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  • - Understanding, Protecting, and Nurturing an Infant through the First Three Months
    av Susan Brink
    355

    The first three months of a baby's life is an outside-the-uterus period of intense development, a biological bridge from fetal life to preparation for the real world. The fourth trimester has more in common with the nine months that came before than with the lifetime that follows. This comprehensive, intimate, and much-needed "e;operating manual"e; for newborns presents a new paradigm of a baby's early life that shifts our focus and alters our priorities. Combining the latest scientific findings with real-life stories and experiences, Susan Brink examines critical dimensions of newborn development such as eating and nutrition, bonding and attachment, sleep patterns, sensory development, pain and pleasure, and the creation of foundations for future advancement. Brink offers well-informed, practical information and the reasons behind her advice so that parents and caretakers can make their own decisions about how to care for a newborn during this crucial period. The Fourth Trimester assures readers that infants are as biologically capable as they are physically helpless. They thrive on what is readily available in every household: consistent, loving attention.

  • av Oretta Zanini De Vita
    335 - 565,-

    Spaghetti, gnocchi, tagliatellea, ravioli, vincisgrassi, strascinati-pasta in its myriad forms has been a staple of the Mediterranean diet longer than bread. This beautiful volume is the first book to provide a complete history of pasta in Italy, telling its long story via the extravagant variety of shapes it takes and the even greater abundance of names by which it is known. Food scholar Oretta Zanini De Vita traveled to every corner of her native Italy, recording oral histories, delving into long-forgotten family cookbooks, and searching obscure archives to produce this rich and uniquely personal compendium of historical and geographical information. For each entry she includes the primary ingredients, preparation techniques, variant names, and the locality where it is made and eaten. Along the way, Zanini De Vita debunks such culinary myths as Marco Polo's supposed role in pasta's story even as she serves up a feast of new information. Encyclopedia of Pasta, illustrated throughout with original drawings by Luciana Marini, will be the standard reference on one of the world's favorite foods for many years to come, engaging and delighting both general readers and food professionals.

  • av William J. Bernstein
    219

    Time-Tested Techniques - Safe, Simple, and Proven Effective - for Building Your Own Investment Portfolio."e;As its title suggest, Bill Bernstein's fine book honors the sensible principles of Benjamin Graham in the Intelligent Investor Bernstein's concepts are sound, his writing crystal clear, and his exposition orderly. Any reader who takes the time and effort to understand his approach to the crucial subject of asset allocation will surely be rewarded with enhanced long-term returns."e; - John C. Bogle, Founder and former Chief Executive Officer, The Vanguard Group President, Bogle Financial Markets Research Center Author, common Sense on Mutual Funds. "e;Bernstein has become a guru to a peculiarly '90s group: well-educated, Internet-powered people intent on investing well - and with minimal 'help' from professional Wall Street."e; - Robert Barker, Columnist, BusinessWeek. "e;I go home and tell my wife sometimes, 'I wonder if [Bernstein] doesn't know more than me.' It's humbling."e; - John Rekenthaler, Research Chief, Morningstar Inc. William Bernstein is an unlikely financial hero. A practicing neurologist, he used his self-taught investment knowledge and research to build one of today's most respected investor's websites. Now, let his plain-spoken The Intelligent Asset Allocator show you how to use the time-honored techniques of asset allocation to build your own pathway to financial security - one that is easy-to-understand, easier-to-apply, and supported by 75 years of solid history and wealth-building results.

  • av Napoleon Hill
    169

    Napoleon Hill, internationally-bestselling motivational author, devoted his life to unlocking the secrets to success. He analysed the outstanding life work of hundreds of magnates, tycoons, moguls and captains of industry and uncovered a key secret - thinking great will put you on the way to being great.Combining winning formulas from two of Hill's most powerful books: The Law of Success and The Magic Ladder to Success and updated for the twenty-first century, Success: The Best of Napoleon Hill offers you the essential guide to finding your fortune and winning in life. Napoleon Hill lays out the seventeen principles that make the Law of Success, which will unlock the door to success and prosperity for everyone.

  • - A step-by-step guide to mastering the skills taught in top business schools
    av Steven Silbiger
    239

    'Anyone who has ever wished they attended a top-ten MBA school now has an alternative. Silbiger's The 10-Day MBA. It distils the basics of a top MBA programme. It's interesting, informative and certainly cheaper. I recommend it!' Tom Fischgrund, author of The Insider's Guide to the Top Ten Business SchoolsA business classic, The 10-Day MBA provides an invaluable guide for all the people who do not have the time or resources to take a full-time business degree, or who require a short revision aid. Internationally acclaimed, this carefully structured and easy-to-read course will enable you to understand the concepts and jargon used in the business world without having to leave your desk. Here is your chance to become familiar with the key tools and theories taught at Harvard and Stanford and other leading business schools - in just ten days!

  • - The Only Move That Matters Is Your Next One
    av Jenny Blake
    155,-

    'Looking to make a career change? Pivot is the book you will turn to again and again' Daniel Pink, author of To Sell is Human and Drive The Lean Startup meets a personal playbook for career changeBorrowing from the Silicon Valley mindset of building lean, agile companies that thrive under conditions of risk and uncertainty, Jenny Blake shows you how to apply the same attitude to your career.In Pivot, Blake removes the feelings of confusion and panic that often come with trying something new. Instead, she shows you how to build upon existing assets - your strengths, interests and networks - to launch a new career filled with meaning, adventure, learning and growth.

  • av Tim Clissold
    169

    The incredible story of a Wall Street banker who went to China with $400,000,000 and learned the hard way how (not) to do business there . . . In the early nineties, China finally opened for business and Wall Street wanted in on the act. When the investment bankers arrived from New York with their Harvard MBAs, pinstripes and tasselled loafers, ready to negotiate with the Old Cadres, the stage was set for collision. This is the true story of a tough Wall Street banker who came to China looking for glory. He teamed up with an ex-Red Guard and a Mandarin-speaking Englishman. Together, they raised over $400,000,000 and bought up factories all over China. Only as they watched those millions slide towards the abyss did they start to understand that China really doesn't play by anyone else's rules. Tim Clissold was there at the beginning of China's transformation and he's still there, doing business. In this new edition of his hugely successful book he describes just how much - and how little - has changed in China since his story began.

  • - The Essential Guide to Work, Life and Learning in the Age of Insight
    av Viktor Mayer-Schonberger & Kenneth Cukier
    169

    New and expanded edition.An International Bestseller - Over One Million Copies Sold!Shortlisted for the Financial Times/Goldman Sachs Business Book of the Year Award.Since Aristotle, we have fought to understand the causes behind everything. But this ideology is fading. In the age of big data, we can crunch an incomprehensible amount of information, providing us with invaluable insights about the what rather than the why.We're just starting to reap the benefits: tracking vital signs to foresee deadly infections, predicting building fires, anticipating the best moment to buy a plane ticket, seeing inflation in real time and monitoring social media in order to identify trends. But there is a dark side to big data. Will it be machines, rather than people, that make the decisions? How do you regulate an algorithm? What will happen to privacy? Will individuals be punished for acts they have yet to commit? In this groundbreaking and fascinating book, two of the world's most-respected data experts reveal the reality of a big data world and outline clear and actionable steps that will equip the reader with the tools needed for this next phase of human evolution.

  • av Axel Munthe
    145

    This dream-laden and spooked (Marina Warner, London Review of Books) story is to many one of the best-loved books of the twentieth century. Munthe spent many years working as a doctor in Southern Italy, labouring unstintingly during typhus, cholera and earthquake disasters. It was during this period that he came across the ruined Tiberian villa of San Michele, perched high above the glittering Bay of Naples on Capri. With the help of Mastro Nicola and his three sons, and with only a charcoal sketch roughly drawn on a garden wall to guide them, Munthe devoted himself to rebuilding the house and chapel. Over five long summers they toiled under a sapphire-blue sky, their mad-cap project leading them to buried skeletons and ancient coins, and to hilarious encounters with a rich cast of vividly-drawn villagers. The Story of San Michele reverberates with the mesmerising hum of a long, hot Italian summer. Peopled with unforgettable characters, it is as brilliantly enjoyable and readable today as it was upon first publication. The book quickly became an international bestseller and has now been translated into more than 30 languages; it is today an established classic, and sales number in the millions.

  • - How to Turn the Perfect English Phrase
    av Mark Forsyth
    145

    FROM THE AUTHOR OF THE SUNDAY TIMES NUMBER ONE BESTSELLER THE ETYMOLOGICON. An informative but highly entertaining journey through the figures of rhetoric Mark Forsyth wears his considerable knowledge lightly. He also writes beautifully.' David Marsh, Guardian.Mark Forsyth presents the secret of writing unforgettable phrases, uncovering the techniques that have made immortal such lines as 'To be or not to be' and 'Bond. James Bond.'In his inimitably entertaining and witty style, he takes apart famous quotations and shows how you too can write like Shakespeare, Oscar Wilde or John Lennon.Crammed with tricks to make the most humdrum sentiments seem poetic or wise, The Elements of Eloquence reveals how writers through the ages have turned humble words into literary gold - and how you can do the same.

  • - How Modern Biology is Rewriting our Understanding of Genetics, Disease and Inheritance
    av Nessa Carey
    159,-

    'A book that would have had Darwin swooning - anyone seriously interested in who we are and how we function should read this.' Guardian At the beginning of this century enormous progress had been made in genetics. The Human Genome Project finished sequencing human DNA. It seemed it was only a matter of time until we had all the answers to the secrets of life on this planet.The cutting-edge of biology, however, is telling us that we still don't even know all of the questions.How is it that, despite each cell in your body carrying exactly the same DNA, you don't have teeth growing out of your eyeballs or toenails on your liver? How is it that identical twins share exactly the same DNA and yet can exhibit dramatic differences in the way that they live and grow?It turns out that cells read the genetic code in DNA more like a script to be interpreted than a mould that replicates the same result each time. This is epigenetics and it's the fastest-moving field in biology today.The Epigenetics Revolution traces the thrilling path this discipline has taken over the last twenty years. Biologist Nessa Carey deftly explains such diverse phenomena as how queen bees and ants control their colonies, why tortoiseshell cats are always female, why some plants need a period of cold before they can flower, why we age, develop disease and become addicted to drugs, and much more. Most excitingly, Carey reveals the amazing possibilities for humankind that epigenetics offers for us all - and in the surprisingly near future.

  • - When Is Life Grievable?
    av Judith Butler
    169

    In Frames of War, Judith Butler explores the media’s portrayal of state violence, a process integral to the way in which the West wages modern war. This portrayal has saturated our understanding of human life, and has led to the exploitation and abandonment of whole peoples, who are cast as existential threats rather than as living populations in need of protection. These people are framed as already lost, to imprisonment, unemployment and starvation, and can easily be dismissed. In the twisted logic that rationalizes their deaths, the loss of such populations is deemed necessary to protect the lives of ‘the living.’ This disparity, Butler argues, has profound implications for why and when we feel horror, outrage, guilt, loss and righteous indifference, both in the context of war and, increasingly, everyday life.This book discerns the resistance to the frames of war in the context of the images from Abu Ghraib, the poetry from Guantanamo, recent European policy on immigration and Islam, and debates on normativity and non-violence. In this urgent response to ever more dominant methods of coercion, violence and racism, Butler calls for a re-conceptualization of the Left, one that brokers cultural difference and cultivates resistance to the illegitimate and arbitrary effects of state violence and its vicissitudes.

  • av Callum Roberts
    289,-

    In this revelatory book, Callum Roberts uses his lifetime's experience working with the oceans to show why they are the most mysterious places on earth, their depths still largely unexplored. In The Ocean of Life we get a panoramic tour beneath the seas: Why do currents circulate the way do? Where exactly do they go? How has the chemistry of the oceans changed? How polluted are we making them? Above all, Roberts reveals the richness of their life, and how it has altered over the centuries. The oceans are now under unprecedented threat. Not only does Roberts show how we are fishing our oceans to extinction, crucially, he explains how this directly affects our lives on land. Ninety-five percent of habitable space on earth lies in the oceans, and marine plants produce half the world's oxygen; the oceans themselves absorb vast quantities of carbon dioxide. The life they support is now in the balance.The Ocean of Life should galvanise debate worldwide. Roberts shows how we can arrest and reverse the damage we are doing. Tantalisingly, it is within our grasp to restore the life of the oceans. There is still time.

  • av Jon Ronson
    155 - 165

    From the Sunday Times top ten bestselling author of The Psychopath Test, this is a captivating and brilliant exploration of one of our world's most underappreciated forces: shame.'It's about the terror, isn't it?''The terror of what?' I said.'The terror of being found out.'For the past three years, Jon Ronson has travelled the world meeting recipients of high-profile public shamings. The shamed are people like us - people who, say, made a joke on social media that came out badly, or made a mistake at work. Once their transgression is revealed, collective outrage circles with the force of a hurricane and the next thing they know they're being torn apart by an angry mob, jeered at, demonized, sometimes even fired from their job.A great renaissance of public shaming is sweeping our land. Justice has been democratized. The silent majority are getting a voice. But what are we doing with our voice? We are mercilessly finding people's faults. We are defining the boundaries of normality by ruining the lives of those outside it. We are using shame as a form of social control.Simultaneously powerful and hilarious in the way only Jon Ronson can be, So You've Been Publicly Shamed is a deeply honest book about modern life, full of eye-opening truths about the escalating war on human flaws - and the very scary part we all play in it.

  • - An Introduction
    av Edward de Bono
    169

    Why do some people always seem to have new ideas while others of equal intelligence never do? Lateral Thinking is Edward de Bono s original portrayal of what lateral thinking is, how it works and how to use it to develop your own potential for thinking and problem solving.First published in 1967 as The Use of Lateral Thinking, this classic international bestseller remains as relevant to learning, problem solving and creative thinking today as when it was first published. De Bono argues that conventional vertical thinking often inhibits our ability to solve problems and come up with new ideas. He then shows that lateral thinking is a far easier and more natural way to generate simple, sound and effective ideas and offers guidance on how to develop your own ability to think laterally. Lateral thinking is a technique that anyone can learn and benefit from.

  • - The official TED guide to public speaking: Tips and tricks for giving unforgettable speeches and presentations
    av Chris Anderson
    149

    'This is not just the most insightful book ever written on public speaking-it's also a brilliant, profound look at how to communicate' - Adam Grant, author of ORIGINALSIn Ted Talks Chris Anderson, Head of TED, reveals the inside secrets of how to give a first-class presentation. Where books like Talk Like TED and TED Talks Storytelling whetted the appetite, here is the official TED guide to public speaking from the man who put TED talks on the world's stage. 'Nobody in the world better understands the art and science of public speaking than Chris Anderson. He is absolutely the best person to have written this book' Elizabeth Gilbert.Anderson shares his five key techniques to presentation success: Connection, Narration, Explanation, Persuasion and Revelation (plus the three to avoid). He also answers the most frequently asked questions about giving a talk, from 'What should I wear?' to 'How do I handle my nerves?'.Ted Talks is also full of presentation tips from such TED notable speakers as Sir Ken Robinson, Bill Gates, Mary Roach, Amy Cuddy, Elizabeth Gilbert, Dan Gilbert, Amanda Palmer, Matt Ridley and many more. This is a lively, fun read with great practical application from the man who knows what goes into a truly memorable speech. In Ted Talks Anderson pulls back the TED curtain for anyone who wants to learn how to prepare an exceptional presentation.

  • av Jean M. Twenge
    149

    Comforting and intimate, this girlfriend guide to getting pregnant gets to the heart of all the emotional issues around having childrenbiological pressure, in-law pressures, greater social pressuresto support women who are considering getting pregnant.Trying to get pregnant is enough to make any woman impatient. The Impatient Womans Guide to Getting Pregnant is a complete guide to the medical, psychological, social, and sexual aspects of getting pregnant, told in a funny, compassionate way, like talking to a good friend whos been through it all. And in fact, Dr. Jean Twenge has been through it allthe mother of three young children, she started researching fertility when trying to conceive for the first time. A renowned sociologist and professor at San Diego State University, Dr. Twenge brought her research background to the huge amount of informationsometimes contradictory, frequently alarmist, and often discouraging that she encountered online, from family and friends, and in books, and decided to go into the latest studies to find out the real story. The good news is: There is a lot less to worry about than youve been led to believe. Dr. Twenge gets to the heart of the emotional issues around getting pregnant, including how to prepare mentally and physically when thinking about conceiving; how to talk about it with family, friends, and your partner; and how to handle the great sadness of a miscarriage. Also covered is how to know when youre ovulating, when to have sex, timing your pregnancy, maximizing your chances of getting pregnant, how to tilt the odds toward having a boy or a girl, and the best prenatal diet. Trying to conceive often involves an enormous amount of emotion, from anxiety and disappointment to hope and joy. With comfort, humor, and straightforward advice, The Impatient Womans Guide to Getting Pregnant is the bedside companion to help you through it.

  • - A Wall Street Trader's Tale of Spectacular Excess
    av Turney Duff
    145

    The Buy Side is Turney Duff's high-adrenaline journey through the trading underworld, as well as a searing look at an after-hours Wall Street culture where sex and drugs are the quid pro quo and a billion isn't enough. In the mid-2000's, Turney Duff was, to all appearances, the very picture of American success. One of Wall Street's hottest traders, he was a rising star with Raj Rajaratnam's legendary Galleon Group before forging his own path. What few knew was that the key to Turney's remarkable success wasn't a super-genius IQ or family connections but rather a winning personality - because the real money wasn't made on the trading floor or behind a computer screen, but in whispered deals in the city's most exclusive nightspots, surrounded by the best drugs and hottest women. For Turney, this created a perilously seductive cycle: the harder he partied, the more connected and successful he became, which meant he could party even harder. In time, he became a walking paradox, an addictive mess after hours, and King of the Street from nine to five. Along the way, he learned some important lessons about himself, and the too-wild-to-believe world of Wall Street trading. In The Buy Side, the money is plentiful and the after-hours indulgence even more so, which has proved to be a bestselling and box office winning combination, as the success of The Wolf of Wall Street attests. Fans of Martin Scorsese's film and Michael Lewis's Liar's Poker and The Big Short will want to take a walk on The Buy Side.

  • Spara 11%
    - Collective Wisdom from the Experts
    av Kevlin Henney
    479,-

    Tap into the wisdom of experts to learn what every programmer should know, no matter what language you use. With the 97 short and extremely useful tips for programmers in this book, you'll expand your skills by adopting new approaches to old problems, learning appropriate best practices, and honing your craft through sound advice.With contributions from some of the most experienced and respected practitioners in the industry--including Michael Feathers, Pete Goodliffe, Diomidis Spinellis, Cay Horstmann, Verity Stob, and many more--this book contains practical knowledge and principles that you can apply to all kinds of projects.A few of the 97 things you should know:"e;Code in the Language of the Domain"e; by Dan North"e;Write Tests for People"e; by Gerard Meszaros"e;Convenience Is Not an -ility"e; by Gregor Hohpe"e;Know Your IDE"e; by Heinz Kabutz"e;A Message to the Future"e; by Linda Rising"e;The Boy Scout Rule"e; by Robert C. Martin (Uncle Bob)"e;Beware the Share"e; by Udi Dahan

  • Spara 10%
    - Reproducible and Robust Research with Open Source Tools
    av Vince Buffalo
    535,-

    Learn the data skills necessary for turning large sequencing datasets into reproducible and robust biological findings. With this practical guide, youll learn how to use freely available open source tools to extract meaning from large complex biological data sets.At no other point in human history has our ability to understand lifes complexities been so dependent on our skills to work with and analyze data. This intermediate-level book teaches the general computational and data skills you need to analyze biological data. If you have experience with a scripting language like Python, youre ready to get started.Go from handling small problems with messy scripts to tackling large problems with clever methods and toolsProcess bioinformatics data with powerful Unix pipelines and data toolsLearn how to use exploratory data analysis techniques in the R languageUse efficient methods to work with genomic range data and range operationsWork with common genomics data file formats like FASTA, FASTQ, SAM, and BAMManage your bioinformatics project with the Git version control systemTackle tedious data processing tasks with with Bash scripts and Makefiles

  • - Services for a Changing World
    av Leonard Richardson, Mike Amundsen & Sam Ruby
    445

    The popularity of REST in recent years has led to tremendous growth in almost-RESTful APIs that dont include many of the architectures benefits. With this practical guide, youll learn what it takes to design usable REST APIs that evolve over time. By focusing on solutions that cross a variety of domains, this book shows you how to create powerful and secure applications, using the tools designed for the worlds most successful distributed computing system: the World Wide Web.Youll explore the concepts behind REST, learn different strategies for creating hypermedia-based APIs, and then put everything together with a step-by-step guide to designing a RESTful Web API.Examine API design strategies, including the collection pattern and pure hypermediaUnderstand how hypermedia ties representations together into a coherent APIDiscover how XMDP and ALPS profile formats can help you meet the Web API "e;semantic challenge"e;Learn close to two-dozen standardized hypermedia data formatsApply best practices for using HTTP in API implementationsCreate Web APIs with the JSON-LD standard and other the Linked Data approachesUnderstand the CoAP protocol for using REST in embedded systems

  • Spara 19%
    - Design Patterns for Great Software
    av Elecia White
    439

    Interested in developing embedded systems? Since they dont tolerate inefficiency, these systems require a disciplined approach to programming. This easy-to-read guide helps you cultivate a host of good development practices, based on classic software design patterns and new patterns unique to embedded programming. Learn how to build system architecture for processors, not operating systems, and discover specific techniques for dealing with hardware difficulties and manufacturing requirements.Written by an expert whos created embedded systems ranging from urban surveillance and DNA scanners to childrens toys, this book is ideal for intermediate and experienced programmers, no matter what platform you use.Optimize your system to reduce cost and increase performanceDevelop an architecture that makes your software robust in resource-constrained environmentsExplore sensors, motors, and other I/O devicesDo more with less: reduce RAM consumption, code space, processor cycles, and power consumptionLearn how to update embedded code directly in the processorDiscover how to implement complex mathematics on small processorsUnderstand what interviewers look for when you apply for an embedded systems job"e;Making Embedded Systems is the book for a C programmer who wants to enter the fun (and lucrative) world of embedded systems. Its very well writtenentertaining, evenand filled with clear illustrations."e;Jack Ganssle, author and embedded system expert.

  • - The 88 Steps to Get Rich and Find Success
    av Felix Dennis
    239,-

    Felix Dennis is one of Britain's wealthiest self-made entrepreneurs with an estimated fortune of 500 million. And he didn't get there simply by reading about how to get rich. He went out and did it. Appreciating that those intent on becoming rich will not have the time or inclination to read page upon page of guidance and advice on the subject, Felix Dennis has reduced his own business wisdom to 88 tenets of wealth-generation, all written in his inimitable style.How to Make Money is for those determined to get rich, for those who will not confuse reading with doing, for those who seek the narrow road. (First published in hardback as 88 The Narrow Road.)

  • - Hypnosis and Mindfulness Techniques for a Calm and Confident Birth
    av Sophie Fletcher
    199

    Hypnotherapist and experienced doula Sophie Fletcher shares with you the secrets to having a safe, natural and positive birth. Using a powerful combination of mindfulness, hypnosis and relaxation techniques, Sophie will ensure you feel genuinely excited and completely prepared for birth.With stories from women who have successfully used the tools in this book, and downloadable hypnosis and relaxation tracks, discover how to:- use your mind and body together to stay focused and in control- draw on visualisation and breathing techniques to help birth progress- feel positive and empowered, before, during and after you give birthReassuring, practical and based entirely on what works, Mindful Hypnobirthing is your essential guide to giving birth the way you want to.

  • - How to Hit Your Business, Personal and Financial Targets with Confidence and Certainty
    av Mark Victor Hansen & Jack Canfield
    255,-

    The No1 problem that stops people getting what they want is lack of focus. Those that focus on what they want to achieve prosper, while those that don't struggle. In The Power of Focus, you'll discover the specific focusing strategies used by the world's most successful men and women. In this new, updated edition, you'll find out how to:- Focus on your strengths and eliminate everything that is holding you back- Change bad habits into habits that will make you debt-free and wealthy- Create an excellent balance between work and family life - without guilt!Your ability to focus will determine your future, so start now!

  • - Spiritual strategies for forging your creative trail
    av Julia Cameron
    269,-

    Walking in this World presents the next step in Julia Cameron's course of discovering and recovering the creative self. The Artist's Way, a classic cherished by aspiring and working artists who have experienced its benefits, is a groundbreaking book that offered an original and astoundingly effective 12-week course in recovering inherent creativity by minimising life's 'blocks' - self sabotage, jealously, guilt, lack of confidence and other inhibiting forces. Walking in this World shows readers how to inhabit this world with a sense of renewed creativity. Full of valuable new strategies and techniques for breaking through difficult creative ground, this is the 'intermediate-level' of the Artist's Way programme.A profoundly inspired work by the leading authority on the subject of creativity, Walking in this World is destined to become a true classic.

  • - A step-by-step programme for a good night's sleep
    av Marc Weissbluth
    275,-

    In this completely revised and expanded edition, Dr Marc Weissbluth - a leading paediatrician - updates his groundbreaking approach to solving and preventing children's sleep problems, from infancy through to adolescence. In Healthy Sleep Habits, Happy Child he explains with authority and reassurance his step-by-step regime for parents for instituting beneficial habits within the framework of their child's natural sleep cycles. This valuable sourcebook outlines the best course of action for sleep problems: prevention and treatment; reveals the common mistakes parents make to get their children to sleep; helps stop the crybaby syndrome, nightmares and bedwetting and provides new material on:- how to handle 'nap-resistant' kids and when to start sleep training- help for working mums and children with sleep issues- the father's role in comforting children- the benefits and drawbacks of allowing kids to sleep in the family bedAnd much more. Rest is vital to children's health, growth and development. Healthy Sleep Habits, Happy Child outlines proven strategies that ensure good, healthy sleep for every age.

  • - The Principles of Cultural Branding
    av D. B. Holt
    389

    Coca-Cola. Harley-Davidson. Nike. Budweiser. Valued by customers more for what they symbolize than for what they do, products like these are more than brands--they are cultural icons. How do managers create brands that resonate so powerfully with consumers? Based on extensive historical analyses of some of America's most successful iconic brands, including ESPN, Mountain Dew, Volkswagen, Budweiser, and Harley-Davidson, this book presents the first systematic model to explain how brands become icons. Douglas B. Holt shows how iconic brands create "e;identity myths"e; that, through powerful symbolism, soothe collective anxieties resulting from acute social change. Holt warns that icons can't be built through conventional branding strategies, which focus on benefits, brand personalities, and emotional relationships. Instead, he calls for a deeper cultural perspective on traditional marketing themes like targeting, positioning, brand equity, and brand loyalty--and outlines a distinctive set of "e;cultural branding"e; principles that will radically alter how companies approach everything from marketing strategy to market research to hiring and training managers. Until now, Holt shows, even the most successful iconic brands have emerged more by intuition and serendipity than by design. With How Brands Become Icons, managers can leverage the principles behind some of the most successful brands of the last half-century to build their own iconic brands. Douglas B. Holt is associate professor of Marketing at Harvard Business School.

  • - A Guide to Managing Knowledge
    av Etienne Wenger, William Snyder & Richard A. McDermott
    409

    Today's economy is fueled by knowledge. Every leader knows this to be true, yet few have systematic methods for converting organizational knowledge into economic value. This book argues that communities of practice--groups of individuals formed around common interests and expertise--provide the ideal vehicle for driving knowledge-management strategies and building lasting competitive advantage. Written by leading experts in the field, Cultivating Communities of Practice is the first book to outline models and methods for systematically developing these essential groups. Through compelling research and company examples, including DaimlerChrysler, McKinsey & Company, Shell, and the World Bank, authors Etienne Wenger, Richard McDermott, and William M. Snyder show how world-class organizations have leveraged communities of practice to drive strategy, generate new business opportunities, solve problems, transfer best practices, develop employees' professional skills, and recruit and retain top talent. Underscoring the new central role communities of practice are playing in today's knowledge economy, Cultivating Communities of Practice is the definitive guide to fostering, designing, and developing these powerful groups within and across organizations.

  • av John Purcell & Peter Boxall
    2 169,-

    Integrates the fields of strategic management and HRM by examining how HR strategy impacts on an organisation's chances of survival and its relative success, and with understanding how it varies across important organisational, industry and societal contexts.

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