When you depend on users to perform specific actionslike buying tickets, playing a game, or riding public transitwell-placed words are most effective. But how do you choose the right words? And how do you know if they work? With this practical book, youll learn how to write strategically for UX, using tools to build foundational pieces for UI text and UX voice strategy.UX content strategist Torrey Podmajersky provides strategies for converting, engaging, supporting, and re-attracting users. Youll use frameworks and patterns for content, methods to measure the contents effectiveness, and processes to create the collaboration necessary for success. Youll also structure your voice throughout so that the brand is easily recognizable to its audience.Learn how UX content works with the software development lifecycleUse a framework to align the UX content with product principlesExplore content-first design to root UX text in conversationLearn how UX text patterns work with different voicesProduce text thats purposeful, concise, conversational, and clear
Quantum computers are poised to kick-start a new computing revolutionand you can join in right away. If youre in software engineering, computer graphics, data science, or just an intrigued computerphile, this book provides a hands-on programmers guide to understanding quantum computing. Rather than labor through math and theory, youll work directly with examples that demonstrate this technologys unique capabilities.Quantum computing specialists Eric Johnston, Nic Harrigan, and Mercedes Gimeno-Segovia show you how to build the skills, tools, and intuition required to write quantum programs at the center of applications. Youll understand what quantum computers can do and learn how to identify the types of problems they can solve.This book includes three multichapter sections:Programming for a QPUExplore core concepts for programming quantum processing units, including how to describe and manipulate qubits and how to perform quantum teleportation.QPU PrimitivesLearn algorithmic primitives and techniques, including amplitude amplification, the Quantum Fourier Transform, and phase estimation.QPU ApplicationsInvestigate how QPU primitives are used to build existing applications, including quantum search techniques and Shors factoring algorithm.
Author and consultant Jennifer Garvey Berger has worked with all types of leaders-from top executives at Google to nonprofit directors who are trying to make a dent in social change. She hears a version of the same plea from every client in nearly every sector around the world: "e;I know that complexity and uncertainty are testing my instincts, but I don't know which to trust. Is there some way to know what to do when I can't know what's next?"e;Her newest work is an answer to this plea. Using her background in adult development, complexity theories, and leadership consultancy, Garvey Berger discerns five pernicious and pervasive "e;mind traps"e; to frame the book. These are: the desire for simple stories, our sense that we are right, our desire to get along with others in our group, our fixation with control, and our constant quest to protect and defend our egos. In addition to understanding why these natural impulses steer us wrong in a fast-moving world, leaders will get powerful questions and approaches that help them escape these patterns.
After decades of pervasive influence over government policy, economists have done much to create the world in which we live. And yet, how well do they actually understand human behaviour? As the Western world turns against 'experts', has their time come to an end?
From bestselling organization consultant Marie Kondo comes this charming graphic novel, teaching you how to spark joy in your life by tidying your home.
Bring calm and joy to your festive season and help you plan for the year ahead with Calm Christmas and a Happy New Year.
An accessible, practical, step-by-step guide that supplements Getting Things Done by providing the details, the how-to's and the practices to apply GTD more fully and easily in daily life
This is the latest cutting-edge science on how diet can affect your risk of anxiety and depression and influence the health of your brain by leading world authority, Professor Felice Jacka.
The remarkable David-against-Goliath story of the lawyer who took on industrial conglomerate DuPont in a huge class action - and won. Soon to be a major motion picture.
Implement an effective and compliant information security management system using IT governance best practice.
In this hymn to walking, neuroscientist Shane O'Mara invites us to marvel at the benefits it confers on our bodies and minds.In Praise of Walking celebrates this miraculous ability.
In this part-manifesto, part-memoir, the revolutionary editor who infused social consciousness into the pages of Teen Vogue explores what it means to come into your own - on your own terms. Elaine Welteroth has climbed the ranks of media and fashion, shattering ceilings along the way.
A beautiful meditation on death as well as an actionable guide to all the logistics surrounding the end of a life - Being Mortal meets When Breath Becomes Air.
Michel Chion's landmark Audio-Vision has exerted significant influence on our understanding of sound-image relations since its original publication in 1994. In this updated and expanded edition, Chion considers many additional examples from recent world cinema and formulates new questions for the contemporary media environment.
Since the demise of the USSR, the mantle of the largest planned economies in the world has been taken up by the likes of Walmart, Amazon and other multinational corporations.
Translating cutting-edge scientific research into applied lifestyle advice, Stress-Proof is the ultimate user's guide for a healthy mind and body.
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