Acclaimed as one of the most exciting books in the history of American letters, this modern epic became an instant bestseller upon publication in 1974, transforming a generation and continuing to inspire millions. This 25th Anniversary Quill Edition features a new introduction by the author; important typographical changes; and a Reader's Guide that includes discussion topics, an interview with the author, and letters and documents detailing how this extraordinary book came to be. A narration of a summer motorcycle trip undertaken by a father and his son, the book becomes a personal and philosophical odyssey into fundamental questions of how to live. The narrator's relationship with his son leads to a powerful self-reckoning; the craft of motorcycle maintenance leads to an austerely beautiful process for reconciling science, religion, and humanism. Resonant with the confusions of existence, Zen and the Art of Motorcycle Maintenance is a touching and transcendent book of life.
In Everybody Matters, CEO Bob Chapman and bestselling author Raj Sisodia challenge traditional thinking about how to run a business and how to be an inspirational leader. Starting in 1997, Barry-Wehmiller CEO Bob Chapman has pioneered a dramatically different approach to leadership that creates off-the-charts morale, loyalty, creativity, and business performance. At Barry-Wehmiller, every single person matters, just like in a family. That's not a clich on a mission statement; it's the bedrock of the company's success.In Everybody Matters, Chapman and co-author Raj Sisodia show how any organization can stop viewing its employees are simply func tions, to be moved around, 'managed' with carrots and sticks, or discarded at will. By doing so, disengaged workers begin to share their gifts and talents toward a shared future. Uninspired workers stop feeling that their jobs have no meaning. And everyone stops counting the minutes until it's time to go home.Everybody Matters chronicles Chapman's journey to find his true calling and provides clear steps to transform your own workplace, whether you lead two people or two hundred thousand.'If you're ready for a new way of doing business, this is the book for you' Daniel H. Pink, author of To Sell Is Human and Drive'Bob Chapman is on a mission to change the way businesses treat their employees' Inc.magazine
Fully revised and expanded for the first time in a decade, The Art of the Start 2.0 is Guy Kawasaki's classic bestselling guide to launching and making your new product, service or idea a success. This new edition has been expanded to reflect the seismic changes in business over the last decade, in which once-invulnerable market leaders have struggled and many of the basics of getting established have become easier, cheaper and more democratic.Today, business plans are no longer necessary. Social media has replaced PR and advertising as the key method of promotion. Crowdfunding is now a viable alternative to investors. Cloud computing makes basic infrastructure affordable for almost any new venture.The Art of the Start 2.0 will show you how to effectively deploy all these new tools. And it will help you master the fundamental challenges that have not changed: building a strong team, creating an awesome product or service, and facing down your competition. Whether you're an aspiring entrepreneur, own a business, or want to get more entrepreneurial within any organisation, this book will help you make your crazy ideas stick. It's an adventure that's more art than science - the art of the start.'The Art of the Start 2.0 is the ultimate entrepreneurship handbook. Kawasaki's generous wisdom, tips, and humour reflect his successes and failures. We can all benefit from his insights' Arianna Huffington, president and editor in chief, Huffington Post'A successful entrepreneur requires three things: a garage, an idea, and this book - Guy's irrepressible guide to the raw essentials of life in a young company' Michael Moritz, Sequoia Capita Guy Kawasaki is the chief evangelist of Canva (an online design service) and an executive fellow of the Haas School of Business at U.C. Berkeley. Previously, he was the chief evangelist of Apple and special adviser to the CEO of the Motorola business unit of Google. His many acclaimed books include The Art of Social Media and Enchantment.
THE PHENOMENAL BESTSELLER'There's a book I've been carrying around like a small Bible, Seven Brief Lessons on Physics' - Benedict CumberbatchEverything you need to know about modern physics, the universe and your place in the world in seven enlightening lessonsThese seven short lessons guide us, with simplicity and clarity, through the scientific revolution that shook physics in the twentieth century and still continues to shake us today. In this beautiful and mind-bending introduction to modern physics, Carlo Rovelli explains Einstein's theory of general relativity, quantum mechanics, black holes, the complex architecture of the universe, elementary particles, gravity, and the nature of the mind. In under eighty pages, readers will understand the most transformative scientific discoveries of the twentieth century and what they mean for us. Not since Richard Feynman's celebrated best-seller Six Easy Pieces has physics been so vividly, intelligently and entertainingly revealed.
All the big ideas, simply explained - an innovative and accessible guide to economicsBring economics to life with The Economics Book, an essential guide to more that 100 of the big ideas in economic theory and practice covering everything from ancient theories right up to cutting-edge modern developments.From Aristotle to John Maynard Keynes and beyond, all the greatest economists and their theories are featured and the innovative graphics, step-by-step summaries and mind maps help clarify hard-to-grasp concepts.The Economics Book is perfect for economic students and anyone who has an interest in how economies work.
A spell-binding quest for the one algorithm capable of deriving all knowledge from data, including a cure for cancerSociety is changing, one learning algorithm at a time, from search engines to online dating, personalized medicine to predicting the stock market. But learning algorithms are not just about Big Data - these algorithms take raw data and make it useful by creating more algorithms. This is something new under the sun: a technology that builds itself. In The Master Algorithm, Pedro Domingos reveals how machine learning is remaking business, politics, science and war. And he takes us on an awe-inspiring quest to find 'The Master Algorithm' - a universal learner capable of deriving all knowledge from data.
Timothy Morton argues that ecological awareness in the present Anthropocene era takes the form of a strange loop or Mobius strip, twisted to have only one side. Deckard travels this oedipal path in Blade Runner (1982) when he learns that he might be the enemy he has been ordered to pursue. Ecological awareness takes this shape because ecological phenomena have a loop form that is also fundamental to the structure of how things are.The logistics of agricultural society resulted in global warming and hardwired dangerous ideas about life-forms into the human mind. Dark ecology puts us in an uncanny position of radical self-knowledge, illuminating our place in the biosphere and our belonging to a species in a sense that is far less obvious than we like to think. Morton explores the logical foundations of the ecological crisis, which is suffused with the melancholy and negativity of coexistence yet evolving, as we explore its loop form, into something playful, anarchic, and comedic. His work is a skilled fusion of humanities and scientific scholarship, incorporating the theories and findings of philosophy, anthropology, literature, ecology, biology, and physics. Morton hopes to reestablish our ties to nonhuman beings and to help us rediscover the playfulness and joy that can brighten the dark, strange loop we traverse.
A Modern Approach to Functional Programming Objects First with Java: A Practical Introduction is an introduction to object-oriented programming for beginners. The main focus of the book is general object-oriented and programming concepts from a software engineering perspective. The first chapters are written for students with no programming experience with later chapters being more suitable for advanced or professional programmers. The Java programming language and BlueJthe Java development environment are the two tools used throughout the book. BlueJ's clear visualization of classes and objects means that students can immediately appreciate the differences between them and gain a much better understanding of the nature of an object than they would from simply reading source code. Unlike traditional textbooks, the chapters are not ordered by language features but by software development concepts. The Sixth Edition goes beyond just adding the new language constructs of Java 8. The books exploration of this new language demonstrates a renaissance of functional ideas in modern programming. While functional programming isnt new in principle, its seen a boost in popularity based on the current computer hardware available and the changing nature of projects programmers wish to tackle. Functional language constructs make it possible to efficiently automate currency, make use of multiple cores without much effort on the side of the programmer, are both more elegant and readable, and offer great potential in solving the issue of parallel hardware. Functional programming has become an essential part of the field, and Objects First with Java gives students a basic understanding of an area theyll need to master in order to succeed in the future.
Principles of Marketing Scandinavian Edition is an ideal introductory text for undergraduate students and practitioners alike. This, the second Scandinavian edition, is true to Kotler and Armstrongs classic conceptual framework, which has proved itself an exceptional introduction to marketing and has been used by millions of students all over the world. Principles of Marketing book outlines and discusses concepts and ideas that help students and practitioners develop an effective marketing strategy for todays markets. Cases and examples are written to reflect current best practice in Scandinavian and European companies. The book describes and explains how these companies deal with challenges in domestic and international markets. Set within a Scandinavian context, the text is nonetheless global in scope and thus very relevant for modern marketers.
For Principles of Microeconomics courses at two- and four-year colleges and universitiesA practice-oriented learning system that breaks the traditional textbook moldTo help students focus on the most important conceptsand effectively practice application of those conceptsFoundations of Microeconomics is structured around a Checklist/Checkpoint system. The result is a patient, confidence-building program that prepares students to use economics in their everyday lives, regardless of what their future career will be. This program provides a better teaching and learning experiencefor you and your students. It will help you to: Personalize learning with MyEconLab: This online homework, tutorial, and assessment program engages students in learning and provides instructors tools to keep students on track. Encourage students to learn by doing: A Checklist/Checkpoint system provides a practice-oriented framework that enables active learning. Command student attention and foster interest in the course: Engaging features draw students into the material, and keep them focused throughout the course. Provide engaging, fully updated content: New and updated material on contemporary topics better motivates students to discover the economic way of thinking. Please note that the product you are purchasing does not include MyEconLab. MyEconLab Join over 11 million students benefiting from Pearson MyLabs.This title can be supported by MyEconLab, an online homework and tutorial system designed to test and build your understanding. Would you like to use the power of MyEconLab to accelerate your learning? You need both an access card and a course ID to access MyEconLab. These are the steps you need to take:1. Make sure that your lecturer is already using the system Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system.2. Check whether an access card has been included with the book at a reduced cost If it has, it will be on the inside back cover of the book.3. If you have a course ID but no access code, you can benefit from MyEconLab at a reduced price by purchasing a pack containing a copy of the book and an access code for MyEconLab (iISBN:9781292019277)4. If your lecturer is using the MyLab and you would like to purchase the product...Go to www.myeconlab.com to buy access to this interactive study programme. For educator access, contact your Pearson representative. To find out who your Pearson representative is, visit www.pearsoned.co.uk/replocator
Research Methods for Business Students has been fully revised for this seventh edition and continues to be the market-leading textbook in its field, guiding hundreds of thousands of student researchers to success in their research methods modules, research proposals, projects and dissertations. So, if you're thinking . . . 'How do I choose my topic?''I'm confused by all these different philosophies''I need to collect my data; what do I do first?'When and what do I need to write? . . . then, open this book to discover: Regular checklists and Progressing your research project sections to give you step-by-step practical guidance on the process A glossary of clear definitions for 600 research terms Cases and examples of students and academics research and topical news articles illustrating research in practice Detailed chapters on choosing your topic, reviewing the literature, understanding philosophies, research design, access and ethics, secondary data, data collection and analysis, and writing about and presenting your researchDont forget to visit www.pearsoned.co.uk/saunders where you can use online tutorials on research software, such as IBM SPSS Statistics and NVivo, test yourself with hundreds of multiple choice questions, analyse over 60 further case studies, and learn how to search the Internet more efficiently and effectively with our Smarter Online Searching guide! Start your project with confidence and complete it with success!Mark Saunders is Professor of Business Research Methods at The Surrey Business School, University of Surrey. Philip Lewis was a Principal Lecturer and Adrian Thornhill was a Head of Department, both at the University of Gloucestershire.
Get creative and remember the days with this six-year memory book. Write down your goals for the month and the dates to remember from the previous month. This is a perfect gift for yourself, a friend or a family member who values special dates and memories. They will be able to look back at six-year memories with this journal.
Offers therapists a low tech-high impact, interactive way to explain polyvagal theory to clients.
Run With Foxes is a must-read collection of real-life stories revealing the messy reality of decision-making in marketing and the secrets of making better decisions.
More than 100,000 entrepreneurs rely on this book for detailed, step-by-step instructions on building successful, scalable, profitable startups. The National Science Foundation pays hundreds of startup teams each year to follow the process outlined in the book, and it's taught at Stanford, Berkeley, Columbia and more than 100 other leading universities worldwide. Why?The Startup Owner's Manual guides you, step-by-step, as you put the Customer Development process to work. This method was created by renowned Silicon Valley startup expert Steve Blank, co-creator with Eric Ries of the "Lean Startup" movement and tested and refined by him for more than a decade. This 608-page how-to guide includes over 100 charts, graphs, and diagrams, plus 77 valuable checklists that guide you as you drive your company toward profitability. It will help you:? Avoid the 9 deadly sins that destroy startups' chances for success? Use the Customer Development method to bring your business idea to life? Incorporate the Business Model Canvas as the organizing principle for startup hypotheses? Identify your customers and determine how to "get, keep and grow" customers profitably? Compute how you'll drive your startup to repeatable, scalable profits.The Startup Owner?s Manual was originally published by K&S Ranch Publishing Inc. and is now available from Wiley. The cover, design, and content are the same as the prior release and should not be considered a new or updated product.
The bestselling Emotion Thesaurus, often hailed as "the gold standard for writers" and credited with transforming how writers craft emotion, has now been expanded to include 55 new entries! One of the biggest struggles for writers is how to convey emotion to readers in a unique and compelling way. When showing our characters' feelings, we often use the first idea that comes to mind, and they end up smiling, nodding, and frowning too much. If you need inspiration for creating characters' emotional responses that are personalized and evocative, this ultimate show-don't-tell guide for emotion can help. It includes: Body language cues, thoughts, and visceral responses for 130 emotions that cover a range of intensity from mild to severe, providing innumerable options for individualizing a character's reactions A breakdown of the biggest emotion-related writing problems and how to overcome them Advice on what should be done beforedrafting to make sure your characters' emotions will be realistic and consistent Instruction for how to show hidden feelings and emotional subtext through dialogue and nonverbal cues And much more!The Emotion Thesaurus, in its easy-to-navigate list format, will inspire you to create stronger, fresher character expressions and engage readers from your first page to your last.
Ever wondered if there's a practical way to lead a productive lifestyle that combines the best of Islamic tradition and modern psychology and science? This book provides this practical framework that helps urban global Muslims lead a productive lifestyle - spiritually, physically, and socially.
For the first time the complete 4 books of the Essene Gospel of Peace are available in one volume. The Essene Gospel of Peace, The Unknown Book of the Essenes, Lost Scrolls of the Essene Brotherhood & The Teachings of the Elect.The Essene Gospel of Peace were found in the Vatican Library and translated by Edmond Bordeaux SzekelyEdmond Bordeaux Szekely,grandson of Alexandre Szekely,eminent poet and Unitarian Bishop of Cluj,is a descendant of Csoma de Koros, Transylvanian traveler and philologist who,over 150 years ago, compiled the first grammar of the Tibetan language,the first English-Tibetan dictionary,and wrote his unsurpassed work, Asiatic Researches.He was also Librarian to the Royal Asiatic Society in India. Dr.Bordeaux earned his Ph. D. degree from the University of Paris,and other degrees from the Universities of Vienna and Leipzig.He also held professorships of Philosophy and Experimental Psychology at the University of Cluj. A well-known philologist in Sanscrit,Aramaic,Greek and Latin,Dr. Bordeaux spoke ten modern languages.In 1928,he founded the International Biogenic Society with Nobel Prize-winning author,Romain Rolland.His most important translations,in addition to selected texts from the Dead Sea Scrolls and the Essene Gospel of Peace over a million copies in 26 languages are selected texts from the Zend Avesta and from pre Columbian codices of ancient Mexico.His last works on the Essene Way of Biogenic Living have attracted worldwide interest.He is the author of more than 80 books published in many countries on philosophy and ancient cultures.
The classic self-help guide, full of timeless wisdomFlorence Scovel Shinn's The Game of Life and How to Play It first appeared in bookstores in 1925 and is now considered a classic in the self-help genre. The author's insights into achieving meaning, happiness and success are just as relevant and effective today as they were nearly a century ago, hence its reissue as part of the exciting Capstone Classics line.This collectible, hard-back edition of The Game of Life and How to Play It includes an insightful introduction by series editor and self-help expert Tom Butler-Bowdon. Tom is an authority on classic self-help texts and adroitly connects the content of this book with the concerns of modern readers.* Enjoy the colourful anecdotes of 1920s New York that have made Scovel Shinn's book a cult classic* Discover the original "life hacks" for advancing in every area of your life, from health to wealth to love* Succeed by attuning yourself with the unchanging principles that govern the universeWith the release of this Capstone Classics edition, we finally have an authoritative, collectible version of The Game of Life and How to Play It. Find out why The Game of Life and How to Play It is one of the defining self-help guides of the 20th century.
Discover a new and effective way to learn Greek. With 12 units covering the four key skills of reading, writing, speaking and listening, this bestselling course comprises a book and audio support which is easy to download to your computer or MP3 player.
The definitive guide to understanding, diagnosing, and treating urologic disorders - now in full color for the first time!Smith & Tanagho's General Urology, Nineteenth Edition offers a complete overview of the diagnosis and treatment of the diseases and disorders managed by urologic surgeons. This trusted classic delivers a clear, concise presentation of the etiology, pathogenesis, clinical findings, differential diagnosis, and medical and surgical treatment of all major urologic conditions. The well-organized, user-friendly design makes relevant clinical information and management guidelines easy to find and simple to implement..NEW full-color presentation.High-yield descriptions of the latest diagnostic modalities and management protocols.More than 1,000 illustrations and figures, including CT scans, radionuclide imaging scans, and x-rays.NEW chapters on female urology and pediatric urology .Ideal for residents and medical students who require a concise and comprehensive reference.Great for board preparation
When life hands you a big fat f**king lemon, who better than bestselling anti-guru Sarah Knight to help you through the sh*tstorm with practical ways to manage the situation, not to mention your anxiety about it
Scott Galloway is a professor at New York University¿s Stern School of Business, where he teaches brand strategy and digital marketing to second-year MBA students. A serial entre¿preneur, he has founded nine firms, including L2, Red Envelope, and Prophet. In 2012, he was named one of the 'World¿s 50 Best Busi¿ness School Professors' by Poets & Quants. His weekly YouTube series, 'Winners and Losers', has generated tens of millions of views.
This new edition has been updated and revised to accompany the Fifth edition of English Grammar in Use, the first choice for intermediate (B1-B2) learners. This book contains 200 varied exercises to provide learners with extra practice of the grammar they have studied.
An inspiring collection of dark and macabre drawings and articles exploring the sketchbooks and artistic practices of 50 talented artists.
In this groundbreaking book, a #1 bestseller in South Korea, a financial guru shares the secret to building your fortune using your emotion and opens the door to a new world full of hope and prosperity. When Wharton MBA Jooyun Hong went searching for the key to increasing wealth in a time of growing inequality, she did not expect to find herself studying under a famed and fascinating guru, known for advising the 1% of South Korea. She now shares what she learned from the guru in this life-changing narrative, and it starts with a simple emotion she calls Having. Suh Yoon Lee, a magnetic woman in her thirties, was identified as a guru at the age of six and set off on a course of study ranging from classical Asian texts to economics to an analysis of 100,000 case studies to reveal the true secrets of growing rich. A bestselling author and insightful thinker sought after by the richest people in the nation, Suh Yoon Lee retreated into seclusion, troubled by the impact her guidance to the wealthy may have on income disparity. When Jooyun wrote to the guru for an interview, Suh Yoon invited her to Lake Como, Italy. There, they started a conversation about how everyday people can achieve their financial goals more easily and quickly by living in synch with their true emotions. In destinations ranging from Paris to Kyoto, this philosophical journey lays out a framework for achieving an empowered relationship with money. The guru has found that almost everyone has the capacity to earn 3 to 7 million dollars-and some have a capacity for much more. As Jooyun applies the guru's practical but revolutionary insights to her everyday life-including journaling about the emotions that accompany spending money-she experiences a transformation of her mood, fulfillment, and ultimately, her net worth. By changing your emotions about money, you can make every purchase a step toward becoming your true self. Having is the power that attracts wealth, and this incredible series of lessons will guide you to claim that power in your own life. Learn to feel what you already have, and you'll be able to have so much more.
"When President Nixon launched the War on Cancer with the signing of the National Cancer Act of 1971 and the allocation of billions of research dollars, it was amidst a flurry of promises that a cure was within reach. The research establishment was trumpeting the discovery of oncogenes, the genes that supposedly cause cancer. As soon as we identified them and treated cancer patients accordingly, cancer would become a thing of the past. Fifty years later it's clear that the War on Cancer has failed--despite what the cancer industry wants us to believe. New diagnoses have continued to climb; one in three people in the United States can now expect to battle cancer during their lifetime. For the majority of common cancers, the search for oncogenes has not changed the treatment: We're still treating with the same old triad of removing (surgery), burning out (radiation), or poisoning (chemotherapy). In Cancer and the New Biology of Water, Thomas Cowan, MD, argues that this failure was inevitable because the oncogene theory is incorrect--or at least incomplete--and based on a flawed concept of biology in which DNA controls our cellular function and therefore our health. Instead, Dr. Cowan tells us, the somatic mutations seen in cancer cells are the result of a cellular deterioration that has little to do with oncogenes, DNA, or even the nucleus. The root cause is metabolic dysfunction that deteriorates the structured water that forms the basis of cytoplasmic health. Despite mainstream medicine's failure to bring an end to suffering or deliver on its promises, it remains illegal for physicians to prescribe anything other than the "standard of care" for their cancer patients, despite the fact that gentler, more effective, and more promising treatments exist"--
This is the most accessible edition of Art of War ever produced, with the text broken down into digestible individual lessons, unique teaching illustrations to clarify the text, and step-by-step commentary that draws on the full range of recent translations and ancient commentators.
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