In this groundbreaking book Phil Barden reveals what decision science explains about people s purchase behaviour, and specifically demonstrates its value to marketing. He shares the latest research on the motivations behind consumers choices and what happens in the human brain as buyers make their decisions.
The fastest, easiest, and most powerful self-improvement technique available. The Sedona Method can allow you to effortlessly release limiting thoughts and feelings that have plagued you for years.Due to the level of detail, the charts are best viewed on a tablet.After over 25 years of helping tens of thousands of people worldwide, this ebook offers the revolutionary Sedona technique in an easy-to-learn format, teaching you to reach your goals by letting go.The Sedona Method offers a simple yet highly effective way to eliminate the painful emotions and limiting thoughts that sabotage your success, happiness and well-being. Master the releasing process and learn how to achieve your goals, improve your relationships and experience the life you've always wanted.Modern personal development techniques, such as affirmations, positive thinking and NLP have focused on changing our thinking and reprogramming the mind. With such practical techniques and enlightening true stories, this book shows you how to manifest what you want, while being at ease with what you already have.With the Sedona Method you can:* Experience dramatic shifts in self-esteem and self-confidence that will improve your career, ignite passionate romances, create wealth, launch businesses and much more* Enjoy deep feelings of inner peace that bring more joy and happiness to everyday life* Discover boundless energy, radiant health and sound sleep* Experience freedom from long-standing emotional challenges such as fear and anxiety, anger issues, stress, depression and emotional traumas* Put an end, once and for all, to the struggle of quitting smoking, drinking, overeating and other impulsive, addictive, self-defeating behaviour
Includes a new foreword by the author and a preface by Douglas Hofstadter. Alan Turing was the extraordinary Cambridge mathematician who masterminded the cracking of the German Enigma ciphers and transformed the Second World War.
Drawing on cognitive psychology and other fields, Make It Stick offers techniques for becoming more productive learners, and cautions against study habits and practice routines that turn out to be counterproductive. The book speaks to students, teachers, trainers, athletes, and all those interested in lifelong learning and self-improvement.
Short Stories in Norwegian for Beginners is an unmissable collection of eight unconventional and captivating short stories for adult and young adult learners.
Short Stories in Italian for Intermediate Learners is an unmissable collection of eight unconventional and captivating short stories at intermediate level for adult and young adult learners.
The world's most entertaining and useless self-help guide, from the brilliant mind behind the wildly popular webcomic xkcd and the million-selling What If? and Thing Explainer
A new title in the Compassionate Mind Approach series helping you to deal with emotional problems, and regulate your intense feelings and impulses.
#1 New York Times BestsellerLegendary venture capitalist John Doerr reveals how the goal-setting system of Objectives and Key Results (OKRs) has helped tech giants from Intel to Google achieve explosive growth—and how it can help any organization thrive. In the fall of 1999, John Doerr met with the founders of a start-up whom he'd just given $12.5 million, the biggest investment of his career. Larry Page and Sergey Brin had amazing technology, entrepreneurial energy, and sky-high ambitions, but no real business plan. For Google to change the world (or even to survive), Page and Brin had to learn how to make tough choices on priorities while keeping their team on track. They'd have to know when to pull the plug on losing propositions, to fail fast. And they needed timely, relevant data to track their progress—to measure what mattered.Doerr taught them about a proven approach to operating excellence: Objectives and Key Results. He had first discovered OKRs in the 1970s as an engineer at Intel, where the legendary Andy Grove ("e;the greatest manager of his or any era"e;) drove the best-run company Doerr had ever seen. Later, as a venture capitalist, Doerr shared Grove's brainchild with more than fifty companies. Wherever the process was faithfully practiced, it worked.In this goal-setting system, objectives define what we seek to achieve; key results are how those top-priority goals will be attained with specific, measurable actions within a set time frame. Everyone's goals, from entry level to CEO, are transparent to the entire organization. The benefits are profound. OKRs surface an organization's most important work. They focus effort and foster coordination. They keep employees on track. They link objectives across silos to unify and strengthen the entire company. Along the way, OKRs enhance workplace satisfaction and boost retention.In Measure What Matters, Doerr shares a broad range of first-person, behind-the-scenes case studies, with narrators including Bono and Bill Gates, to demonstrate the focus, agility, and explosive growth that OKRs have spurred at so many great organizations. This book will help a new generation of leaders capture the same magic.
Written by the leading researchers in the field, this information-rich guide to improving your mood explains how gut health drives psychological well-being, and how depression and anxiety can be relieved by adjusting your intestinal bacteria. This groundbreaking book explains the revolutionary new science of psychobiotics and the discovery that your brain health and state of mind are intimately connected to your microbiome, that four-pound population of microbes living inside your intestines. Leading medical researchers John F. Cryan and Ted Dinan, working with veteran journalist Scott C. Anderson, explain how common mental health problems, particularly depression and anxiety, can be improved by caring for the intestinal microbiome. Science is proving that a healthy gut means a healthy mindand this book details the steps you can take to change your mood and improve your life by nurturing your microbiome.
Lonely Planet Tokyo is your passport to the most relevant, up-to-date advice on what to see and skip, and what hidden discoveries await you. Spend all-night in a karaoke parlour in Shinjuku, walk the forest path to Tokyo's largest Shinto shrine, Meiji-jingu, or sample the delights of Mitsukoshi's food hall; all with your trusted travel companion.
A NEW YORK TIMES BESTSELLERFamed American actress Demi Moore at last tells her own story in a surprisingly intimate and emotionally charged memoir.
A book to change minds and lives. Already a perennial New York Times bestseller, Last Child in the Woods shows how our children have become increasingly alienated and distant from nature, why this matters and how we can make a difference.
The first full biography of Albert Einstein since all of his papers have become available -- a fully realised portrait of this extraordinary human being, and great genius.
This is a hands-on, self-help guide to gaining long-lasting confidence and overcoming fear using mindfulness-based therapy. The author explains how many of us are playing the 'confidence game' using the wrong rules, and guides the reader through clear, simple exercises designed to help you manage difficult emotions such as anxiety and build genuine confidence. The Confidence Gap has a gentler, more thoughtful approach to teaching confidence than the typically aggressive/peppy self-help approach. It is instructive, reassuring and gentle in tone, which will appeal to women as well as men and the business market.
Adam Smith (1723-1790) was one of the brightest stars of the eighteenth-century Scottish Enlightenment. An Inquiry into the Nature and Causes of the Wealth of Nations was his most important book. First published in London in March 1776, it had been eagerly anticipated by Smith's contemporaries and became an immediate bestseller. That edition sold out quickly and others followed. Today, Smith's Wealth of Nations rightfully claims a place in the Western intellectual canon. It is the first book of modern political economy, and still provides the foundation for the study of that discipline. But it is much more than that. Along with important discussions of economics and political theory, Smith mixed plain common sense with large measures of history, philosophy, psychology, sociology, and much else. Few texts remind us so clearly that the Enlightenment was very much a lived experience, a concern with improving the human condition in practical ways for real people. A masterpiece by any measure, Wealth of Nations remains a classic of world literature to be usefully enjoyed by readers today.
The New York Times Bestseller named one of the "e;Most Important Books of 2016"e; by Inc, and a Forbes 2016 "e;Must Read Business Book"e;'If you love 'Bones' and 'CSI', this book is your kind of candy' Paco Underhill, author of Why We Buy'Martin's best book to date. A personal, intuitive, powerful way to look at making an impact with your work' Seth Godin, author of Purple CowMartin Lindstrom, one of Time Magazine's 100 Most Influential People in The World and a modern-day Sherlock Holmes, harnesses the power of "e;small data"e; in his quest to discover the next big thing.In an era where many believe Big Data has rendered human perception and observation 'old-school' or pass , Martin Lindstrom shows that mining and matching technological data with up-close psychological insight creates the ultimate snapshot of who we really are and what we really want. He works like a modern-day Sherlock Holmes, accumulating small clues - the progressively weaker handshakes of Millenials, a notable global decrease in the use of facial powder, a change in how younger consumers approach eating ice cream cones - to help solve a stunningly diverse array of challenges. In Switzerland, a stuffed teddy bear in a teenage girl's bedroom helped revolutionise 1,000 stores - spread across twenty countries - for one of Europe's largest fashion retailers. In Dubai, a distinctive bracelet strung with pearls helped Jenny Craig offset its declining membership in the United States and increase loyalty by 159% in only one year. In China, the look of a car dashboard led to the design of the iRobot, or Roomba, floor cleaner - a great success story.SMALL DATA combines armchair travel with forensic psychology in an interlocking series of international clue-gathering detective stories. It shows Lindstrom using his proprietary CLUES Framework - where big data is merely one part of the overall puzzle - to get radically close to consumers and come up with the counter-intuitive insights that have in some cases helped transform entire industries. SMALL DATA presents a rare behind-the-scenes look at what it takes to create global brands, and reveals surprising and counter-intuitive truths about what connects us all as humans.
You read the pregnancy books, the nine months flew by without a hitch, the birth was brilliant and your healthy baby arrived on schedule. Job done, right? Often, the birth of your baby can feel like the end of the journey but really the adventure has only just begun. If you look down at you-junior, heart swelling with pride, then think 'What now?', this book is for you. In this essential guide for new dads, Rob Kemp - the bestselling author of The Expectant Dad's Survival Guide - reveals what to expect in the first 18 months, arming you with the tools you need to be a fantastic dad. Covering everything from how to bond with your baby and support his development to practical issues, such as how to manage your working arrangements and finances, this book gives new dads the confidence, skills and knowledge to enjoy fatherhood - and do a brilliant job of it. Entertaining, informative, and packed full of expert advice, The New Dad's Survival Guide is the go-to guide for modern, hands-on dads.
'Most people just laugh when they hear that the secret to success is giving . . . Then again, most people are nowhere near as successful as they wish they were.'The Go-Giver tells the story of an ambitious young man named Joe who yearns for success. Joe is a true go-getter, though sometimes he feels as if the harder and faster he works, the further away his goals seem to be. One day, desparate to land a key sale at the end of a bad quarter, he seeks advice from the enigmatic Pindar, a legendary consultant referred to by many devotees sinply as the Chairman. Over the next week, Pindar introduces Joe to a series of successful 'go-givers' who teach him how to open himself up to the power of giving.Joe learns that changing his focus from getting to giving - putting others' interests first and continually adding value to their lives - ultimately leads to unexpected results.This revised and updated edition includes a foreword by Arianna Huffington; a new preface; a Q&A addressing some of the many questions about the book the author has received from fans and a reader's guide.'Most people don't have the guts to buy this book, never mind the will to follow through and actually use it. But you do. And I'm certain that you'll be glad you did' Seth Godin'This terrific book wonderfully illuminates [the] principles of contribution, abundance, service and success' Stephen Covey'Not since Who Moved My Cheese? have I enjoyed a parable as much as this. You owe it to yourself to read The Go-Giver and share its message with those who matter most to you' David Bach, New York Times bestselling author of The Automatic Millionarie
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