How do you brand a revolution?In his engaging new book, Taking a Bite out of the Apple: A Graphic Designer's Tale, Rob Janoff - designer of the world-famous Apple logo - shares what it was like to live through the heady days of the home computer revolution. From his fateful meeting with Steve Jobs in Silicon Valley as a young art director in 1977, to his current position heading up an international branding company with his Australian business partner, Rob's career continues with its focus on distilling a client's business personality into a memorable icon.Taking a Bite out of the Apple is an intimate view into how Rob's design for a young, start-up company became a defining moment in a long career. After working on national brands like Apple, IBM, Intel, Kraft and Kleenex at top US agencies, Rob now enjoys working with a diversity of companies from Japan, Italy, Australia, China and the UK.Telling the true tale of how the globally loved icon came to be, Rob offers insight and inspiration to young people considering the field of graphic design - and to the young at heart who share his love of memorable graphics. Reviewed By Jack Magnus for Readers' Favorite:Taking a Bite Out of the Apple: A Graphic Designer's Tale (Hearing Others' Voices) is a nonfiction memoir for young adults written by Rob Janoff. While he had gone to college to study industrial design, Janoff was more intrigued by the creative possibilities that graphic design seemed to offer. Indeed, his whole outlook on the world seemed to point him in that direction. He had had some success in designing logos for new tech companies when he went to work for the Regis McKenna Agency in Silicon Valley. That tech experience led his boss, Regis McKenna, to offer him a somewhat off-the-wall assignment. Janoff's mind was far away as his boss discussed the assignment, but eventually the words "apple" and "computers" broke through his distraction. Janoff even knew of Steve Jobs, the iconic inventor who, with his partner, had turned a garage into the birthplace of the personal computer. But how to render Steve's concepts into a logo? Janoff's mind kept toying with the idea, his hand quickly sketching and erasing ideas as they paraded through his imagination. Then he hit on it.Rob Janoff's nonfiction memoir for young adults, Taking a Bite Out of the Apple: A Graphic Designer's Tale, is a beautifully written and fascinating account by the designer of the world-famous Apple logo. Anyone who loves computers and has an interest in how the personal computer came to be will have as much fun reading this book as I did. But there's more to this memoir than tech history. Janoff's description of how he tackled the project, working feverishly with a bowl of apples as inspiration is a joy to read. Any creative person should find Janoff's story inspiring, and his smooth conversational style makes following along as he works towards that one perfect image a grand and entertaining experience. Taking a Bite Out of the Apple: A Graphic Designer's Tale is most highly recommended.
One woman's journey of menopause and vaginal atrophy. Written in collaboration with her daughter in a tongue-in-cheek way to help break taboos of vaginal atrophy. This book is informative, serious, tear jerking and guaranteed to make you laugh.
Russo looks back on a life of associating with the mafia both in real life and on the big screen, in the US and in Italy, telling the stories of his connections to famous real life figures such as Frank Sinatra and Marilyn Monroe along the way.
A Book of Dreams, the inspiration behind Kate Bush's 1985 hit song 'Cloudbusting', and widely regarded as a classic of writing about childhood, is at last available in paperback again.
Romain Gary was one of the most important French writers of the 20th century. He won the once-in-a-lifetime honour the Prix Goncourt twice, the only person ever to have done so, by writing under a secret nom de plume. He was married to the American actress Jean Seberg and served in the RAF during the Second World War. He died in Paris in 1980 from a self-inflicted gunshot wound.
Have you ever kept a diary? This is the diary of a young girl growing up in sixties America - an honest account of teenage life. This book was first published several decades ago as the shocking real diary of a young woman.
Searching for the book of love letters from the Sex in the City movie? This beautiful hard-cover book contains those letters as well as some of the most passionate and romantic poems and love letters ever written.Explore the private longings and passions of the greatest men in history and the women they loved. Find yourself in the middle of torrid love affairs, undying devotion, and scandalous betrayal as you uncover long-lost correspondences between lovers.From great Kings to War Heroes to Philosophers, spanning a period of five centuries, this collection illustrates that the human desires of sex and love were as powerful then as they are now.
Gerald Durrell's classic memoir of growing up on Corfu with an afterword by Peter Olney, former Keeper of Birds at the London Zoo.
Her letters are read by censors and she must hide her notes and photographs not only from her minders but also from her colleagues, evangelical Christian missionaries, whose faith she does not share. As the weeks pass she discovers how easily her students lie, and how total is their obedience to Kim Jong-il.
A groundbreaking memoir by the acclaimed Kenyan Caine Prize winner.
On Valentine's Day, 1989, Salman Rushdie received a telephone call from a BBC journalist that would change his life forever: Ayatollah Khomeini, a leading Muslim scholar, had issued him with a death sentence. This book offers an account of how he was forced to live in hiding for over a decade.
If there is any solace in growing older, it is that you will find yourself guffawing in hysterical recognition at the situations the author describes, from the impossibility of trying to remember people's names at parties, to struggling with the new technology. This title focuses on what we all struggle with as we journey into our later years.
The most talked about book of the yearThe Sunday Times bestsellerThe New York Times bestsellerDer Spiegel bestseller
Barack Obama's political vision for the future of America, written two years before he became president; the New York Times bestseller
The first full-length biography of Mal Evans, the Beatles' beloved roadie, assistant, confidant and friend
This candid memoir of punk rock, fame, and endurance from Deryck Whibley, lead singer of Sum 41, follows Whibley's rise from a punk kid in Canada to an international star.From his earliest days as a kid in Canada, Deryck Whibley was a punk who loved music and couldn't wait to achieve something bigger and better than the humble path that lay before him. Raised by a single mom and constantly moving from place to place, Deryck was used to being the new kid, starting fights (or finishing them), and finding friends who shared his sensibility for chaotic fun and loud music. Sum 41 was born of a group of friends who loved to jam, shared a DIY ethos, and were determined to be rock stars one day.Walking Disaster is Deryck's story, but it is also the untold story of Sum 41. Deryck takes you backstage, into the recording booth, and through the highest highs and lowest lows of the band whose story is inextricably woven with his own.With his insightful, earnest, and genuine voice, Deryck gets real about fame, fortune, and the music industry. From winning at the MTV Video Music Awards, being nominated for a Grammy, his high-profile relationships and friendships, contending with invasive paparazzi, and suffering from health issues that brought him to the brink, Deryck offers a forthright and unforgettable memoir.
"What would you do if you grew up repeatedly seeing your home raided? Your parents arrested? Your mother shot? Your uncle killed? Try, if just for a moment, to imagine this was your life. How would you want the world to react?" Ahed Tamimi's father was born in 1967, the year that the Israeli occupation of the West Bank began, and every aspect of their family's life has been touched by it. One of Ahed's earliest memories is visiting her father in prison, poking her three-year-old fingers through the fence to touch his hand. The ubiquitous security checkpoints and armed guards even found their way into her childhood fairytales and playdates. Her grandmother regaled her not with nursery rhymes, but with the sage of her family and its tragedies. Instead of cops and robbers, there was Jaysh o 'Arab, or "Army and Arabs," where children roleplayed as Israeli soldiers opposing a community of Palestinians. She recounts all of this and more in her vivid and riveting memoir, one of the first to deal directly with what life in occupation actually means for the people in it, beyond geography or policy. It brings readers into the daily life of the young woman seen as a freedom-fighting hero by some and a naèive agitator by others. Beyond recounting her well-publicized interactions with Israeli soldiers, there is her unwavering commitment to family and her fearless command of her own voice, despite threats, intimidation, and even incarceration"--
"Just Go offers readers the adventure of a lifetime, presenting not only the tricks Drew himself used in his trips, but also the best-kept secrets from every corner of the world. Just Go is equally a practical handbook for globetrotters and aspiring travelers as it is an intimate and heartwarming celebration of people and cultures all over"--
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