Marknadens största urval
Snabb leverans

Företagande & lärande

Här hittar du en översikt över vårt stora boksortiment inom företagande och lärande. Vi erbjuder ett hav av viktiga affärs- och läroböcker samt mängder av studentlitteratur som kan vara relevanta för att öka din kunskap. Du hittar lärorika böcker om allt från finans och ekonomi till kommunikation, ledarskap och strategi. Du hittar också spännande böcker om vetenskap, data och IT, och om du till exempel vill utbilda dig till advokat har vi även böcker om lagar och rätt som kan komma till pass till din utbildning. Men om du nu istället har drömt om att starta ett eget företag erbjuder vi också böcker om företagande, entreprenörskap och innovation. Utöka dina kunskaper och kompetenser på arbetsmarknaden med hjälp av vår facklitteratur och bli en del av en spännande lärmiljö här hos oss.
Visa mer
Filter
Filter
Sortera efterSortera Populära
  • - Learn to write in a confident and fluent hand: the writing classic for adult learners and calligraphy enthusiasts
    av Rosemary Sassoon & G S E Briem
    155

    Improve Your Handwriting is the only title to be written specifically for adults who are experiencing problems with their writing. Co-authored by a world-renowned expert on handwriting and a professional calligrapher, it uses self-diagnosis tests to help you identify your problem, before encouraging you to experiment and choose the style that suits you best. Covering everything from holding a pen, to the difficulties that left-handers face, and the problems that may be caused by medical conditions, you will be come away from the book armed with the ability to write with ease and confidence.NOT GOT MUCH TIME?One, five and ten-minute introductions to key principles to get you started.AUTHOR INSIGHTSLots of instant help with common problems and quick tips for success, based on the authors' many years of experience.TEST YOURSELFTests in the book and online to keep track of your progress.EXTEND YOUR KNOWLEDGEExtra online articles at www.teachyourself.com to give you a richer understanding of improving your handwriting.FIVE THINGS TO REMEMBERQuick refreshers to help you remember the key facts.TRY THISInnovative exercises illustrate what you've learnt and how to use it.

  • - How Human Psychology Drives the Economy, and Why It Matters for Global Capitalism
    av Robert J. Shiller & George A. Akerlof
    265 - 299,-

    The global financial crisis has made it painfully clear that powerful psychological forces are imperiling the wealth of nations today. From blind faith in ever-rising housing prices to plummeting confidence in capital markets, "e;animal spirits"e; are driving financial events worldwide. In this book, acclaimed economists George Akerlof and Robert Shiller challenge the economic wisdom that got us into this mess, and put forward a bold new vision that will transform economics and restore prosperity. Akerlof and Shiller reassert the necessity of an active government role in economic policymaking by recovering the idea of animal spirits, a term John Maynard Keynes used to describe the gloom and despondence that led to the Great Depression and the changing psychology that accompanied recovery. Like Keynes, Akerlof and Shiller know that managing these animal spirits requires the steady hand of government--simply allowing markets to work won't do it. In rebuilding the case for a more robust, behaviorally informed Keynesianism, they detail the most pervasive effects of animal spirits in contemporary economic life--such as confidence, fear, bad faith, corruption, a concern for fairness, and the stories we tell ourselves about our economic fortunes--and show how Reaganomics, Thatcherism, and the rational expectations revolution failed to account for them. Animal Spirits offers a road map for reversing the financial misfortunes besetting us today. Read it and learn how leaders can channel animal spirits--the powerful forces of human psychology that are afoot in the world economy today. In a new preface, they describe why our economic troubles may linger for some time--unless we are prepared to take further, decisive action.

  • - The Amazing Rise and Scandalous Fall of Enron
    av Bethany McLean & Peter Elkind
    169

    What went wrong with American business at the end of the 20th century?Until the spring of 2001, Enron epitomized the triumph of the New Economy. Feared by rivals, worshipped by investors, Enron seemingly could do no wrong. Its profits rose every year; its stock price surged ever upward; its leaders were hailed as visionaries. Then a young Fortune writer, Bethany McLean, wrote an article posing a simple question - how, exactly, does Enron make its money?Within a year Enron was facing humiliation and bankruptcy, the largest in US history, which caused Americans to lose faith in a system that rewarded top insiders with millions of dollars, while small investors lost everything. It was revealed that Enron was a company whose business was an illusion, an illusion that Wall Street was willing to accept even though they knew what the real truth was. This book - fully updated for the paperback - tells the extraordinary story of Enron's fall.

  • - Thinking Straight in the Age of Information Overload
    av Daniel Levitin
    169

    Author and neuroscientist Daniel Levitin tackles the problems of twenty-first century information overload in his New York Times bestselling book The Organized Mind.'The Organized Mind is smart, important, and as always, exquisitely written' - Daniel Gilbert, Harvard University, author of Stumbling on HappinessOverwhelmed by demands on your time? Baffled by the sheer volume of data?You're not alone: modern society is in a state of information overload. The Organized Mind investigates this phenomenon and the effect it has on us, analysing how and why our brains are struggling to keep up with the demands of the digital age.The twenty-first century sees us drowning under emails, forever juggling six tasks at once and trying to make complex decisions ever more quickly. Using a combination of academic research and examples from daily life, neuroscientist and bestselling author Daniel Levitin explains how to take back control of your life.This book will take you through every aspect of modern life, from healthcare to online dating to raising kids, showing that the secret to success is always organization. Levitin's research is surprising, powerful and will change the way you see the world. It's time to learn why there's no such thing as multitasking, why email is so addictive and why all successful people need a junk drawer.In a world where information is power, The Organized Mind holds the key to harnessing that information and making it work for you.Dr. Daniel J. Levitin has a PhD in Psychology, training at Stanford University Medical School and UC Berkeley. He is the author of the No. 1 bestseller This Is Your Brain On Music (Dutton, 2006), published in nineteen languages, and The World in Six Songs (Dutton, 2008) which hit the bestseller lists in its first week of release. Currently he is a James McGill Professor of Psychology, Behavioral Neuroscience and Music at McGill University in Montreal, Canada.

  • av Michael Jackson
    285,-

    Discover all about whisky from this new and updated edition of the classic, definitive guide to malt whiskies, by the late Michael Jackson. You'll learn everything you wanted to know about your favourite tipple. From why you should choose Islay, the Islands, or the Highlands, to which whiskies are light and flowery, or rich and treacly.Find whisky tasting notes on over 1,000 malts arranged from A-Z, including vintages from 1926 onwards. Packed with the latest releases and brand new tasting notes from distilleries in the New World Whisky section. Plus, by describing the characteristics of each whisky, and giving it an overall score, this book helps you to identify whiskies that appeal to you and are worth tracking down.Updated by whisky experts Dominic Roskrow and Gavin D. Smith

  • - Big Ideas Simply Explained
    av DK
    279 - 289,-

    An innovative and accessible guide to business, management and commerceLearning about business can be daunting, but The Business Book makes it easier than ever by giving you all the big ideas simply explained. Simple explanations and stylish infographics open up the business world to even the complete novice. The Business Book is the perfect primer to key theories of business and management, covering inspirational business ideas, business strategy and alternative business models. 100 key quotations introduce you to the work of great commercial thinkers, leaders and gurus from Henry Ford to Steve Jobs and to topics spanning from start-ups to ethics. Whether you are a would-be entrepreneur or just have an interest in business, The Business Book is an all-in-one guide to business management, theory and strategy.

  • - A Design Thinking Tool Kit for Managers
    av Tim Ogilvie & Jeanne Liedtka
    369,-

    Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "e;design thinking,"e; or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential. Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk.

  • av Alain de Botton & The School of Life
    145,-

    In this rigorous and supremely honest book Alain de Botton helps us navigate the intimate and exciting - yet often confusing and difficult - experience that is sex. Few of us tend to feel we're entirely normal when it comes to sex, and what we're supposed to be feeling rarely matches up with the reality. This book argues that 21st-century sex is ultimately fated to be a balancing act between love and desire, and adventure and commitment. Covering topics that include lust, fetishism, adultery and pornography, Alain de Botton frankly articulates the dilemmas of modern sexuality, offering insights and consolation to help us think more deeply and wisely about the sex we are, or aren't, having. One in the new series of books from The School of Life, launched May 2012: How to Stay Sane by Philippa Perry How to Find Fulfilling Work by Roman Krznaric How to Worry Less About Money by John Armstrong How to Change the World by John-Paul Flintoff How to Thrive in the Digital Age by Tom Chatfield How to Think More About Sex by Alain de Botton

  • av Jeff Weiss
    225

    Forget about the hard bargain.Whether you're discussing the terms of a high-stakes deal, forming a key partnership, asking for a raise, or planning a family event, negotiating can be stressful. One person makes a demand, the other concedes a point. In the end, you settle on a subpar solution in the middle-if you come to any agreement at all.But these discussions don't need to be win-or-lose situations. Written by negotiation expert Jeff Weiss, the HBR Guide to Negotiating provides a disciplined approach to finding a solution that works for everyone involved. Using a seven-part framework, this book delivers tips and advice to move you from a game of concessions and compromises to one of collaboration and creativity, resulting in better outcomes and better working relationships. You'll learn how to:Prepare for your conversationUnderstand everyone's interestsCraft the right messageWork with multiple partiesDisarm aggressive negotiatorsChoose the best solution

  • - How to raise calmer, happier children from birth to seven
    av Sarah Ockwell-Smith
    195

    Parenting trends come and go. Gentle parenting is different - it isn't a label for a precise set of rules but a method of parenting that embraces the needs of parent and child, while being mindful of current science and child psychology. It means parenting with empathy, respect, understanding - and boundaries.In The Gentle Parenting Book, Sarah Ockwell-Smith provides a trustworthy combination of what-to-expect information and gentle-parenting solutions to the most common challenges faced by parents with young children. Sarah addresses a wide variety of topics, including coping with a crying baby, introducing solid foods and creating healthy eating habits, potty training, starting nursery and school, sibling rivalry, tantrums, whining and sulking, aggressive behaviour and much more.And for those parents who have previously used a more authoritarian style of parenting, there's plenty of advice - and reassurance - on making the transition to a gentler approach. For many, gentle parenting comes as a relief because it chimes with their deepest instincts about the best way to raise their children.

  • - Improve Your Mornings, Rethink Family Dinner, Fight Smarter, Go Out and Play and Much More
    av Bruce Feiler
    245

    Bestselling author and New York Times family columnist Bruce Feiler found himself squeezed between caring for ageing parents and raising his children. So he set out on a three-year journey to find the smartest ideas and the most cutting-edge research about families of all varieties, novel solutions to make his own family happier. Instead of the usual psychologists and family 'experts', he sought out the most creative minds - from Silicon Valley to the set of Modern Family, from top negotiators to the army - and asked them what team-building exercises and problem-solving techniques they use. Feiler then tested these ideas with his wife and kids. The result is a fun, completely original look at how families can draw closer together.Felier's life-changing discoveries include a radical plan to reshape your family in twenty minutes a week, Warren Buffett's guide for setting an allowance, and the Harvard handbook for resolving conflict. The Secrets of Happy Families is a timely, counterintuitive book that answers the questions countless parents are asking: how do we manage the chaos of our lives? How do we teach our kids values? How do we make our family happier?Written in a charming, accessible style, The Secrets of Happy Families is smart, funny and fresh, and will forever change how your family lives every day.

  • av David S. Landes
    209

    The history of nations is a history of haves and have-nots, and as we approach the millennium, the gap between rich and poor countries is widening. In this engrossing and important new work, eminent historian David Landes explores the complex, fascinating and often startling causes of the wealth and poverty of nations. The answers are found not only in the large forces at work in economies: geography, religion, the broad swings of politics, but also in the small surprising details. In Europe, the invention of spectacles doubled the working life of skilled craftsmen, and played a prominent role in the creation of articulated machines, and in China, the failure to adopt the clock fundamentally hindered economic development.The relief of poverty is vital to the survival of us all. As David Landes brilliantly shows, the key to future success lies in understanding the lessons the past has to teach us - lessons uniquely imparted in this groundbreaking and vital book which exemplifies narrative history at its best.

  • av John Riesenberger, Gary Knight & S. Tamer Cavusgil
    1 225,-

    For courses in Business. International Business: A Millennial ApproachInternational Business: The New Realities caters to a millennial student audience, the most diverse and educated generation to date. The book speaks to students of the technological age, facing a diverse and evolving economic environment fueled by the Internet and multimedia sources. By addressing issues such as the competitive job market and challenges faced by advanced economies, the text preps students for international business in our modern world. The Fourth Edition plays on millennials characteristics to engage them in the material. This includes their reliance on technology, their drive towards achievement and helping their communities, and their desire to obtain skills they can apply towards meaningful jobs. The authors understand what motivates millennial students and builds on their goals to help students obtain successful careers in international business. MyManagementLab not included. Students, if MyManagementLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyManagementLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.MyManagementLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.

  • av Barry Render, Jay Heizer & Chuck Munson
    1 335 - 1 349,-

    For courses in Operations Management. A broad, practical introduction to operations, reinforced with an extensive collection of practice problems Operations Management: Sustainability and Supply Chain Management presents a broad introduction to the field of operations in a realistic and practical manner, while offering the largest and most diverse collection of issues on the market. Problems found in the Twelfth Edition contain ample supportfound in the books solved-problems and worked examplesto help readers better understand concepts important to todays operations management professionals. MyOMLab not included. Students, if MyOMLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyOMLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.MyOMLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.

  • av Michael Parkin
    1 219,-

    An intuitive and grounded approach to economics Get students to think like an Economist using the latest policy and data while incorporating global issues. Economics, Twelfth Edition builds on the foundation of the previous edition and retains a thorough and careful presentation of the principles of economics. Economics emphasizes real-world applications, the development of critical thinking skills, diagrams renowned for pedagogy and clarity, and path-breaking technology. Each chapter opens with one of today's central issues and is then revisited in the chapter ending Economics in the News feature. This Parkin hallmark encourages student to think critically about a news article relating to the issue, demonstrating how thinking like an economist can bring a clearer perspective to and deeper understanding of todays events. Students will begin to think about issues the way real economists do and learn how to explore difficult policy problems to make more informed decisions in their own economic lives. MyEconLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. Please note that the product you are purchasing does not include MyEconLab. MyEconLab Join over 11 million students benefiting from Pearson MyLabs. This title can be supported by MyEconLab, an online homework and tutorial system designed to test and build your understanding. Would you like to use the power of MyEconLab to accelerate your learning? You need both an access card and a course ID to access MyEconLab. These are the steps you need to take: 1. Make sure that your lecturer is already using the system Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system.2. Check whether an access card has been included with the book at a reduced cost If it has, it will be on the inside back cover of the book.3. If you have a course ID but no access code, you can benefit from MyEconLab at a reduced price by purchasing a pack containing a copy of the book and an access code for MyEconLab (ISBN:9781292094618)4. If your lecturer is using the MyLab and you would like to purchase the product...Go to www.myeconlab.com to buy access to this interactive study programme. For educator access, contact your Pearson representative. To find out who your Pearson representative is, visit www.pearsoned.co.uk/replocator

  • av Martin Christopher
    645

    The UKs bestselling book on logistics and supply chain management over 100,000 copies sold. Effective development and management of supply chain networks helps businesses cut costs and enhance customer value. This updated 5th edition is a clear guide to all the key topics in an integrated approach to supply chains. As well as new and updated examples and case studies, there are two new chapters:Routes to Market: Many companies now have to manage multiple distribution channels - this chapter covers strategic issues on how companies go to market along with the cost implications of using alternative channels.Service Logistics: As companies begin to sell performance rather than physical product, this chapter explores the implications for logistics management as the need to provide higher levels of service and customer support becomes ever more critical.

  • av William Stallings & Lawrie Brown
    1 265,-

    Computer Security: Principles and Practice, Third Edition, is ideal for courses in Computer/Network Security. In recent years, the need for education in computer security and related topics has grown dramaticallyand is essential for anyone studying Computer Science or Computer Engineering. This is the only text available to provide integrated, comprehensive, up-to-date coverage of the broad range of topics in this subject. In addition to an extensive pedagogical program, the book provides unparalleled support for both research and modeling projects, giving students a broader perspective. It covers all security topics considered Core in the EEE/ACM Computer Science Curriculum. This textbook can be used to prep for CISSP Certification, and includes in-depth coverage of Computer Security, Technology and Principles, Software Security, Management Issues, Cryptographic Algorithms, Internet Security and more. The Text and Academic Authors Association named Computer Security: Principles and Practice, First Edition, the winner of the Textbook Excellence Award for the best Computer Science textbook of 2008. Teaching and Learning ExperienceThis program presents a better teaching and learning experiencefor you and your students. It will help: Easily Integrate Projects in your Course: This book provides an unparalleled degree of support for including both research and modeling projects in your course, giving students a broader perspective. Keep Your Course Current with Updated Technical Content: This edition covers the latest trends and developments in computer security. Enhance Learning with Engaging Features: Extensive use of case studies and examples provides real-world context to the text material. Provide Extensive Support Material to Instructors and Students: Student and instructor resources are available to expand on the topics presented in the text.

  • av Rebecca Skloot
    169

    The Immortal Life of Henrietta Lacks, is now an HBO film starring Oprah Winfrey & Rose Byrne.Her name was Henrietta Lacks, but scientists know her as HeLa. Born a poor black tobacco farmer, her cancer cells - taken without her knowledge - became a multimillion-dollar industry and one of the most important tools in medicine. Yet Henrietta's family did not learn of her 'immortality' until more than twenty years after her death, with devastating consequences . . .Rebecca Skloot's fascinating account is the story of the life, and afterlife, of one woman who changed the medical world forever. Balancing the beauty and drama of scientific discovery with dark questions about who owns the stuff our bodies are made of, The Immortal Life of Henrietta Lacks is an extraordinary journey in search of the soul and story of a real woman, whose cells live on today in all four corners of the world.'No dead woman has done more for the living . . . A fascinating, harrowing, necessary book.' - Hilary Mantel, Guardian

  • av Looby Macnamara
    295,-

    This is the first book to explore how to use permaculture design and principles for people, to restore personal, social and planetary well-being. People and Permaculture widens the definition of permaculture from being mostly about land based systems to taking it right into the heart of our own lives, relationships and society. It is for anyone who thought permaculture wasn't for them because they didn't have a garden. It is for anyone who wants to improve their ability to care for themselves, their friends and family and for the Earth. People and Permaculture transforms the context of permaculture making it relevant to everyone. It covers tools and techniques we can use in our own lives, investigates ways of creating harmony in our relationships and groups, and forges a wider vision for our social systems. It further explores how to expand our feelings of connection across the globe and finally focuses on how we can manifest a positive future with the use of a new design framework specifically created for people-based designs. Part 1 - contains a detailed introduction to permaculture design and principles as applied to people. Part 2 - looks at the tools and techniques we can use in our own lives; how we can transform our internal landscape, enhance our well-being and be at our best. Part 3 - investigates ways of creating harmony in our relationships and groups, through our communication and decision making. Part 4 - explores a wider vision for our social systems, in particular health and education. Part 5 - moves on to explore how to expand our feelings of connection across the globe. Part 6 - focuses on how we can manifest a positive future with the use of a new design framework specifically created for people-based designs. Full of stories, interviews and personal anecdotes from permaculture people and beyond and with over 50 practical activities, readers are empowered and given practical tools to initiate positive change in their lives. People & Permaculture is a practical and holistic guide to creating a sustainable world.

  • - The Creation of Flowing Forms in Water and Air
    av Theodor Schwenk
    319

    Why does water always take a winding course in streams and rivers? Do common principles and rhythms underlie its movement - whether it be in the sea, in a plant, or even in the blood of a human being? In this seminal and thought-provoking work, the laws apparent in the subtle patterns of water in movement are shown to be the same as those perceptible in the shaping of bones, muscles and a myriad of other forms in nature. Fully illustrated, Sensitive Chaos reveals the unifying forces that underlie all living things. The author observes and explains such phenomena as the flight of birds, the formation of internal organs such as the heart, eye and ear, as well as mountain ranges and river deltas, weather and space patterns, and even the formation of the human embryo. A perennial bestseller since publication, Sensitive Chaos is an essential book for anyone interested in the mysteries of life on earth. THEODOR SCHWENK (1910-1986) was a pioneer in water research. He founded the Institute for Flow Sciences for the scientific study of water's movement and its life-promoting forces. A prolific writer and lecturer, he contributed original insights to the production of homeopathic and anthroposophic medicines, developed 'drop-pictures' for analysing water quality and methods for healing polluted and 'dead' water.

  • av Agatha Christie
    125 - 175

    There's a serial killer on the loose, bent on working his way through the alphabet. And as a macabre calling card he leaves beside each victim's corpe the ABC Railway Guide open at the name of the town where the murder has taken place.Having begun with Andover, Bexhill and then Churston, there seems little chance of the murderer being caught - until he makes the crucial and vain mistake of challenging Hercule Poirot to frustrate his plans...

  • av Sumiko Knudsen
    455,-

    Akupunkturpunkter er de steder, hvor akupunkturnål anvendes til behandling af sygdomme. Placeringer af Akupunkturpunkter er relateret til Qi og blod, der strømmer, og dette energisystem definerede vej fra indre organer og meridianer konvergerer og spredes. Stimulering gennem Akupunkturpunkter kan korrigere ubalance og blokeringer i strømmen af energi til gendannelse af helbredet. Denne bog viser dig om navnet og placeringen af Akupunkturpunkter. Denne bog viser dig let forståelig forklaring på, hvordan du finder Akupunkturpunkter. Denne bog er til Akupunkturstuderende og praktiker.

  • - IEC 61131-3 and best practice ST programming
    av Tom Mejer Antonsen
    309 - 455,-

    This book gives an introduction to Structured Text (ST), used in Programmable Logic Control (PLC). The book can be used for all types of PLC brands including Siemens Structured Control Language (SCL) and Programmable Automation Controllers (PAC). CONTENTS: - Background, advantage and challenge when ST programming - Syntax and fundamental ST programming - Widespread guide to reasonable naming of variables - CTU, TOF, TON, CASE, STRUCT, ENUM, ARRAY, STRING - Guide to split-up into program modules and functions - More than 90 PLC code examples - FIFO, RND, 3D ARRAY and digital filter - Examples: From LADDER to ST programming - Guide to solve programming exercises Many clarifying explanations to the PLC code and focus on the fact that the reader should learn how to write a stable, robust, readable, structured and clear code are also included in the book. Furthermore, the focus is that the reader will be able to write a PLC code, which does not require a specific PLC type and PLC code, which can be reused. The basis of the book is a material which is currently compiled with feedback from lecturers and students attending the AP Education in Automation Engineering at the local Dania Academy, "Erhvervsakademi Dania", Randers, Denmark. The material is thus currently updated so that it answers all the questions which the students typically ask through-out the period of studying. The author is Bachelor of Science in Electrical Engineering (B.Sc.E.E.) and has 25 years of experience within specification, development and supplying complex control solutions and supervision systems. Within these years, the author has 7 years of experience within Pascal programming and 12 years of experience with solutions and systems containing PLC. The author is Assistant Professor and teaching PLC control systems at higher educations at a Danish Academy of Business and Technology: Erhvervsakademi Dania, Randers, Denmark. LinkedIn: https://www.linkedin.com/in/tommejerantonsen/

  • av Sophie Trelles-Tvede
    149

    The amazing story of an 18-year-old entrepreneur who changed the haircare industry forever.

  • av Micky Nielson
    429,-

    The definitive art book for the remastered Spyro Reignited Trilogy, for fans young and old.

  • - Shit in a Nutshell
    av Joseph C. Jenkins
    259

    "This is a self-published book that no respectable publisher would touch with a ten-foot shovel. The fourth edition of this underground classic is completely revised, expanded, and updated, help new edition and half sequel. The author draws on forty years of research, experience, and travel, to expand and clarify your knowledge and understanding of ... your poop and what you can do with it! "--

  • - Building a Brand People Love from Day One
    av Emily Heyward
    319

    The cofounder and chief branding officer of Red Antler, the branding and marketing company for startups and new ventures, explains how hot new millennial brands like Casper, Allbirds, Sweetgreen, Everlane, and more successfully build devoted fan followings right out of the gate.We''re in the midst of a startup revolution, with new brands popping up every day, taking over our Instagram feeds and vying for our affection. Every category is up for grabs, and traditional brands are seeing their businesses erode as hundreds of small companies encroach on their territory, each hoping to become the next runaway success. But it''s not enough to have a great idea, or a cool logo. Emily Heyward founded Red Antler, the Brooklyn based brand and marketing company, to help entrepreneurs embed brand as a driver of business success from the beginning. In Obsessed, Heyward outlines the new principles of what it takes to build and launch a brand that has people queuing up to buy it on opening day. She takes you behind the scenes of the creation of some of today''s hottest new brands, showing you:  •  How Casper was able to upend the mattress industry by building a beloved brand where none had existed before   •  How the dating app Hinge won a fanatical user base and great word-of-mouth with the promise that the app was "designed to be deleted"  •  Why luggage startup Away, now valued at $1.4 billion, could build their brand around love of travel by launching with just one product--a hard-shell carry-on suitcase--rather than a whole range of luggage offerings.Whether you''re starting a new business, launching a new product line, or looking to refresh a brand for a new generation of customers, Obsessed shows you why the old rules of brand-building no longer apply, and what really works for today''s customers.

  • - Including Pathophysiology and Clinical Applications
    av Kathy E. Sietsema
    2 105

  • - 101 Ways to Love the Most Difficult People in Your Life
    av Debbie Joffe Ellis
    195,-

Gör som tusentals andra bokälskare

Prenumerera på vårt nyhetsbrev för att få fantastiska erbjudanden och inspiration för din nästa läsning.