Get your idea off the ground.You've got a great idea that will increase revenue or boost productivity-but how do you get the buy-in you need to make it happen? By building a business case that clearly shows your idea's value. That's not always easy: Maybe you're not sure what kind of data your stakeholders will trust. Or perhaps you're intimidated by number crunching.The HBR Guide to Building Your Business Case, written by project management expert Raymond Sheen, gives you the guidance and tools you need to make a strong case. You'll learn how to:Spell out the business need for your ideaAlign your case with strategic goalsBuild the right team to shape and test your ideaCalculate the return on investmentAnalyze risks and opportunitiesPresent your case to stakeholders
This classic medium, first popularised by Freud and, more recently, by Oliver Sacks and Yalom himself, provides a fascinating insight into the human condition and our search for happiness. Contains six absorbing case studies which reveal the intricacies our psychological landscapes. Provides a fascinating insight into the human condition and our search for happiness. Explores the unique dynamic of the relationship between therapist and client. Absorbing and deeply thoughtful, Momma and the Meaning of Life is a work of rare insight and imagination.
All good marketing is local. Global companies know this and are going glocal.There is also a trend towards the Internet of Everything, which revolutionizes the whole marketing discipline. Svend Hollensen has captured all the latest trends very well with the new cases in his seventh edition of Global Marketing.Philip Kotler, S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University In this era of increased globalisation, if theres one textbook that todays students and tomorrows marketers need to read, its Svend Hollensens world renowned text. For over fifteen years Global Marketing has been the definitive, truly international guide to marketing. During that time, borders have become ever more transient and this book more central to the work of marketers all around the world. Now into its seventh edition, Global Marketing continues to be the most up-to-date and thorough text of its kind, with cutting-edge case studies and a focus on the impact of new technologies and perspectives on international marketing. This seventh edition expands on a number of new topics, including: shared economy solutions, social media, e-services and smartwatch app marketing, as well as many more.It is ideal for undergraduate and postgraduate students studying international marketing, and for any practitioners who want to take their global marketing strategies to the next level. The world today truly is flat, and a sound global perspective is an absolute must for all students. Svend Hollensen's Global Marketing provides a thorough and comprehensive treatment that delivers on this need.Michael R. Solomon, Professor of Marketing, Haub School of Business, Saint Joseph's University, USA, and Professor of Consumer Behaviour, University of Manchester, UK The best textbook on global marketing I have come across! The case studies, many of them available online, provide an excellent basis for class discussion.Elisabeth Gtze, Vienna University of Economics and Business Excellent level of detail in each chapter to support learning around strategic global marketing decisions. The video case studies are a huge bonus and really help to bring the subject alive. Giovanna Battiston, Senior Lecturer in Marketing, Sheffield Hallam University Key Features include: A clear part structure, organised around the five main decisions that marketing people in companies face in connection to the global marketing process End of part and end of chapter case studies helping students to understand how the theory relates to real world application Video case studies (available at www.pearsoned.co.uk/hollensen), showing how practitioners are using Global Marketing in their work About the author Svend Hollensen is Associate Professor of International Marketing at the University of Southern Denmark and has worked as a marketing consultant for several international companies and organizations. As well as this book, he is the author of other Pearson texts, including Marketing Management and Essentials of Global Marketing. Student resources specifically written to complement this textbook are at www.pearsoned.co.uk/hollensen
Imagine living for an entire year without money. Where do you live? What do you eat? How do you stay in touch with your friends and family? Former businessman Mark Boyle thought he'd give it a try. In a world of seasonal foods, solar panels, skill-swapping schemes, cuttlefish toothpaste, and compost toilets, Boyle puts the fun into frugality and offers some great tips for economical and environmentally friendly living. By following his own strict rules, he learns ingenious ways to eliminate his bills and flourish for free. Heart-warming, witty, and full of money-saving tips, The Moneyless Man will inspire you to ask what really matters in life.
How do you lead a fulfilling life? That profound question animates this book of inspiration and insight from world-class business strategist and bestselling author of The Innovator's Dilemma, Clayton Christensen.After beating a heart attack, advanced-stage cancer and a stroke in three successive years, the world-renowned innovation expert and author of one of the best selling and most influential business books of all time - The Innovator's Dilemma - Clayton M. Christensen delivered a short but powerful speech to the Harvard Business School graduating class. He presented a set of personal guidelines that have helped him find meaning and happiness in his life - a challenge even the brightest and most motivated of students find daunting.Akin to The Last Lecture in its revelatory perspective following life-altering events, that speech subsequently became a hugely popular article in the Harvard Business Review and is now a groundbreaking book, putting forth a series of questions and models for success that have long been applied in the world of business, but also can be used to find cogent answers to pressing life questions: How can I be sure that I'll find satisfaction in my career? How can I be sure that my relationships with my spouse, my family and my close friends become enduring sources of happiness? How can I avoid compromising my integrity (and stay out of jail)?How Will You Measure Your Life? is a highly original, surprising book from a singular business figure. It's a book sure to inspire and educate readers - companies and individuals, students of business, mid-career professionals, and even parents - the world over.
Get organised in 2023 with Mrs Hinch's Little Book of Lists, the perfect book for every Hincher looking to start their year rightFROM THE NUMBER ONE SUNDAY TIMES BESTSELLER___________Welcome to your Little Book of Lists!A whole book filled with just lists! Notebook goals!My idea of absolute heaven!As you all know, nothing helps me feel more organised than putting pen to paper and getting everything that's buzzing around my head down on to the page.Inside you'll find loads of Hinch Lists and Fresh'n Up Fridays to help you plan your hinching, as well as Tadaa Lists which I love to look back on and feel proud of.Nothing feels better than ticking off those boxes and putting down my crystal pen at the end of a productive day.I really hope you'll find this Little Book of Lists, all together in one place, helpful!Happy hinching, Hinchers!Love, Mrs Hinch xx___________'The sensation' Sun'We're mad about Mrs Hinch' Vogue'My new cleaning goddess' Daily Telegraph
Take advantage of a powerful visual management tool for teams as you work together and deliver great results. It's been used by thousands of teams for project success!59% of U.S. workers say that communication is their team's biggest obstacle to success, followed by accountability at 29% (Atlassian). High-Impact Tools for Teams explains a simple, powerful tool that helps team leaders and members align and get clarity on exactly who is responsible for each part of the team's most important activities and projects. The tool is complemented by 4 trust add-ons that help teams build trust and increase psychological safety, so every member can be confident in sharing ideas or concerns about obstacles the team may face. It's a proven tool for project teams, based on years of research, and thousands of teams are already using the Team Alignment Map to run effective "get-to-action meetings", give projects a good start and de-silo organizations.* Co-author Alex Osterwalder is the international best-selling author who co-created the Business Model Canvas, a strategic management tool used by 1 million+ industry leaders globally. Plan as a team and know who does what* Uncover and proactively remove the most likely obstacles to any project* Boost team member contributions* Run more effective team meetings* Get more successful projectsWith the guidance of High-Impact Tools for Teams, you can be better prepared as a team leader or team member to plan effectively, reduce risks, and collaborate with others. Your team will be accountable and ready to deliver results!
In this guide, author Gregor Hohpe shares real-world advice and hard-learned lessons from actual IT transformations. His anecdotes help architects, senior developers, and other IT professionals prepare for a more complex but rewarding role in the enterprise.
The ultimate cheese compendium--the only illustrated cheese guide on the market--with profiles of more than 400 cheeses from around the world, maps of their production, and guides for the perfect pairings.
In Whiskey Master Class, expert Lew Bryson dives deep into the history, process, and key producers of whiskey in all its forms in the US and around the world.
This is a resource for fiber farmers, ranchers, contract grazers, weavers, knitters, slow-fashion entrepreneurs, soil activists, and conscious consumers who want to join or create their own fibershed and topple outdated and toxic systems of exploitation.
Not only is everyone creative, everyone has their own unique creative voice - this book will help readers find theirs!
A beyond-cool look at the world of high-end audio design for passionate collectors, obsessive audiophiles, and design fans
'Funny and infuriating, shocking, clever, and hugely entertaining' Roddy Doyle'A dark comedy of female rage' Catherine Lacey 'If you loved My Year of Rest and Relaxation by Ottessa Moshfegh, don't miss this' Bustle
Looks at the root cause of why we eat the wrong things and eliminates the fears that keep you hooked into a bad diet.
The first book for the western market on the ancient Chinese medicine that is Yang sheng (meaning 'nourished life')
Im Tal der Windmühlen haben die Bewohner das Wünschen verlernt, denn sie besitzen Maschinen, die ihnen auf Knopfdruck perfekte Momente vorgaukeln. Nur Anna, die Schneiderin, hat sich das Träumen bewahrt. Und so glaubt sie ganz fest daran, dass Sie einem Riesen seinen Herzenswunsch erfüllen kann: Er möchte fliegen! Doch wie verhilft man einem Riesen dazu, schwerelos zu schweben wie eine Feder?Die farbgewaltigen Illustrationen zu Noelia Blancos fantastischer Geschichte stammen von der Argentinierin Valeria Docampo, Illustratorin des Bilderbuch-Bestsellers Die große Wörterfabrik. Auch für Im Garten der Pusteblumen setzt sie auf intensive und atmosphärische Bilder.
The Law of Market Failure: Most new products will fail in the market, even if competently executed.Using his experience at Google, his remarkable success as an entrepreneur and consultant, and insights from his lectures at Stanford University and Google, Alberto Savoia's The Right It offers an unparalleled approach to beating the beast that is market failure.Millions of people around the world are working hard to bring to life new ideas. Some of these ideas will turn out to be stunning successes that will have a major impact on our world and our culture: The next Google, the next Polio vaccine, the next Harry Potter, the next Red Cross, the next Ford Mustang. Others will be smaller, more personal but no less meaningful, successes: A little restaurant that becomes a neighborhood favorite, a biography that does not make the best-seller list but tells an important story, a local nonprofit to care for abandoned pets. At this very same moment, another group of people is working equally hard to develop new ideas that, when launched, will fail. Some of them will fail spectacularly and publicly: like New Coke, the movie ?John Carter?, or the Ford Edsel. Others will be smaller, more private, but no less painful failures: A home-based business that never takes off, a children's book that neither publishers nor children have any interest in, a charity for a cause that too few people care enough about. If you are currently working to develop a new idea, whether on your own or as part of a team, which group are you in? Most people believe that they either are, or will be, in the first group?the group whose ideas will be successful. All they have to do is work hard and execute well. Unfortunately, we know that this cannot be the case. The law of market failure tells us that up to 90 percent of most new products, services, businesses, and initiatives will fail soon after they are launched?regardless of how promising they sound, how much we commit to them, or how well we execute them. This is a hard fact to accept. We believe that other people fail because they don't know what they are doing. Somehow, we believe that this does not apply to us and to our idea?especially if we've experienced victories in the past.Filled with detailed case studies, a lesson on creating your own hard data, a strategy for market engagement, and an introduction to the concept of a pretotype (not a prototype), The Right It is a groundbreaking, entertaining, and highly practical book delivers a proven formula for turning ideas, products, services, and businesses into successful endeavors. As Alberto writes, ?make sure you are building The Right It before you build It right?.
This revised edition of The Concise Book of Muscles is a comprehensive guide to the major muscle groups and comes with a tear-out wall chart.
A major new edition of the book that revolutionised international business and communicating across cultures
A four-time Moth GrandSLAM winner and bestselling novelist shows how to tell a great story - and why doing so matters
Practical advice for management professionals.
A great story can lead a reader down a rabbit hole of discovery—especially if it''s presented in two languages! Beautifully illustrated in a traditional style, Japanese Stories for Language Learners offers five compelling stories with Japanese and English language versions appearing on facing pages. Taking learners on an exciting cultural and linguistic journey, each story is followed by detailed translator''s notes, vocabulary lists, and grammar points along with a set of discussion questions and exercises. The first two are very famous traditional folktales: Urashima Taro (Tale of a Fisherman) and Yuki Onna (The Snow Woman). These are followed by three short stories by notable 20th century authors: Kumo no Ito (The Spider''s Thread) by Akutagawa Ryunosuke (1892u1927), Oborekaketa Kyodai (The Siblings Who Almost Drowned) by Arishima Takeo (1878u1923), and Serohiki no Goshu (Gauche the Cellist) by Miyazawa Kenji (1896-1933). The latter stories are unabridged and unedited except for the addition of furigana pronunciations above the kanji characters. Reading these stories in the original Japanese—and hearing native-speakers read them aloud in the accompanying free audio recording—helps students at every level deepen their comprehension of the beauty and subtlety of the Japanese language.
Beat the odds with a bold strategyWe've all seen hockey stick business plans before. A future where results sail confidently upward, but with a dip coinciding with next year's budget.CEOs usually rely on their experience and business smarts to figure out which of those hockey sticks are real, and which are fake. But all too often getting to a "yes," competing for resources, and striving to claim credit, cloud the hard decisions. Another strategy framework? No thanks, we already have plenty of those, and they don't fix the real problem: the social dynamics in your strategy room.Mining the data from thousands of large companies, McKinsey Partners Chris Bradley, Martin Hirt and Sven Smit open the windows of that room, and bring an "outside view." They found three discrete groups of companies: the bottom quintile with massive economic losses; the long, flat, middle 60 percent with practically no economic profit; and the top 20 percent to whom all the value accrues.Some companies do achieve real hockey stick performance: but just 1-in-12 jump from the middle tier to the top over a ten year period. This does not happen by magic--there is an empirically-backed science to improve your odds of success by capitalizing on your endowment, riding the right trends, and most importantly, making a few big moves.To make these big moves happen, you're going to have to break through inertia, gamesmanship and risk aversion. You're going to have to mitigate human biases and manage group dynamics. Eight practical shifts can help you do this, and unlock bigger, bolder, better strategies.This is not another by-the-book approach to strategy. It's not another trudge through frameworks or small-scale case studies promising a secret formula for success. It's an irreverent, fact-driven, and humorous take on the real world of strategic decision making.
This product includes Stephen W. Porges' The Polyvagal Theory and The Pocket Guide to the Polyvagal Theory. The Polyvagal Theory compiles, for the first time, Stephen Porges' decades of research. A leading expert in developmental psychophysiology and developmental behavioral neuroscience, Porges is the mind behind the groundbreaking Polyvagal Theory, which has startling implications for the treatment of anxiety, depression, trauma, and autism. Adopted by clinicians around the world, the Polyvagal Theory has provided exciting new insights into the way our autonomic nervous system unconsciously mediates social engagement, trust, and intimacy.Since publication of The Polyvagal Theory, Porges has been urged to make these ideas more accessible and The Pocket Guide to the Polyvagal Theory is the result. Constructs and concepts embedded in polyvagal theory are explained conversationally in The Pocket Guide and there is an introductory chapter which discusses the science and the scientific culture in which polyvagal theory was originally developed.The books are packaged as a shrink-wrapped set.
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