrepreneurial excellence.Are you ready to transform your business? Dive into "500+ AI Prompts for Business" and unlock the keys to success in the digital age.

Are you a faith-driven entrepreneur with a vision to launch a business venture that not only thrives but also aligns with your spiritual principles? Look no further than "The Next Seven Days." This comprehensive field guide is meticulously crafted to walk you through a detailed process of turning your entrepreneurial dreams into reality, all while staying rooted in your faith.In "The Next Seven Days," Jeremy Gaston provides invaluable insights, practical strategies, and actionable steps to empower faith-based entrepreneurs like yourself to embark on the journey of building wildly successful business ventures. Drawing from personal experiences, timeless principles, and real-world examples, this book serves as your trusted companion as you navigate the intricate landscape of entrepreneurship with unwavering faith as your guide.From defining your vision and crafting a mission statement to developing a robust business plan and executing effective marketing strategies, each chapter of "The Next Seven Days" is meticulously designed to equip you with the tools and mindset necessary to thrive in the competitive business world while staying true to your beliefs.Whether you're a seasoned entrepreneur seeking to infuse your business with renewed purpose or a budding visionary ready to take the first step towards your dreams, "The Next Seven Days" offers a roadmap that transcends conventional wisdom, inviting you to embark on a transformative journey of faith, entrepreneurship, and success.

Après tout, c'est le consommateur qui décidera du succès de votre entreprise, n'est-ce pas ?Que vous soyez un professionnel du marketing, un entrepreneur, ou simplement curieux de découvrir les secrets des grandes marques pour concevoir des solutions mémorables, ce livre est un guide pour la création et l'utilisation du persona-archétype. Il vous dévoile comment cette approche peut vous aider à développer une compréhension approfondie, susciter l'intérêt et cultiver l'empathie envers votre consommateur type. Favorisant une synergie au sein de vos équipes et une culture orientée client, elle vous permettra de mettre en oeuvre des initiatives marketing et des décisions d'entreprise judicieuses pour des résultats positifs et durables.Le persona en marketing va bien au-delà d'une simple création de profil. Ce livre, écrit par l'experte en marketing Marie-Elyse Forget, M.Sc. et préfacé par l'autrice Marie Eve Gosemick, propose une exploration des meilleures pratiques et des pièges à éviter dans l'utilisation de la méthode du persona en marketing. Il vous guide vers une approche marketing centrée sur l'humain, harmonisant créativité et pertinence. Marie Eve Gosemick, diplômée de la Schulich School of Business et de HEC Montréal, souligne l'importance de trouver le juste équilibre entre intuition et données pour contrer la myopie du marketing.Vous avez probablement déjà entendu parler du persona dans le monde du marketing. Il est devenu une pratique courante et une référence en matière de stratégie marketing, bien que parfois controversé en raison de son utilisation maladroite, souvent marquée par des stéréotypes et des clichés. Cependant, correctement mise en oeuvre, cette méthode peut devenir un atout précieux pour votre stratégie marketing. Vous découvrirez un plan de travail téléchargeable pour créer et utiliser votre persona en marketing, ainsi que: Une philosophie du marketing humain mettant en lumière le rôle du persona dans une stratégie marketing.Un examen des motivations sous-jacentes à l'utilisation de cette méthode, avec une mise en garde contre les pièges tels les stéréotypes, généralisations et les biais cognitifs.Un cadre de recherche pour guider votre intuition tout en préservant la créativité et vous permettant de ne pas vous limiter à la donnée.Un retour aux concepts fondamentaux de la segmentation et du ciblage en marketing pour déterminer le nombre optimal de personae à créer.Des stratégies pour identifier des insights pertinents et maximiser vos chances de succès.Un guide pour créer le squelette du persona en utilisant les informations collectées.Diverses méthodes de remue-méninges et de stimulation de la créativité pour donner vie à votre persona.Des conseils pour présenter votre persona archétype de manière percutante à votre entreprise ou à d'autres parties prenantes.L'exploration de divers contextes où vous pouvez exploiter le persona archétype.Un guide pour mettre en place des mesures de contrôle, des KPI et des tests A/B pour garantir sa performance.Des stratégies pour intégrer le persona à votre culture d'entreprise et maintenir une culture axée sur l'humain.L'exploration d'autres applications du persona dans le marketing, notamment son utilisation pour l'anti-persona et pour représenter la marque.Plongez dans cet ouvrage pour transformer votre approche marketing et atteindre des résultats durables, centrés sur l'humain.

With the forever-changing landscape of business and life in general, "10 Things Every Business Owner Should Do" was written as a tool to stay relevant and successful as you navigate the entrepreneurial mountain. By staying at the forefront of your business and applying the wisdom keys provided within this book, you can adapt to remain relevant in this ever-evolving landscape.

★ ★ Get Funding for Your New Beverage Business, Develop a Winning Business Model with Formulation, Marketing, Sales, & Distribution Start a New Beverage Business★★ Discover The Industry-Shaking New Way To Skyrocket A Beverage Business ★★ Launch or Build Your Beverage Venture With Expert AdviceDive into a dynamic world of beverage entrepreneurship where traditional rules are rewritten! In this enlightening guide, you'll explore the exciting realm of online sales, social media buzz, and direct consumer engagement, reaching beyond the confines of convenience stores to platforms like Amazon, TikTok, and Meta. Discover how small-scale beginnings, starting with just one pallet, reshape the industry. "The post-COVID era has revolutionized the beverage supply chain, sales, and distribution, creating unprecedented opportunities."For the savvy entrepreneur, this means the ability to connect directly with your ideal customers in a post COVID world. �� The new beverage business world includes online sales, social media promotion, and finding your consumers not only in a convenience store but on Amazon, TikTok, or Meta. Beverage development also changed; gone are the days of ordering five truckloads; in exchange, beverage entrepreneurs can start with one pallet.Topics Covered Include: ✔ How to Start Your Business✔ Beverage Development✔ Beverage Marketing✔ Beverage e-Distribution✔ Beverage Formulation✔ Entrepreneurship Mind-Set✔ Beverage Packaging✔ Beverage Sales✔ Beverage Distribution✔ Beverage Business Funding✔ Beverage Online MarketingWhat's New in The Third Edition?How to leverage social media to sell more drinksSell online, including your store, social media, and AmazonBeverage development and contract manufacturingSmall batch white label and private-label beverage productionPost-COVID opportunities and how to take advantage of themThree Major Parts to Build Your Beverage Empire: Part One covers the beverage industry and gives you the CEO overview, cutting your beverage biz learning curve in half.Part Two is a step-by-step guide on beverage development, including formulation and production.Part Three is dedicated to marketing, sales, and distribution to distributors, retailers, and consumers.

I am so happy to share my entrepreneur journey with you. I wrote this book to show you how to become a successful entrepreneur. Some people are destined to be an entrepreneur, but are you successful and winning at it? This book is for you to learn from my journey. So, take some time out of your busy schedule and treat yourself to some Lakita T. Sharpe's wisdom.

For entrepreneurs in the creative fields, decision making is both a necessity and an art. Applying creativity to strategic decisions requires skills developed over time. This textbook provides arts entrepreneurship students a series of case studies centering on decision-making models applicable to launching and sustaining arts businesses.Each case set in the book focuses on a particular arts entrepreneur within the context of a range of creative businesses, from performance to videography. To facilitate classroom adoption, the authors provide expert guidance on getting the most from case-study-based learning. Additional features include insights into the key decision-making models in each case, analysis by a leader in the arts entrepreneurship education field on the factors forcing a decision, and a broad view on the arts ecologies surrounding each example.Suitable for students in arts management programs as well, this book introduces readers to case-based learning via practical examples that give students insight into strategic decision-making in the creative industries.Extensive teaching notes are available for instructors. To gain access, visit www.routledge.com/ 9781032539584.